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The Block’s bold overseas plans for celebrity spin-off

Shelley Craft and Scott Cam on The Block in 2025. Picture: Channel 9.

The creators of The Block have revealed their bold plans for a star-studded spin-off that could take the hit Aussie reno overseas.

Dubai, Italy and Monaco have emerged as potential locations for the show’s first global season.

In an exclusive interview with the Herald Sun, Block co-creator Julian Cress and Nine head of content, production and development Adrian Swift said the concept isn’t in production yet, but it’s one Nine could explore as the show’s renewed success sparks talk of expansion.
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“One hundred per cent, I’d love to make that,” Mr Cress said.
“If Mitch Starc and Alyssa Healy applied, I’d sign them tomorrow. Maybe an All-Stars and Celebrity season and take it overseas.

“I was joking with Scotty about The Block Dubai or even The Block Monaco filled with F1 drivers. Maybe somewhere in Italy with a one-euro house.”

Vic Open pro am

Julian Cress joked that if cricket stars Mitch Starc and Alyssa Healy applied for Celebrity Block, he’d “sign them tomorrow.” Picture: Alan Barber

Current hosts Scott Cam and Shelley Craft could front a star-studded version if Nine moves ahead with Celebrity Block, though no hosting decisions have been made. Picture: Nine

Mr Cress said the idea fits naturally with the show’s adventurous spirit.

“There’s no rule that says The Block has to stay in one postcode forever,” he said.
“We’ve done apartments, suburban houses, country builds, why not take that same energy somewhere completely different? The Block Dubai … The Block Tuscany … imagine the scale of that, The show has always been about creativity under pressure.
“Stick a bunch of Aussies on foreign soil with a language barrier and a deadline and you’d have the best television we’ve ever made.”

Adrian Swift

Nine’s head of programming Adrian Swift says any celebrity edition would complement, not replace, the main show — keeping The Block’s heart firmly with everyday Australians. Picture: Hollie Adams/The Australian

A global Celebrity Block could take the hit Aussie renovation show to glamorous locations like Dubai, Monaco and Italy.

Mr Swift said while no decision had been made, the idea showed how far the brand could reach.

“Could we do a celebrity version? Yeah, I think we could,” he said.
“But The Block changes people’s lives. It’s about everyday Australians, and that’s why it resonates.
“Any spin-off would complement that, not replace it.”

The Nine head of content added that the franchise’s strength makes such conversations possible.

“The Block brand travels incredibly well,” Mr Swift said.
“Every market understands the drama of a deadline and the pride in turning nothing into something beautiful.

“We’ve exported Australian creativity before — so an international edition isn’t unthinkable.”

The Block’s 21st season, filmed in Daylesford, delivered a 20 per cent lift in audiences, its biggest ratings surge in years. Picture: Nine

After 21 seasons, The Block remains one of the most-watched programs on Australian television, and its Daylesford series, the first built entirely from scratch and according OzTAM ratings delivered a 20 per cent audience lift on the twentieth season.

“The more risks we take, the longer we stay on air,” Mr Cress said.
“We’ve got fans who weren’t even born when it started, which is incredible.

“If the appetite keeps growing the way it has this year, there’s no reason we couldn’t explore a limited global season, it’d be a celebration of everything the audience already loves, competition, design and a bit of chaos.”

Whitefox director and Block judge Marty Fox, who recently launched his real-estate brand in Dubai, said the Middle East and Europe both offered perfect backdrops for a future celebrity season.

“I couldn’t think of anything better,” Mr Fox said.
“Dubai is the most vibrant, multicultural, pro-development country I’ve ever stepped foot in.

“A Celebrity Block filmed there would be an absolute hit, visually appealing, culturally exciting, and something everyone would want to watch.

“And imagine Monaco or Italy — the architecture, the glamour, the history — it’d look unbelievable on screen.”

Mr Fox said the overseas format would keep the show’s heart intact.

The Block’s judging panel — including Marty Fox, Neale Whitaker and Darren Palmer — could see a celebrity spin-off bring a new wave of creative talent. Picture: Nine

“A celebrity version abroad would merge the Aussie work ethic with global design,” he said.
“It would be aspirational but still grounded, that mix is what people love about The Block.”

And even if the contestants were household names, the Whitefox director promised they’d still have to earn their praise.

“If they do a crappy room, they’re getting schooled,” Mr Fox said.
“If they do a great one, they’ll be celebrated, simple as that.”

The 2025 Daylesford contestants are preparing to take their homes to auction, as talk builds of a future Celebrity Block edition abroad.

Nine Head Of Content, Production & Development Adrian Swift said subtle reinvention each year — not total overhaul — had kept The Block thriving for two decades.

“It’s never static,” Mr Swift said.
“We tweak, evolve and keep it fresh. That’s what keeps The Block alive.

“At the end of the day, if the show keeps connecting the way it is now, it gives us freedom to dream a little bigger. That’s how formats evolve.”


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david.bonaddio@news.com.au

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October 7, 2025/0 Comments/by JKents
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Industry experts offering free support to first-home buyers

The housing crisis has become so dire for first-home buyers – and is expected to worsen – that Adelaide industry experts are uniting to help them get a foot on the property ladder.

Nine local property, finance, building and insurance specialists will gather at Glenelg Football Club later this month for a free event designed to help househunters feel more knowledgeable and confident to buy their first home.

With changes to the Government’s First Home Guarantee allowing first-timers access to five per cent deposits from October 1, already strong competition is expected to get fiercer.

Mortgage broker and Broker That founder Ami Reynolds said the information session would hopefully make the process of buying less daunting.

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Housing Stock

A free session for first-home buyers will give them an opportunity to ask industry experts any burning questions about the buying process.

“Buying your first home is meant to be exciting – but it can also be confusing and overwhelming,” she said.

“We created this event to simplify the process and bring all the right people together in one room, so buyers can ask questions without pressure and actually enjoy the journey.”

Selling SA Homes director Ashley Williams said she had seen first-hand how tough negotiations could be over the past few years.

“First home buyers need guidance – not pressure,” she said.

“This event is about showing them they’re not alone, and that they can do this with the right team beside them.”

Mindset Property director Peter Theodorou said it was a tough time for first-home buyers as there was limited supply and limited capacity to negotiate.

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Agent Handing Over House Keys in Front of New Home

The event will be held on October 26.

“That’s why it’s so important to know how to ask the right questions, understand

market value and read between the lines – not just rely on price guides,” he said.

The session will cover more than just buying.

Building and how it can unlock stamp duty concessions, the importance of getting building and pest inspections, and tips to protect yourself financially once you own are among some of the topics that will be covered.

The event will be held from 1pm to 3pm on October 26 and is limited to just 50 people so those interested need to register here.

The post Industry experts offering free support to first-home buyers appeared first on realestate.com.au.

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Maine Listings unveils new logo in rebrand effort

One of the nation’s oldest MLSs has a new brand identity. On Monday, New England-based Maine Listings unveiled its new brand identity, which features a revamped logo. 

The rebranding efforts were facilitated by marketing firm WAV Group. 

The MLS said the rebrand is part of a larger initiative to demonstrate Maine Listings’ role as a model MLS organization. “This is about more than a logo,” said Jeff Harris, 2025 president of the Maine Association of Realtors, which powers Maine Listings. “It’s about aligning our culture, communications, and customer experience.”

According to Maine Listings, its new logo was inspired by people, place and progress. In a statement, the ML said the “slightly off-center circle represents movement and progress,” as well as the “sense of community in Maine’s diverse geographies.” Additionally, Maine Listings said the white star shape at the center of the logo symbolizes how Maine Listings is a “North Star” for its customers, while the blue and green color scheme reflects the natural beauty of Maine. 

“At Maine Listings, we’re not just moving with the industry. We’re committed to redefining what customer-centricity looks like, as our commitment to customer success is our north star,” Denise Libby, the CEO of Maine Listings, said in a statement. “This new brand look reflects who we are today: humble and friendly, yet proud and sophisticated. It’s a visual symbol of how we blend rural beauty and hometown values with modern technology, always putting people first.”

Maine Listings serves over 6,500 real estate professionals across the Pine Tree State. 

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 Zillow, ChatGPT launch app integration

Consumers can now search for properties on Zillow via ChatGPT.

Access to Zillow’s app is available in ChatGPT, according to an announcement on Monday. This makes Zillow the only real estate app available through the ChatGPT platform. 

When users now ask ChatGPT questions like, “What can I afford nearby?” or “Show me homes with a big backyard,” the Zillow app in ChatGPT will provide them with listings complete with photos, maps and pricing. Zillow noted that this information will be attributed to the listing agent and MLS. Once a user finds a listing that they are interested in, they will be guided into the Zillow platform where they can schedule a home tour, connect with a Zillow-affiliated agent or explore financing options with Zillow Home Loans. 

“As people increasingly turn to conversational AI to make their lives easier, Zillow is bringing that same simplicity to the home journey within ChatGPT,” David Beitel, Zillow’s chief technology officer, said in a statement. “Our goal is to make it feel simple, intuitive and approachable. Partnering with OpenAI puts Zillow at the forefront of generative AI adoption; this builds on years of work as we continue to use AI to simplify and improve the path from searching for a home to actually unlocking the door.”

Zillow said the ChatGPT app experience mirrors the design of Zillow’s website.

The ChatGPT Zillow app experience currently supports most listing types including rentals and homes for sale both my agents and owners. The company said it is working to integrate new construction listings into the app.

October 7, 2025/0 Comments/by JKents
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Rare riverfront mega block hits the market

16 Woodberry Ave, Sherwood

Not one, but three, vacant riverfront blocks have hit the market, offering a rare opportunity to snag a blank canvas to build a dream home by the banks of the Brisbane River.

The Sherwood listing is causing a stir, coming off the back of an entire year with no vacant riverfront block sales recorded in the city in 2024, according to agent Ann-Karyn Fraser, of Place New Farm.

Three cleared home sites, each with riverfrontage, along with a fourth site directly behind, will go under the hammer on October 23.

“Riverfront land is the most tightly held in Brisbane. Demand is consistently high, but supply is almost non-existent, that’s why opportunities like this generate so much interest,” Ms Fraser said.

“This isn’t just about buying dirt. It’s about creating a legacy on the river that will hold its value for generations.”

A Queenslander house was demolished to make way for up to four new homes

Ms Fraser said the four blocks within The Moorings enclave at 16 Woodberry Ave totalled just under one acre, with the three front sites measuring 1,048, 977, and 934 sqm each, with the rear parcel sized at 708 sqm.

All remained untouched during both the 2011 and 2022 flood events.

“This is a highly sought-after attribute in Brisbane, adding significant peace of mind and long term value for future river buyers,” Ms Fraser said.

Records show the land previously housed a large Queenslander home, which was demolished after last changing hands for $5.4m in April 2023.

An artist’s impression of a potential new home design

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“You simply don’t get this scale or flexibility on the Brisbane River anymore – three adjoining blocks, completely cleared, in one of Brisbane’s most desirable riverfront suburbs, along with an additional riverside block,” Ms Fraser said.

“We’ve had architecturally designed new renders drawn to show potential buyers exactly how these sites can be transformed into showpieces, whether as one extraordinary estate or multiple high-end residences.”

PropTrack data shows house prices in Sherwood were up 18.4 per cent over the past year to a median of $1.722m.

The sites will go under the hammer

The post Rare riverfront mega block hits the market appeared first on realestate.com.au.

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REIV figures reveal Geelong’s September champions

The four-bedroom house at 11 Heritage Mews, Drysdale, is listed for sale with price hopes from $895,000 to $980,000. The median house price in Drysdale climbed 10.5 per cent in the September quarter, REIV figures show.

Buyer-friendly conditions that are boosting competition for properties is behind a rise to median home prices across Geelong suburbs, new data reveals.

The Real Estate Institute of Victoria September quarter data reveals median house prices climbed in 28 suburbs across Geelong, lead by a 10.5 per cent three-month jump in Drysdale.

The REIV research revealed median house were higher compared to a year ago in 18 suburbs, underlining that the market remained in the early stages of recovery.

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The $762,000 median house price in Drysdale is $56,500 higher than the same time last year, while the other suburbs recording the biggest actual jump in price included Charlemont (up $34,500), Bell Post Hill ($33,500), Hamlyn Heights ($24,500) and Corio ($23,000).

The research also reveals the impact of investors on the market, with suburbs across the north of Geelong witnessing price hikes of between 3 and 4.8 per cent in the quarter, with the city’s central and southern suburbs showing more sedate growth, with Grovedale and Highton rising about 1.5 per cent and Belmont and Armstrong Creek recording no change.

More affordable unit markets showed more uniform growth across the region.

But the region’s four biggest unit markets were split, with 2 per cent growth in Geelong West, and 1.2 per cent in Belmont, while Highton and Torquay showed prices fall, down 2.4 per cent and 6 per cent respectively.

The four-bedroom house at 115 Sladen St, Hamlyn Heights, is listed for sale with price hopes from $699,000 to $759,000.

The three-bedroom house at 20 Hollows Court, Grovedale, is listed for sale with price hopes from $645,000 6o $685,000.

REIV interim chief executive officer Jacob Caine said the latest quarterly date reflects rising Victorian optimism in property markets

Mr Caine said a relative affordability gap had opened up between Victoria and other states as a bigger supply of new housing, coupled with rising taxes and compliance costs on investors, increased the amount of properties on the market had kept a lid on prices.

That gap was big enough to attract new buyers to the state.

“The capital opportunity presented by properties in Victoria has started to prove very enticing for interstate investors and you can see that play out now if you look at the suburbs in Geelong with those really significant quarterly growth,” Mr Caine said.

McGrath Geelong agent David McGuinness said investors have been boosting competition for properties in Geelong.

Suburbs such as Bell Post Hill, Curlewis and Drysdale offered three or four-bedroom houses in the mid $600,000 to mid $700,000 range, he said.

“Those properties are going to provide a really nice rental yield so they’re going to pay for themselves in some respects through the rental income, but they’re also primed to realise that massive capital growth over the long run as well.”

McGrath, Geelong agent David McGuinness said investors were intensifying competition.

“The more bidders we’ve got, the more competition we’ve got, although there is not a lot of stock around,” Mr McGuinness said.

“I’d be expecting a bit more stock in the coming months as there’s a lot of investors out there that have been looking at offloading their stock.

Jacob Caine from Caine Real Estate, REIV President - for herald sun real estate

REIV interim chief executive officer Jacob Caine said buyers are seeking value.

“They’ve been hanging on just waiting for the market to pick up a bit.”

Buyers also received a welcome cut to interest rates in August, while the October 1 expansion of the federal government’s Home Guarantee Scheme – which allowed eligible buyers to purchase on a five-per cent deposit but avoid paying lenders mortgage insurance – has also increased competition for housing.

Mr Caine said an anticipated additional cut to interest rates could further accelerate the recovery.

The research shows that house prices climbed 2.7 per cent and 2.5 per cent in metropolitan Melbourne and regional Victoria respectively, with unit prices also recording 2.1 per cent and 1.4 per cent increases.

Regional Victoria’s housing market also continued to climb, with the median price climbing to $636,500, surpassing its previous peak of $624,500 set in March, 2022.

The post REIV figures reveal Geelong’s September champions appeared first on realestate.com.au.

October 7, 2025/0 Comments/by JKents
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Estate sold for $2.75m tipped to change hands for $15m-plus

89 Oakridge Street, Burbank

A vast estate that changed hands for just $2.75 million in 2016 has been listed for sale, and it is expected to demolish the suburb record with a price guide of over $15 million.

Located at 89 Oakridge St in Burbank, where the median house value in the greenbelt suburb is now $3.185 million, the 11 bedroom, 10 bathroom residence sits on 11.45ha block, with top offers closing on October 30 at 4pm.

Called Oakridge Lake Estate, it is being marketed by Queensland Sotheby’s International Realty agent Malcolm Li.

89 Oakridge Street, Burbank

“An icon of historic significance, Oakridge Lake Estate is a Federation-style Queenslander that epitomises timeless grace and grandeur,” the listing says.

“Designed in 1904 by renowned architect Robin S. Dods, the visionary behind many of Australia’s finest buildings, and relocated from Newstead in 1982, it is ready for a new generation to create cherished memories in this private 28-acre paradise.”

89 Oakridge Street, Burbank

Entry to the fully restored residence is via a tree-lined driveway, with the home overlooking manicured grounds and a lake.

It boasts a 1043sq m floorplan, with features including parquetry floooring, stained glass windows, ornate mouldings and a butterfly staircase in the grand foyer, which also features a chandelier and a detailed ceiling.

French doors open out to the wraparound verandas.

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89 Oakridge Street, Burbank

The lower level of the main house has a grand entertaining lounge, a formal lounge and ding area with a central kitchen, a lounge/office, three bedrooms and a family bathroom.

Upstairs has another open plan kitchen and dining area that flows out to the balcony and outdoor entertaining area, a living area, two further bedrooms and two master suites, both with walk-in robes and ensuites.

There is also a library on this level.

89 Oakridge Street, Burbank

Two additional dwellings add versatility for multi-generational living, staff accommodation, or guest retreats.

89 Oakridge Street, Burbank

The second home blends character with contemporary comfort and features three bedrooms, two bathrooms, a kitchen, dining and lounge area, cosy loft, games room, laundry, and triple garage.

The third dwelling, a flexible studio with a basement, includes a kitchenette, bedroom or office space, bathroom with spa facilities, a soundproof multi-purpose room, and a powder room.

Outside features a championship-sized tennis court, one of Brisbane’s largest private swimming pools which incldes sandstone surrounds, a grotto and mosaic-tiled spa.

89 Oakridge Street, Burbank

There is also an adjoining pavilion with a teppanyaki bar and built-in bar facilities, a lakeside deck, garden paths and a secluded island accessed by a footbridge.

89 Oakridge Street, Burbank

Other features include firepits, gazebos, and a treehouse with a deck.

“Set within a private and peaceful enclave, Oakridge Lake Estate achieves the perfect balance of semi-rural seclusion and urban convenience,” the listing says.

Expressions of interest close at 4pm on October 30.

89 Oakridge Street, Burbank

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October 7, 2025/0 Comments/by JKents
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Arrivva’s fixed-fee model challenges commission norms

For more than a decade, Fred Glick has been on a mission to shake up how Americans buy and sell homes.

As founder of Arrivva — a California-based real estate and mortgage brokerage — Glick said his company’s fixed-fee model offers a transparent alternative to the traditional commission system.

“People think because we’re not charging [a percentage], that we’re discounters, and we are absolutely not discounters,” he told HousingWire. “I think everybody else is overcharging people.”

Savings for homebuyers

Founded in 2015, Arrivva offers a flat $9,750 fee for buyers and $15,750 for sellers — regardless of the home price.

That contrasts sharply with traditional commission structures, which typically collect around a percentage per side of a transaction. On a $1 million home, that can mean $25,000 in agent fees.

“The idea is that I do the same work for a $200,000 loan or a $9 million loan,” Glick said. “I’m not the partner of the buyer or the seller — I didn’t invest in the property. I’ve got nothing into it. So I came up with a process where I can charge a fixed fee because it makes sense.”

Arrivva operates in California, Washington, and Texas, with plans to re-enter Pennsylvania. The company also runs a mortgage brokerage.

“We have a flat fee over and above wholesale of $5,750,” said Glick. “That’s basically one point on a $500,000 loan and less than half a point on a million-dollar loan.”

No hand holding

While Glick pays for marketing costs and other services, he said Arrivva’s model emphasizes technology and transparency over in-person hand-holding.

“We can’t help anyone who needs intense hand-holding and needs us to go with them to open houses,” he said. “Or, if you need to get into a private showing, I do have people on the ground in different places. If they can’t make it, we hire an agent through Showami or one of those things to go and show them. Then, if they’re in the house, and have questions, we can get on a call or a video chat.”

The company’s streamlined process helps keep costs low — and communication high, said Glick.

“Slack channels have been magnificent for us,” he said. “Even people who’ve never used it really appreciate it afterward. We keep all the channels open and keep all their documents in there, so if they ever need anything, it’s there.”

How the seller model works

On the seller side, Glick said his flat $15,750 fee includes expenses other agents may pass on to the homeowner.

“I pay for all the inspections, no matter what they are. I pay for cleaning the house. I pay for all the photography, the drones, the Matterports — all that kind of stuff,” he said.

In Northern California, he said, sellers are used to completing inspections before listing, but few agents cover the costs themselves.

“We only want to have a house that’s prepared to sell,” he said. “So when we do southern California or Washington listings, we have it all done and ready to go.”

Arrivva also challenges another long-standing cost structure in the transaction process; escrow and title fees.

“Agents down there only know to use independent escrow companies that hook up with title insurance, and they charge dollars per thousand,” Glick said. “An escrow company doesn’t do anything different from a $200,000 to a $2 million deal. So we use a northern California title company that does escrow at a much lower fee.”

Mortgage innovation and speed

Arrivva’s mortgage arm adds another layer of affordability and efficiency, Glick said.

“We’re able to get fully underwritten mortgage pre-approvals usually in two to three days. We have three different lenders that do that,” he said. “That puts a buyer in a much better position to be able to buy, especially in California’s multiple-bid situations.”

The company also partners with lenders who offer interim financing to help buyers compete with cash offers.

“We have a lender who will close in 10 days as a cash buyer, and then you refinance once it’s closed,” Glick explained. “That lender even guarantees to the seller that if the buyers don’t close, they will. So it’s even better than a cash buyer.”

Challenging norms

The fixed-fee model isn’t new — with such brokerages existing since the 1990s — but Glick thinks the industry’s entrenched commission culture has prevented widespread adoption.

According to the vast majority of industry data sources, the average U.S. home sale involves a 5% to 6% combined commission split between agents.

“Here’s the problem; their model can’t keep paying out these giant commissions,” Glick said. “They have to pay for lots of lawyers, gigantic physical offices, and everything else. It’s insane. So they have to charge all this money to stay afloat because they have no other business model.”

Despite industry resistance, Glick believes consumer awareness — and economic pressure — will continue driving change. He knows not everyone welcomes the disruption.

“I’m sure they hate me,” he said with a laugh. “But what I do is a clean, efficient, ethical job and I get deals done.”

October 7, 2025/0 Comments/by JKents
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12 realtor headshots tips to look professional and showcase your brand (+ examples)

Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional.

The good news is you don’t have to love being in front of the camera to get a great photo. We’ll discuss the best tips for getting professional realtor headshots that feel natural, look like you and help your brand stand out for all the right reasons.

Why you need a professional realtor headshot

In this business, people decide if they trust you before you ever open your mouth. Often, the first time they will ever see you will be in a photograph. A professional headshot helps you come across the way you want clients to see you – confident, approachable and ready to get the job done.

Real estate agent headshots also keep your brand consistent. If the same photo shows up on your website, social media and business cards, people will recognize you right away. You don’t want to send the wrong message by using an old selfie or a picture that doesn’t even look like you anymore. A realtor headshot doesn’t have to be perfect; it just needs to portray the best version of your authentic self.

Best realtor headshot tips and examples

Here are some of the best tips with real examples to show you how to put them into practice.

Tip 1: Hire a professional who understands branding

Sure, you can hand your phone to a friend and hope for the best, but a good photographer is worth the investment. The right photographer doesn’t just take a nice picture. They know how to capture your personality and your brand. They’ll guide you through poses, help you relax and make sure the final images look like you on your best day.

Man in professional real estate headshot.
Professional real estate agent headshot (Source: Pinterest)

Takeaways: 

  • A professional photographer will be able to capture your personality.
  • They will guide you into poses that feel and look natural.
  • While your face is the centerpiece, your headshot should fit into your brand.

Tip 2: Invest in hair and makeup when you can

You don’t need to go over the top, but a little polish goes a long way in photos. A professional stylist can help smooth flyaways, tame shine and give you a natural look that photographs well. If hiring someone isn’t in the budget, consider bringing a friend to make sure your hair is neat and your makeup is blended and fresh. The goal isn’t to look different – it’s to look like the best version of yourself.

Professional headshot of a brunette woman.
Professional headshot by Henry David (Source: Pinterest)

Takeaways: 

  • A polished look shines through in your photos.
  • Even a subtle style can make you look more professional.
  • The goal is to look like yourself on your best day.

Tip 3: Dress in solid, professional colors

Your clothes should support the photo, not steal the show. Loud patterns, stripes or busy prints pull attention away from your face. Solid colors are safer and usually look cleaner on camera. Neutrals, jewel tones or a color that ties into your brand generally work well. Think about what you’d wear to meet an important client and pick an outfit that is simple and professional.

Headshot of a woman sitting outside in the sunshine.
Neutral colors are the perfect complement (Source: Pinterest)

Takeaways: 

  • Dress in colors that complement your skintone, but don’t steal focus from your face.
  • Neutral tones are always a safe bet.
  • Busy patterns distract viewers from seeing who you are.

Tip 4: Practice power poses before your session

Most people feel awkward the second a camera comes out, and it shows. A little practice can make a big difference. Try standing in front of a mirror and test out a few angles, head tilts or hand placements until something feels natural. The goal isn’t to look posed – it’s to look comfortable and confident. When you walk into your session with a couple of go-to poses, you’ll feel less stiff and more in control of the session.

Woman posing on chair with hand underneath her chin.
Real estate branding headshots by Kia & Co. (Source: Pinterest)

Takeaways: 

  • Practice a few angles so you feel comfortable the day of your shoot.
  • Make small tweaks as you go, like tilting your head or moving your face. 
  • Preparation will boost your confidence.

Tip 5: Keep your expression light and confident

The wrong expression can ruin a great headshot. If you look stiff or too serious, you come across as unapproachable. But if your smile feels genuine, people will trust you before you even say a word.

  • Smile naturally: Don’t be afraid to show a little teeth. Think about greeting a client you actually enjoy working with or recall a happy moment right before the camera clicks. That’s when your smile looks the most real.
  • Smile with your eyes: If your eyes aren’t part of the smile, the photo can fall flat. Let them light up, and you’ll come across instantly warmer.
  • Loosen up: It’s not that serious. Drop your shoulders, take a breath and unclench your jaw. A little tension shows up quickly in photos, so shake it off and have some fun with it.
  • Know your angles: Facing the camera straight on can make you look rigid. Turn your body slightly or tilt your head a bit. It’ll feel more natural and look more confident.
Man in a suit posing casually on a chair.
Real estate headshot power pose (Source: Pinterest)

Takeaways: 

  • Build trust with a confident smile.
  • Smile with your eyes, not just your teeth.
  • Reduce tension by taking a deep breath and relaxing your shoulders.

Tip 6: Use natural light for an approachable look

Nothing makes a photo feel warmer than good light. Harsh flashes can wash you out, but natural light softens everything and gives you that real-life glow. If you can, take your realtor photos near a big window or step outside when the light isn’t too harsh. You’ll look brighter, clearer and more approachable.

Woman standing posed in a doorway.
Real estate branding photos using natural light (Source: Pinterest)

Takeaways: 

  • Natural light softens harsh features.
  • Bright lights can wash out even the most photogenic person.
  • Window light, indirect sunlight or overcast skies work best.

Pro Tip

If you’re shooting your photos outside, try to book your session during golden hour.  That’s the hour right after sunrise or just before sunset. The light is softer, warmer and way more flattering than harsh midday sun.

Tip 7: Choose a background that complements your outfit

For standard headshots, sometimes simple really is best. A plain backdrop keeps the focus on your face, not what’s going on behind you. The trick is to pick a background that complements what you’re wearing instead of clashing with it. For example, if you’re in a dark blazer, a light gray or cream wall can help you stand out. If you’re wearing lighter colors, try a deeper shade behind you. Think of it like coordinating your photo the same way you’d coordinate an outfit.

If you’re doing outdoor headshots, be sure to pick a backdrop that complements the location where you work. Remember, your real estate headshots should reflect your branding. Don’t be afraid to incorporate local elements into your photo shoot. For example, if you sell in urban areas, consider using downtown as your backdrop.

Man sitting on a ledge with a commercial building in background.
Real estate headshot downtown (Source: Pinterest)

Takeaways:

  • A simple backdrop keeps the focus on you, not what’s going on behind you.
  • Pick an outfit that complements your background – or vice versa.

Tip 8: Consider a lifestyle headshot

Your headshot doesn’t have to be just you in front of a blank wall. A picture at a coffee shop, sitting on a front porch or walking through your neighborhood can feel warmer and more approachable. Lifestyle shots give people a sense of who you are and how you work without losing the professional edge. While these types of real estate agent headshots are becoming more popular, the key is to keep it relaxed and authentic, not seem staged.

Two real estate agents posing in front of a "Sold" sign spraying champagne.
Lifestyle photoshoot (Source: Pinterest)

Takeaways:

  • Lifestyle photoshoots add personality to your branding.
  • Locations include coffee shops, city spaces, actual listings, neighborhood streets – just about anywhere you feel comfortable.
  • Relax and have fun. These real estate photoshoots shouldn’t feel staged.

Tip 9: Align your look for your market

Your headshot should make sense for the clients you want to attract. If you sell luxury homes, a sharp suit or polished dress will match that market. If you focus on first-time buyers or a more casual community, something a little more relaxed may make a better first impression. Your photos should reflect how your clients can expect to see you. If you’re not going to show up in a dress – it’s probably best that you don’t pose in one either.

Woman on a cell phone posing casually in a kitchen.
Personal branding photoshoot (Source: Pinterest)

Takeaways: 

  • Dress to match the client base you serve.
  • Casual markets allow for a more relaxed style. 
  • Luxury markets require sharper, more polished looks.

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Tip 10: Get a mix of shots for different uses

One photo isn’t enough these days. You’ll need a close-up for LinkedIn, something a little wider for your website bio and maybe even a horizontal crop for other marketing pieces. Ask your photographer to take a few different versions of the same pose so you’re not stuck trying to stretch one version across every platform.

oman with arms crossed and a large smile posing for a picture.
Mixed-use realtor headshot (Source: Pinterest)

Takeaways: 

  • Ask for pictures to be taken that can be easily cropped for social media. 
  • Get a mix of close-ups, portraits, landscapes and wide-angle shots from the same pose.
  • A variety of shots allows your branding to be consistent while reaching multiple platforms.

Tip 11: Keep your brand consistent across all platforms

Your headshot is part of your brand, so it’s best to use the same one everywhere. If you’ve got one photo on your website, a different one on Instagram and another on your business cards, clients might not connect the dots that it’s all you. Pick one of your favorite images (or a small collection from the same session) and stick with it across the board. This will make you look polished and professional.

A woman sitting cross-legged on top of a kitchen island.
Real estate brand consistency (Source: Pinterest)

Takeaways:

  • Use similar headshots on every social media platform.
  • Even when using lifestyle shots, consistency makes you easy to recognize.
  • Variations can be used in social media posts, branding videos and blogs.

Pro Tip

If you did lifestyle headshots, you’ll probably have a variety of shots to choose from. Use the most polished one for your profile pictures, and work the others into your website or social media posts to help tell your brand story.

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Tip 12: Update your headshot every three to five years

We’ve all seen it – the headshot of the agent who’s been in business for 30 years using the same headshot from 1999. Your headshot should look like you right now, not from a decade ago. Your clients should be able to recognize you when you meet in person.

Earlier and Modern headshots.
Real estate broker headshots ten years apart

A good rule of thumb is to refresh your photo every three to five years. If you’ve gotten a new hairstyle, lost weight or switched up your personal style and branding – you’ll want to update your headshots. Keeping your realtor headshot current shows professionalism and helps build trust.

Takeaways: 

  • Keep your photo current so clients recognize you – especially if you’ve changed your appearance.
  • Outdated photos can hurt your public image and your brand.

Common mistakes to avoid in realtor headshots

A strong headshot builds trust, while a bad one does the opposite. The last thing you want is to meet a client and have them not even recognize you.

Here are a few common realtor headshot mistakes you’ll want to steer clear of:

  • Outdated photos: If your headshot looks nothing like you today, that’s a problem. Clients should recognize you the second you shake hands.
  • Distracting backgrounds: A kitchen counter full of stuff, a crowded street or a patterned wall will steal the focus from you. Keep the backdrop simple so you stand out.
  • Overediting: Your headshot should look like you, not what you wish you looked like. Light retouching is fine, but stay true to yourself.
  • Inconsistent profiles: Using one picture on your website, another on LinkedIn and a third on your business cards makes you look inconsistent. Pick one strong image and stick with it.
  • Group photos and selfies: It’s tempting, but clients can tell when you crop yourself out of a group photo. A blurry crop from a wedding or vacation selfie just doesn’t look professional.
  • Unnecessary props: Holding a set of keys, a phone or a “sold” sign might feel clever, but it usually looks staged. Let the focus stay on you and save the props for your other marketing photos.

Real estate agent headshots: FAQs

How do I pose for realtor headshots?

Don’t overthink it. Stand or sit up straight, drop your shoulders so you don’t look tense, and turn your body a little instead of facing the camera head-on. A relaxed smile usually works best, and if crossing your arms or leaning slightly feels natural, go for it. The main thing is to look like the confident version of yourself.

How much should I expect to pay for realtor headshots?

Prices can vary a lot depending on where you live and what’s included. In most areas, you’ll probably spend between $150 and $500. Some photographers charge on the lower end for a quick session with a couple of edited photos, while others offer full branding packages with outfit changes and multiple looks that cost more.

What is the best background for realtor headshots?

There isn’t one best background when taking realtor headshots. It really comes down to your brand. A plain backdrop like light gray or white is clean and timeless, while lifestyle shots in an office, coffee shop or outdoor space can feel more approachable. Just make sure the background isn’t distracting and that it works with your outfit.

What is the best color to wear for realtor headshots?

Solid colors look cleaner on camera than busy prints. Navy, gray and other neutrals are always safe choices. Even jewel tones tend to pop without being too loud. The best color is one that looks good on you and doesn’t clash with your background.

The full picture: Realtor headshots

At the end of the day, your headshot isn’t just a photo – it’s how people first get to know you. No pressure, right? Clients want to see someone they can trust and connect with, and a good headshot makes that easier. Keep it current, keep it professional and make sure it looks like the real you. A natural, confident photo can do more for your brand than you might realize.

It’s normal to overthink a photo shoot and focus on every little flaw. But remember, clients are going to meet the real you anyway. Instead of chasing perfection, aim for a realtor headshot that looks like you on your best day. A headshot that feels genuine and current does more for trust than a heavily retouched photo ever will.

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October 7, 2025/0 Comments/by JKents
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Cleveland nonprofit fights to halt investor homebuying wave

New research from the Federal Reserve Bank of Cleveland shows that investors now own up to one in three single-family homes in parts of Northeast Ohio — with a local nonprofit working to reverse that trend.

Real estate investors were responsible for 43% of home purchases last year in some of Ohio’s and western Pennsylvania’s lowest-income neighborhoods, according to the Cleveland Fed.

Much of that buying came from out-of-state firms in places like California, New York, Florida and Nevada.

“Some investors come in and they buy a home, they fix it up and they’re a very good landlord. Or they sell it to an owner-occupant,” Matt Klesta, senior policy analyst for the Cleveland Fed, told News 5 Cleveland. However, not all landlords fix up the houses and re-sell, leaving homes neglected. And, according to locals, absentee ownership has taken a toll.

Klesta’s report, published in early September, outlines the scale of investor buying but avoids policy endorsements.

“We don’t make policy recommendations,” he said. “But we want to get it into the hands of people that do, so they can make that informed decision.”

Actions taken by local authorities to combat large-scale investor home purchases were cited by Klesta, including the Cincinnati Port Authority buying nearly 200 homes — and outbidding a dozen investment firms — after an out-of-state landlord declared bankruptcy.

His research also illustrates racial disparities in regard to areas targeted for mass single-family home (SFH) investor purchasing, with rent burden measuring share of income spent on housing costs.

Screenshot 2025-10-06 at 4.07.11 PM

Local nonprofit pushes back

In Cleveland’s Collinwood neighborhood, Cleveland Neighborhood Progress (CNP) is taking a different approach — buying and fixing up vacant houses for new homeowners, not investors.

“It’s [going to] be a multi-year approach,” KC Petraitis, CNP’s vice president of real estate, told News 5. “And it should be, right?” Petraitis said absentee ownership has taken a toll.

“When you don’t know what your house looks like and you don’t know what your tenants are doing on a day-to-day basis, that’s a problem,” he said.

CNP refuses to buy occupied rentals to avoid displacing tenants and won’t sell to investors. Its stated goal is shoring up so-called “middle neighborhoods” — areas teetering between recovery and decline.

“We went around and we said, ‘Hey, we think we can launch a housing initiative to kind of combat a couple different things,’” Petraitis said. “One was investor activity. Two was building equity for homeowners that still live on these streets, to really make sure that they feel comfortable in these areas before we lead down a pathway of decline by disinvestment.

“(Disinvestment) is a long and slow death. But once it occurs, it becomes very expensive to resolve — if you can resolve it.”

Rebuilding the block

Anne Dalzell and her husband lived in Collinwood for decades and watched the house next door deteriorate after cycling through multiple absentee owners.

“The worst part, from our point of view, was the porch roof was falling down,” Dalzell told News 5.

When CNP purchased the property for $85,000, it invested more than $180,000 in a full renovation — adding two bedrooms, a second bathroom, new siding, a porch, fencing and a garage.

“I was really surprised at how much they did to it,” Dalzell said. “I mean, it was a little two-bedroom, one-bath place.”

The home went under contract this summer for just under $205,000, about $60,000 less than the total project cost. Petraitis said not every renovation will be as extensive.

“It is a boxing match,” he said of competing against investors. “It is not a one-round-knockout kind of situation. We are going to be here for multiple rounds, and we’re not going anywhere.”

Seeking neighborhood stability

Over the last two years, CNP and its partners have bought 19 houses across four local neighborhoods.

The organization hopes to rehab and sell 200 homes through its initiative — backed by nearly $12 million in public and private funding toward a $22 million goal.

“It’s a chess board,” Petraitis said. “I’m gonna lose the pawn here. But I gotta think strategically down the road.”

For longtime residents like Dalzell, the results are already visible.

“We did what we did to this house because we plan to stay here,” she said. “We’re in the neighborhood for the duration.”

October 7, 2025/0 Comments/by JKents
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