Tom Ferry, Josh Altman launch new coaching program

Real estate coaching firm Tom Ferry and Josh Altman, the Beverly Hills-based Million Dollar Listing agent, are teaming up to launch The Altman Advantage. This new program provides more agents direct access to training and mentorship for a $99 per month subscription fee.

“We’ve worked exclusively with the top-producing agents in the industry for years,” Ferry, the founder and CEO of Tom Ferry, said in a statement. “Now, we’re opening the door wider — because we believe every agent deserves access to the tools, training and mindset that can change their career.”

As part of the program, subscribers will receive access to monthly live coaching sessions with Altman, weekly “Million Dollar Moves” drops that feature real-time strategies, a behind-the-scenes business breakdown of Altman’s team, step-by-step playbook guides and daily habit and tracking tools. 

“People see the glitz, but not the grind,” Altman said in a statement. “This program shows you the real side of real estate — the setbacks, the comebacks, the habits and the plays I’m using right now to build my business.”

The company said this program will serve as an entry point into the Tom Ferry ecosystem and accelerate their path to the one-on-one coaching program. 

“We’ve built a product that delivers massive value for agents who want to rise,” Ferry said. “This is about giving more people access to the same systems, mindset and structure that the best agents in the world use every day.”

The program is hosted exclusively on Tom Ferry’s digital coaching platform Revii. According to an announcement on Wednesday, agents can cancel their subscription at any time.