How AI will help you sell your home for more

AI expert Seth Watts is just one of the experts and speakers set to appear at the REA Group’s sold-out conference, Ready2025, at Randwick Racecourse today.

Planning to sell your house this spring? Sure you’ll need an agent, but AI can lay the groundwork in minutes and boost your sale price.

Seth Watts, a respected entrepreneur and technologist who was named Enterprise AI Leader of the Year in 2024, will address Thursday’s REA conference, Ready25, at Randwick Racecourse.

He will join a range of other speakers — including Simone Biles, the greatest gymnast of all time; Cathy Freeman, the Australian Olympic champion; and Nedd Brockman, the athlete and charity fundraiser — at the sold-out event.

Watts is set to brief real estate agency owners and property developers on ‘Your Future Office’, but as he jetted into Sydney on Wednesday, he offered a few insights for home-sellers on the artificial intelligence revolution.

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Chat GPT with Vision can upload photos of the various rooms, and you can ask how they can be styled.

“AI is like having a full-time consultant in your pocket,” Watts said.

“Especially with Chat GPT 5, it gives you the ability to get unbelievable market data to research pricing, but also the best strategies to sell your home.

“There’s a lot of information that is available to every single vendor in Australia.

“Chat GPT will literally give you an action plan in five minutes, not only on how to sell your house, but how to find the best agent, do all your research around an agent’s performance which will help you maximise the sale price, and also all the best negotiation techniques to get the most from your sales process.”

And recent AI innovations can give you specific advice and actually show you how to prepare your particular home for sale.

“Chat GPT with Vision can now see, so it can actually see your house, upload photographs of the various rooms, and you can ask how they can be staged or styled or de-cluttered, and get you expert opinions in seconds on what to do,” Watts said.

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“It can also give advice on either inexpensive products or services that can help you paint your house, and not only can it do that but it can actually do the research, to find out which painter, for example, is going to be the best painter in your area.

“A lot of these services will do the groundwork and save you an awful lot of time.”

Watts also highlighted new interesting technology coming out of companies like Manus, that can help you find finance, insurance and conveyancers.

“It’s a really amazing piece of technology — you type in a request and it becomes your employee, it opens up a window and it’s browsing the web, and it actually starts to do work for you … do research, book appointments, home loan comparisons and other services that would otherwise require mortgage brokers and other experts.

“Tools like Google Gemini using Deep Research, or Claude, are fantastic for reviewing contracts.

How AI said the house could look after a pre-Spring spruce-up.

“They don’t replace a lawyer, but they certainly allow vendors to ask great questions and work more collaboratively and cost-effectively with their professional advisers.

“With AI, everybody has the power to be a professional investor or property professional with very little effort and the wonderful thing about AI is, that even if you don’t know what that means, you can ask AI ‘what does it mean to be a property professional’!

“That may be your starting point: You tell it you’re a property professional and you want to sell your house for the maximum price, need to know some tricks, and what are they.

“And then follow those tips and gather those insights, and let the AI do the work for you.

“It means you’re going to have a smoother, faster, more successful selling process.

“What you’ll find is that it won’t replace the need for professionals — real estate agents are important — but it does improve your engagement and allow the process to become much more collaborative, and ultimately that will lead to better outcomes.”

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