Why new inner-city homes are selling out before they even reach the market

Demand for inner-city units is so high that this $260 million Brisbane project has sold out nearly all of its homes before a public launch.

Development on The Carter – a 125-unit project in Kangaroo Point – has begun ahead of schedule, with 85 per cent of its units already sold through returning buyers and direct referrals.

The project is a collaboration between Mosaic Property Group and BDA Architecture, sitting on a 2,124 sqm site and featuring a range of two to three-bedroom homes over 22 floors.

The Carter by Mosaic Property Group, a $260 million project located in Kangaroo Point.

With 125 units, 85 per cent of the inner-city homes were already sold out before public launch.

Mosaic founder and managing director Brook Monahan said construction could start so early thanks to the strong response before the project’s public launch.

“Behind that was a significant amount of upfront work – from detailed design resolution to builder engagement – all managed by our internal teams,” he said. “Mosaic oversees the entire process in-house, including construction, which allows for tighter co-ordination, faster decision-making, and greater certainty around delivery.”

The majority of sales were through returning buyers and direct referrals.

Prices begin at $1.115 million for a two-bedroom home, with three-bedroom units beginning at $1.97 million.

The price then jumps to $3.035 million when looking for a three-bedroom apartment that includes a multipurpose room.

Designed for downsizers and locals, The Carter features north-facing balconies, protected views over the nearby surroundings and spacious internal layouts for residents moving in.

Prices for the homes start at $1.115 million.

The unit’s amenities are coupled with communal features such as a golf simulator, cinema and gym, as well as a rooftop level with a pool, sauna and teppanyaki bar.

“A lot of time went into understanding how people want to live in this particular location,” Ms Monahan said. “We also focus heavily on how our buildings will perform over time – both in how they look and how they operate. That long-term thinking underpins every decision we make.”

Residents can expect to move in to the development some time in early 2027.

The majority of buyers so far have been owner-occupiers, with a percentage of investors also securing homes within the project.

“Most are coming from within the inner suburbs and are looking for well-designed, generously proportioned homes with access to wellness and lifestyle amenities,” Mr Monahan said, and added he felt it was important for Mosaic to keep involved with the development after completion.

“There’s a strong appeal in the assurance of buying from a developer who always delivers, and who remains involved long after completion to protect the quality of the building and resident experience over time,” he said.

Construction is expected to be completed in early 2027.

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