Why locals believe SA town Robe is better than Byron Bay

Forget the crowded beaches and celebrity hype of Byron Bay – this charming seaside town is quietly making waves as a prime location for both surfers and savvy investors.

For those in the know, Robe has been a surfing haven for decades and while it’s yet to attract a Hemsworth, Sam Woolston, custodian of the iconic Steve’s Place surf shop – founded by his father in 1965 – raves about the consistent breaks and uncrowded waters.

“It’s pretty uncrowded and quiet in the summer,” he says.

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Sam Woolston and staff member Hayley Murphy at the front of Steve’s Place surf shop. Picture: Kristal Baker.

Sam’s father founded the surf shop in 1965. Picture: Kristal Baker.

“The community is small, and it’s just a nice, cruisy place.

“I think it’s the best place to be in Australia from November to February.”

Steve’s Place, believed to be the longest continuously trading family surf shop in the world, is a testament to Robe’s enduring appeal.

Sam explained his father chose Robe as it was “the closest spot with waves” to Keith.

The annual Robe Easter Classic, a surfing competition founded by Sam’s father and now in its 57th year, further solidifies the town’s surfing credentials.

Like many coastal regions, Robe experienced a significant property surge during the pandemic.

“Prices doubled around the Covid period when everyone was buying up property,” Mr Woolston said.

“The demand has slowed, but prices are still climbing.”

Troy Murphy, owner of BJ’s Newsagency, can attest to the investment potential.

He bought a property in Robe in 2016 and has seen its value soar.

“I actually looked on realestate.com.au recently and the value has increased by 93 per cent,” he said.

Mr Murphy chose to relocate to Robe for a more relaxed pace of life.

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BJ’s Newsagency owners Troy and Tania Murphy. Picture: Kristal Baker.

The couple relocate to Robe for a more relaxed pace of life. Picture: Kristal Baker.

“I moved from a hectic transport business to running a newsagency, which is more laid-back and offers more time for life,” he said.

“I grew up in a small town, so I love the small coastal village feel.

“It’s a great tourist destination, especially during the busy months from late November to Easter.”

While comparisons to Byron Bay are inevitable, Sam Woolston believes Robe offers something different.

“I don’t think Robe will ever blow out like Byron,” he said, emphasising the town’s unique character.

“It’s more cray fishermen, footy, netball, and surf crew.

“We have a mix of farmers and locals, but no real hippie vibe.”

Ultimately, Robe’s charm lies in its authenticity.

“It’s the character of Robe that people come for, and I think that’s important to maintain,” Mr Woolston said.

“As much as I enjoy visiting places like Noosa, coming back to Robe in summer is unbeatable.

“It’s a unique place, and I appreciate it more every time I leave and return.”

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