Where SA homeowners are adding value through interior design and styling

A new report reveals where SA homeowners are adding huge value to their properties, and where they have a distinct advantage over their competition come sale time.

Interior design company Sovereign Interiors August analysis of 115,607 realestate.com.au listings of properties sold in the past two years showed those that were professionally styled and used the expertise of an interior designer sold for significantly more than those that didn’t.

Parkside made the top 10 list nationally for two-bedders.

Of the 54 two-bedroom homes in the suburb sold during that period, five of them used an interior architect or interior designer. Those that didn’t sold on average for $824,704, while those that did sold for more than $1.226m – an increase of almost $402,000 or 48.73 per cent.

Statewide, styled two-bedroom home sellers sold for $21,221 or 5.2 per cent more than those that didn’t.

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SA sellers of both three and four-betroom homes saw the greatest profit across the nation of 20.2 per cent, or $104,931, from an average of $624,500 for properties styled and $519,568 unstyled.

The average sale price for an unstyled four-bedroom home was $685,985, compared with $796,293 for a styled one – an increase of 16.08 per cent, or more than $110,300.

Across SA, the greatest profit to be made from styling was found in Greenwith, where four-bedroom home sellers bagged an extra 58.92 per cent.

Unstyled homes here sold for $970,000 while styled ones fetched $1.62m, some $600,633 more.

Styled two-bedroom homes in both North Adelaide and Magill sold for more than 50 per cent more than unstyled ones.

Cayley Scrooby of Sovereign Interiors

Sovereign Interiors interior stylist Cayley Scrooby said the findings reinforced what they saw every day.

“Well-considered design doesn’t just make a home more beautiful, it makes it more valuable,” she said.

“In Australia’s competitive property market, buyers are increasingly drawn to homes that offer a sense of flow, quality and functionality.

“A professionally designed space isn’t just about luxury finishes, it’s about how a home feels to live in.

“That emotional response is what often pushes a buyer to pay more.”

Home stylist Jessica Jeffs-Furner inside a home she has styled at Hawthorn. Pic. RoyVPhotography

Interior stylist for Presenting Beautiful Homes Jessica Jeffs-Furner, who has styled for sale a stunning Hawthorn home for Giordano & Partners, said styling was an investment in the sale that offered an impressive return on investment.

“For a fully styled property, you’re looking at between a 7 and 15 per cent increase in profit, as opposed to one that’s not, and you also get the benefit of a much shorter time on market,” she said.

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“A four-bedroom, two-bathroom, two-living area home, with a kitchen and outdoor area, you’re probably looking at between $5,000 and $6,500 and that’ll get you five weeks hire, and your campaign sits inside that time.

“Styling declutters the property and allows the home to breathe and be put in the best light for the general marketplace.”

The elegant Hawthorn home Ms Jeffs-Furner styled for sale. Pic supplied.

The home’s open-plan dining and living area Pic supplied.

Another spacious living area. Pic supplied.

Careful furniture selection can help a room shine. Pic supplied.

She said homes could still benefit from the skills of a professional interior designer even if their owners were not planning on selling.

“Sometimes we are approached by people who have an unusual shaped room or they’re just not sure how to make a space work, or they would just like some advice and help in really making the property flow, and that can really enrich their time in the house,” she said.

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