What it takes to get your house to blow up in 2025’s online marketplace

When Visna Kogle was told she was selling one of Queensland’s most-viewed properties, she said she wasn’t surprised.

Her home at 170 Camelot Pl, Bridgeman Downs, is one of Queensland’s most-viewed houses for sale over the past 12 months: an acreage property with 9628 sqm of space and one of the area’s freshest looks.

“This is, from what I’m aware of, the most newest modern, up to date acreage home in this entire area,” she said. “Definitely lots of interest, which is a nice thing … it’s probably what I experienced when I was going through, looking at properties like that.”

Ms Kogle moved to Brisbane several years ago, and was looking for appealing acreage homes when she stumbled across one being sold by its owner-builders.

“I was instantly drawn to this particular place [with] the feeling that it gave,” she said. “I have this feeling like I’m in this peaceful resort retreat; it’s got all this calmness and space and the modernness through the architectural design, but everything’s integrated with nature.”

While she was living with her children there for a while, Ms Kogle said her dog Winston was the one who got the most enjoyment out of the property’s vast open space.

“He’s out wandering around this entire two and a half acre property like it’s a park all day, every day,” she said.

The property is around 8 years old now, and Ms Kogle’s need to move interstate again has put the home back up for grabs. It’s been advertised by Belle Property Bridgeman Downs for its multi-generational potential and proximity to the city.

Agent Ben Ball of Belle Property Bridgeman Downs said the property was one of their biggest projects at the moment, with an advertising campaign across social media and magazines with hundreds of thousands of subscribers.

“We are mostly seeing people wanting to buy this as a second or third home,” he said. “We are seeing a huge understanding that when you’re talking about this amount of land, it’s just going to get rarer and rarer over time.”

“To recreate that product would almost seem priceless. It’s a very expensive world to build in at the moment.”

Ms Kogle said she felt some of that popularity came from how rare it was to get a chance to buy in an area that is usually tightly held-onto, such as Bridgeman Downs.

“This is a really special pocket here,” she said. “People don’t tend to leave a lot once they arrive here. Homes are often kept in families for generations.”

The post What it takes to get your house to blow up in 2025’s online marketplace appeared first on realestate.com.au.