Volly’s new tech tool aims to improve collaboration between lenders, agents

Williston Financial Group (WFG) announced the release of a new digital tool through subsidiary Volly that aims to enhance collaboration between mortgage loan officers and real estate agents.

The new feature, known as Volly Network Connections, is part of the company’s broader marketing suite and offers loan officers real-time notifications about partner real estate listings. The system allows them to view listings, generate co-branded property websites with built-in lead capture tools, and produce personalized listing flyers.

It also integrates lender-specific pricing data into each listing and includes a dashboard that tracks campaign activity and partner performance.

“With the introduction of Volly Network Connections, we’re empowering lenders to take a more strategic role in the home-selling process,” said Katharine Loveland, senior vice president and general manager of Volly.

“By eliminating manual tasks and guesswork from co-marketing, Network Connections enables them to engage earlier, deliver greater value, and build lasting, high-impact relationships with their real estate partners.”

The tool is designed to automate aspects of co-marketing efforts, including compliance and brand consistency. According to the company, the system becomes active as soon as a new listing is posted, removing the need for manual coordination between lenders and agents.

“This is the most compelling tool I’ve seen in years to support lender-Realtor collaboration,” said Dan Bailey, president of WFG Enterprise Solutions. “Volly Network Connections gives our clients a real competitive advantage by helping them show up earlier, engage more strategically, and measure the impact of their co-marketing in ways that were never possible before.”

Leaders said the platform is already in use at two national mortgage lenders and is being adopted by other banks, credit unions and independent mortgage banks.

Volly added that the system is scalable and supports the retail and wholesale lending channels, as well as mortgage brokers.