The real estate experience is changing, with transparency at the forefront

Buying or selling a home can be stressful to navigate, but a group of real estate agents is changing the way it works to try and make it more transparent for Aussie buyers and sellers. 

Real estate group Jellis Craig has been rolling out a series of changes, including updates to its for-sale signs, website and digital tools, to make the property experience simpler for those on the real estate journey.  

For sellers, one of the biggest shifts has been the introduction of Jellis Craig Live, a digital dashboard that gives vendors real-time insights into their campaign.  

Sellers can see how many people have viewed their listing online, how many groups have attended inspections, and even read agent comments about individual buyers. 

“You can be down at the café, and you can hit refresh and then see there has been 15 groups through, or only a few,” said Jellis Craig head of marketing Nichola Emmins.  

“When the agent makes the call to the vendor, they know that you already know how many people came through, and therefore they’ve got a next step.” 

That kind of visibility is designed to take the guesswork out of selling and ensure agents and sellers are on the same page from day one.  

The latest step for Jellis Craig has been a rebrand, and it’s part of a broader push to be more open and approachable. 

“We conducted consumer research and found that people rated us really highly for transparency,” Ms Emmins said.  

“It’s all about transparency and openness, we want to make sure we are known for being warm, friendly and open.”  

The changes don’t stop at the vendor experience, with buyers also seeing improvements, starting with the humble for-sale sign.  

The group has made small but impactful changes to make important information clearer and help buyers get the facts at a glance. 

It has doubled down on its use of QR codes as well, with Ms Emmins noting they received an average of at least 20 scans per board.  

Jellis Craig chief executive Andrew McCann said the real estate marketplace had changed dramatically in recent years.  

“This brand evolution reflects our commitment to stay ahead of that curve and to visually represent the calibre of our service and team,” he said.  

“We knew our brand was strong, but like any great organisation, we took the opportunity to modernise. This new identity is about evolution, not revolution, it’s thoughtful and strategic.”  

Ms Emmins said the rebrand was designed to future-proof the business in a rapidly evolving property landscape, positioning it to expand market share while maintaining its proud tradition of quality and integrity. 

“The new Jellis Craig brand is more than a logo, it’s a statement of who we are today and where we are headed,” Ms Emmins said.  

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