The Body Shop mogul lists Noosa unit for insane price

Business mogul and the visionary behind The Body Shop, Graeme Wise, is selling his Noosa unit for a whopping 16 times what he paid for it three decades ago.

Property records revealed Mr Wise’s wife Angelina Wise is the owner of the three-bedroom apartment, which has been listed for sale for $8.5m.

The couple purchased the property in 1993 for just $475,000.

Graeme Wise is the founder of The Body Shop in Australia and established the Wise Foundation.

This Little Cove unit in Noosa is on the market for $8.5m.

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It comes hot on the heels of the couple putting their Mornington Peninsula residence on the market early this year with $9.5m to $10m price hopes. They have since withdrawn the listing.

Sitting on a whopping 2524sq m block, the Portsea home has five bedrooms and was designed by prominent architect Christopher Doyle.

The Noosa property is being marketed by Tom Offermann Real Estate’s Eric Seetoo, and is on the top level of a complex of just five boutique units.

Little Cove is one of Noosa’s most exclusive enclaves.

The apartment offers three bedrooms and two bathrooms.

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“What an opportunity for an enterprising buyer or investor to secure a one-of-a-kind property opposite Little Cove Beach, which has quick access to walking trails, protected headland beaches, and the world-famous Surfing Reserve in the Noosa National Park,” he said.

“Also in walking distance is Hastings Street, with its sophisticated array of boutiques, art galleries, nationally known restaurants, beachside cafes, north-facing Noosa Main Beach, and Laguna Bay.”

Mr Wise introduced the cosmetics and skincare company The Body Shop to Australia in the 1980s, which later became the foundation of his investment organisation Adidem Group and was acquired by L’Oreal in 2015.

This Little Cove unit in Noosa is on the market for $8.5m.

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