Tech Pulse: Smart home tools for seniors; AI marketing for agents

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate.

Here’s what happened this week:

The new smart home technology that’s helping seniors age in place

With seniors now outnumbering children in many U.S. states, demand is growing for aging-in-place technology. Dr. Jing Wang, dean of Florida State University’s College of Nursing, said that while wellness-focused tools are advancing, the U.S. remains underprepared for intensive in-home care.

RE/MAX introduces AI-powered marketing for agents

RE/MAX has rolled out Marketing as a Service — an AI-powered platform built with Realforce that automates campaigns, creates listing packages and delivers real-time performance insights. Affiliates get no-cost access to flyers, digital ads, social content and tracking, with lead generation and video tools coming soon.

Rocktop’s Cade Thompson on targeting inefficiencies in mortgage lending

Fannie Mae’s latest survey shows lenders are prioritizing streamlined business processes in 2025, focusing on efficiency over pure cost-cutting. Rocktop Technologies’ Cade Thompson told HousingWire that AI-driven automation can cut errors, speed up underwriting, servicing, and quality control — all while empowering staff instead of replacing them.

Clear Capital partnership introduces automated property condition reports

Clear Capital has partnered with CAPE Analytics to launch an Automated Property Condition Report for home equity lenders. Using machine learning and geospatial imagery, the tool covers 98% of U.S. homes, streamlines inspections and helps lenders close loans faster while staying compliant.

RealReports, Doorify MLS announce AI-driven partnership

RealReports has partnered with Doorify MLS, bringing AI-driven property insights — from zoning and permits to climate risk and liens — to 14,000 agents across North Carolina’s Research Triangle. The platform’s virtual adviser analyzes disclosures, photos and documents to give subscribers a competitive edge.

Rechat launches Figma integration for real estate marketing teams

Rechat has launched a direct integration with Figma, letting brokerage marketing teams push designs straight into Rechat’s platform for instant campaigns. The update promises faster turnaround, stronger branding and agent-ready materials in minutes.