Tech Pulse: Redfin, Real Brokerage show off AI home search

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate.

Here’s what happened this week:

Redfin puts forth AI chat tool for home searches

Redfin has launched a new AI-powered “conversational home search” on its website, allowing users to find homes through natural dialogue instead of filters. Built with Sierra’s AI platform, the tool helps buyers refine preferences, explore broader areas and request more tours.

Meet HeyLeo: Real’s AI concierge that lets homebuyers talk their way to a dream home

The Real Brokerage unveiled major AI innovations at its RISE 2025 conference, introducing HeyLeo, a conversational home search concierge, and expanded voice and intelligence features for its agent assistant, Leo CoPilot. Built on Real’s reZEN platform, HeyLeo enables natural, voice-based property searches.

Columbus Realtors, Rayse partner to highlight agent value

Columbus Realtors has partnered with Rayse, an agent value platform that helps real estate professionals showcase their work and impact in real time. The partnership gives more than 9,000 members free access to Rayse, aiming to boost transparency and client understanding of the effort agents invest in each transaction.

Opteon acquires Equity Valuation Partners, expands US presence 

Opteon acquired Equity Valuation Partners (EVP) to expand its U.S. operations and enhance technology-driven property valuation services. The deal combines Opteon’s appraisal management platform with EVP’s client network and expertise, aiming to modernize appraisals through innovation while maintaining quality and compliance.

RateMyAgent, Curated Social rebrand to form Renowned

Renowned, a new real estate marketing brand, merges RateMyAgent and Curated Social into one platform to boost agents’ digital visibility and credibility. Its “Local Expert Marketing” system automates review management, content creation, and social media marketing, helping agents build trust, win listings, and strengthen their presence in local markets. 

MoxiWorks unveils AI marketing platform RISE

MoxiWorks has launched RISE, an AI-powered real estate marketing platform that prioritizes daily agent tasks, predicts client intent, and automates personalized follow-up. Designed to reduce lost business from insufficient engagement, RISE offers predictive modeling, content creation, and a shared workspace for teams, supporting retention, recruiting and improved lead management.