SERHANT. adds top agent in Florida expansion

SERHANT. has expanded its footprint to Palm Beach Island, Florida, with the addition of Gary Pohrer, a top-producing agent and longtime local resident.

Pohrer, who has closed more than $2.5 billion in career sales, brings more than two decades of experience in the luxury real estate market. That includes a record $106 million sale on South Ocean Boulevard.

He has completed more than 25 transactions exceeding $30 million and has ranked among the nation’s top two agents for five consecutive years at his previous brokerage, Douglas Elliman.

“Gary Pohrer is one of the most trusted and accomplished names in Palm Beach Island real estate, and we are proud to welcome him to SERHANT.,” said Ryan Serhant, CEO and founder of SERHANT.

“His extraordinary track record, deep-rooted knowledge of the island, and unrivaled client relationships make him the perfect force to continue our strategic expansion throughout South Florida.”

Pohrer — a Palm Beach resident for more than 20 years — is known for uncovering off-market opportunities. He frequently delivers contracts to clients’ homes and offers private neighborhood tours to help buyers understand the nuances of the island’s diverse communities.

“I’m incredibly proud of what we have built, and I’m so thankful for the leadership and colleagues who have supported me throughout my career at Douglas Elliman,” Pohrer said. “As I look ahead, I’m excited to align with a company that’s pushing the industry forward. Ryan has created a brand and platform unlike anything else in real estate — and I’m thrilled to be part of it.”

SERHANT., which launched in New York City in 2020, expanded into the Florida market in 2023 and now has offices in Miami, Jupiter, Delray Beach and Naples.

Pohrer’s addition marks the firm’s entry into Palm Beach Island, with plans underway to open its first office there.