Residents-only tower redefines luxury living on the Gold Coast

Elle on Jefferson is redefining the future of luxury coastal living in Palm Beach where thoughtful design, resident wellbeing, and authentic community are prioritised over short-term turnover and transient crowds, according to Gordon Corp sales and marketing director Lara Dimond.

Developed by project partners Tim Gordon and Bruce Mathieson, Elle on Jefferson has struck a chord with local downsizers and established owner-occupiers, with more than 80 per cent of inquiries and sales from buyers seeking a permanent coastal lifestyle.

Ms Dimond said a major point of difference and one increasingly shaping market demand was the project team’s firm commitment to a residential-only community, prohibiting holiday letting to preserve amenity, privacy, and long-term building integrity.

“There is strong demand for people wanting homes that improve their wellbeing and honour their daily rituals,” she said.

Elle on Jefferson is made up of 58 boutique residences across 11 levels with two- and three-bedroom designs.

“By removing short-stay turnover entirely, we ensure a more serene, neighbour-focused living experience, a true home by the ocean, not a revolving-door resort.”

Ms Dimond said a recent purchaser had echoed the theme saying they wouldn’t consider an apartment that allowed short-term letting.

“Privacy and community were non-negotiable for the buyer,” she said.

“They wanted a generous space without feeling like they were compromising, and walkability to the true heartbeat of Palm Beach was a must. Elle on Jefferson felt different, more intimate, more considered, and designed for people like them who want to live there every day.”

More than 80 per cent of Elle on Jefferson inquiries and sales are from buyers seeking a permanent coastal lifestyle, fuelled by market demand for a residential-only community.

Designed by Cottee Parker, Elle on Jefferson has 58 boutique residences across 11 levels. Two- and three-bedroom residences are available with the three-bedroom option starting at $3.1m.

Ms Dimond said each residence was an expression of elevated coastal living with generous master suites, premium materials, and spacious indoor-outdoor layouts oriented to maximise ocean light and outlooks.

“A comprehensive wellness experience distinguishes Elle on Jefferson from the market, including a 15m lap pool framed by lush coastal landscaping, hot and cold plunge pools for recovery and rejuvenation, sauna and steam rooms designed for daily wellbeing and state-of-the-art gym supporting strength, mobility and longevity,” she said.

“Elle on Jefferson delivers a lock-and-leave lifestyle without relinquishing scale or serenity.

Construction is under way at Elle on Jefferson with completion expected in late 2027.

“Residents can walk to the beach, chemist, supermarket, GP, cafes and dining, all within a few minutes. The building stands metres from the sand, neighbouring the vibrant Pavilions Palm Beach precinct placing owners at the centre of one of Australia’s most desirable coastal communities as it enters a new era of prestige living.”

With demolition complete and construction under way, completion is expected in late 2027.

The Gordon–Mathieson partnership continues to accelerate a significant pipeline, following the recent topping-out of the $400m Mantaray Marina and Residences at Main Beach to reinforce the team’s capability in delivering ultra-luxury coastal assets.

Gordon Corp is a diversified property and investment group based on the Gold Coast backed by more than 30 years of industry experience.

ELLE ON JEFFERSON

Developer: Gordon Corp

Address: 62-64 Jefferson Lane, Palm Beach

Features: 58 boutique residences across 11 Levels with two- and three-bedroom designs

and the three-bedroom option starting at $3.1m. Amenities include a 15m lap pool, hot

and cold plunge pools, sauna and steam rooms and gymnasium.

Contact: Lara Dimond, 0421 792 501

More info:elleonjefferson.com.au

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