Realtor.com launches AI-powered home search tool

Realtor.com is upping its artificial intelligence game. The listing portal is launching its own AI-powered home search tool, according to an announcement on Thursday. 

Realtor.com said the new search experience was designed to empower consumers to find homes the way they actually talk and type. 

According to Realtor.com, consumers can now type what they are thinking about into the search tool and instantly receive listings that fit their lifestyle, preferences, budget or personality. The company says that the tool uses AI to analyze and interpret listing details, matching properties with what users are asking for in their prompts. Users can narrow listings by mixing their written searches with the site’s search filters. Currently, users can filter over 300 search terms and tags, a number the company says will be infinite in the future. 

“At Realtor.com, we know how overwhelming finding the perfect home can be and ‘search it, how you say it’ AI-powered search is one of many new features we will launch to make it less overwhelming,” Mickey Neuberger, Realtor.com’s chief consumer and marketing officer, said in a statement. “This new feature fundamentally changes how you search. You no longer need to click through endless listing photos to find a home with high ceilings or hardwood floors or a fenced in yard. Instead, just type it in how you would say it and results are provided instantly.”

Additionally, Realtor.com notes that the AI tool gets better the more a consumer uses it, as it learns from searches, enabling it to provide users with more personalized search results over time. 

While the tool can certainly help consumers in their home search process, Realtor.com notes it can also assist agents by enabling them to find properties that better suit their clients needs and wants in a more timely manner.