Ouwens Casserly’s dramatic rebrand signals new era for SA property firm

It’s been at the forefront of service and performance in SA’s real estate sector for more than a decade and now, to signify a bold path into the future, it has had a rebranding.

Ouwens Casserly Real Estate, one of the state’s most awarded and recognisable property brands – due in part to its vivid orange colouring – is now known as just OC.

The rebranding’s mission is clear, it’s founders say – to cement OC’s position as an aspirational market leader for buyers, sellers, landlords, renters, and agents.

OC co-founders Alex Ouwens and Nathan Casserly. Supplied

The orange stays in the new logo, but has been given a sophisticated update. Supplied

Founded in 2014 following co-founders Alex Ouwens and Nathan Casserly establishment of one of Harcourts’ most successful agencies, Harcourts Ouwens Casserly, Ouwens Casserly Real Estate has grown to a team of more than 170.

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It’s a fair achievement considering it started with just three.

In that time, the company has become renowned for its guidance, expertise, and award-winning service.

Now, as OC, Mr Ouwens says, the company steps into the future with a renewed vigour, the revitalised brand ready to face the future while still delivering what it has become known for – high-performing agents and superior customer service.

“Putting people first has always shaped who we are,” Mr Ouwens says.

Mr Ouwens with some of the new marketing material. Supplied

One of the new open inspection boards going out. Supplied

“From clients and team members to the communities around us, our focus is on supporting others through life’s important moments with genuine care and unwavering integrity.

“This rebrand is about more than aesthetics, it’s a reflection of our belief in the power of people, progress, and purpose.”

While the Ouwens Casserly might be gone from the name, its founders are still on the scene, as is the brand’s iconic orange, albeit in a more subtle, contemporary hue.

Mr Casserly says the name change gives the brand the scope to grow beyond its founders, with its collaborative team having greater ownership of the company’s success and allowing their individuality to shine.

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“We’ve always been willing to challenge the way things are done,” Mr Casserly said.

“Not for the sake of being different, but to find better ways to grow, lead and deliver something meaningful for the people who trust us

Some of the new marketing material. Supplied

A contemporary colour palette has given their advertising collateral a fresh look. Supplied

CEO John Thompson said the rebranding gave the company the opportunity to build on its current momentum.

“We’ll use it to sharpen our market presence, open doors to new opportunities, and deliver even greater value to the people we serve,” he said.

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