No. 1 eXp mega team Pemberton Homes branches out on its own

When much of the real estate industry is consolidating, Parker Pemberton, who runs the No. 1 team globally at eXp Realty, has decided it is time to strike out on his own. 

“I think that the marketplace needs strong local leadership and with the consolidation going on right now, it is getting very corporate out there for a lot of these brokerages, so we want to be a strong local brokerage that can stand up to that and offer agents another choice,” Pemberton said.

The Pemberton Homes Team has been with eXp Realty since 2018. In those seven years, Pemberton said his team has grown 110% year over year, and now encompasses roughly 200 agents and seven offices, all of which are making the move to the newly launched PembertonRE.

Pemberton said he is grateful for his time at eXp, noting that it was the Glenn Sanford-founded firm that enabled his team to grow at the rate it did. 

In addition to a real estate brokerage, Pemberton also owns and runs independent title, mortgage, insurance and real estate investing firms. By becoming an independent brokerage, these services companies will be able to more seamlessly serve Pemberton’s consumers, he said.

“When I joined my first brokerage I realized they gave me a handbook and a cubicle and said good luck. I quickly found out the brokerage wasn’t going to supply you with things like lead generation, personalized coaching from someone who’s actually done the thing you’re trying to do, access to internal transaction coordinators, listing coordinators, marketing support, videography, etc.,” Pemberton said. “I had to go outside the brokerage to hire coaching, marketing consultants, independent transaction coordination companies, staging, design, all the services.”

Through this experience, Pemberton said that when it came time to build his own team, his goal was to create a model where everything an agent could possibly need to run their business was available to them in-house. 

“We currently offer all of our service to agents a la carte style. We have our own videographers and a full marketing department, and we do branding shoots for agents, as well as coaching and training and of course lead generation,” Pemberton said. “It is a team model, but we have scaled it into a brokerage and now we want to introduce that to the marketplace.”

While Pemberton is excited to launch his brokerage, he is taking some tips from eXp, including its revenue share program. 

“I think if any brokerage doesn’t have a revenue share model internally moving forward, they are way behind,” he said. 

In 2024, Pemberton’s team closed 1,223 transaction sides with a total sales volume of $455.54 million, making it the No. 2 mega team in Minnesota according to the 2025 RealTrends Verified Rankings. According to Pemberton, in 2025, his team is expected to close over 2,000 transaction sides, exceeding $800 million in sales volume. Additionally, his team is the No. 1 team worldwide at eXp by transaction count and the No. 1 for volume.