New norm: $3m entry for Brisbane’s prestige market

Low stock combined with a buyer appetite for luxury property is creating a solid market for spring.

Brisbane’s prestige real estate market continues to boom with $3m the new entry-level for luxury homes.

Exclusive data from Place Advisory comparing $3m plus property sales in Brisbane between 2021 and 2025 reveals the sales volume has surged a huge 94 per cent from 136 sales in the first half of 2021 to 263 in 2025.

The data shows this year there were 160 sales between $3-4m (up 105%), 48 sales between $4-5m (up 60%), and 55 sales more than $5m (up 96%).

Aerial view of Brisbane city in Australia

69 Barton Road, Hawthorne sold for $3.525m.

“I’m finding anything between $3-6m pricing is attracting families who are looking for legacy homes that they will stay in for the next 10 to 15 years and raise their children there,” said Carla Hadden, lead agent at Place Bulimba.

“They’re not buying to trade up again, they want to be close to good schools and stay for 10 years.”

Among Brisbane’s mega sales this year was a mansion at 98 Virginia Ave, Hawthorne that sold for $20m.

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43 Birkalla Street, Bulimba sold for $5.05m.

47 Riverview Terrace, Hamilton sold for $3.55m.

Ms Hadden said low stock combined with a buyer appetite for luxury property created a solid market for spring.

“It’s really just trying to get the stock to fulfil these people, we have lists of buyers and we need the stock,” she said.

“I think now that we’ve had a few rate drops, September will really start to pick up.”

Ray White data showed a similar story with the “most dramatic shifts” in the country’s luxury market in southeast Queensland.

Ray White senior data analyst Atom Go Tian.

97 Stuartholme Road, Bardon sold for $3.91m.

The 2025 Ray White Luxury Report stated “southeast Queensland has become the clear success story in Australia’s high-end property market”.

“Brisbane has seen luxury thresholds jump from under $1m to over $2m,” said Atom Go Tian, Ray White senior data analyst.

This apartment at 54 MacKenzie Street, Kangaroo Point sold for $3.2m.

Mr Tian said buyers were coming from a wide range of industries.

“Expensive homes are changing hands in new ways,” Mr Tian said.

“Today’s ultra-luxury property buyers are primarily self-made business owners, especially those who built digital and tech companies, rather than corporate executives who once dominated this market.

“The wealth behind these purchases now comes from a much wider range of industries, with online businesses and technology ventures leading the way.”

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