MLS Now to add Rayse client transparency platform

Ohio-based MLS Now will offer the Rayse client experience platform at no cost to its subscribers beginning Aug. 12, the organization announced.

The service will be available through the MLS Now dashboard. MLS Now serves more than 13,500 real estate professionals in 36 Ohio counties.

Rayse — which integrates into agents’ existing workflow — allows clients to see real-time updates on the work their real estate agent is performing.

It provides a shared view of tasks, progress and milestones in a transaction.

“Our mission at MLS Now has always been to equip our subscribers with the best tools in the industry,” said Garry Marsoubian, CEO of MLS Now. “Rayse helps us deliver on that promise — giving agents a way to prove their value, increase client trust, and drive repeat and referral business through unmatched transparency.”

According to the company, client expectations for transparency are high.

Citing industry research, MLS Now said 46% of buyers and 51% of sellers believe their agent spends fewer than 20 hours on a transaction, though the actual average is 80 to 100 hours.

It also said 96% of clients want real-time visibility into their agent’s work, and 89% would pay more for that access.

“This partnership is about strengthening the agent-client relationship,” said James Dwiggins, co-CEO of Rayse. “By making agents’ hard work visible to their clients, Rayse helps restore trust, improve communication, and increase the professionalism that today’s buyers and sellers expect.”

In addition to new work with MLS Now, Rayse has announced multiple other recent partnerships.