Michael Maher to lead referral training for KW MAPS

Keller Williams has a new training program for KW-affiliated agents looking to up their game this summer.

On Thursday, the firm announced that it is welcoming Michael Maher to the KW MAPS coaching team. Maher will lead a referral training program at KW MAPS.

“At the core of every great business are great relationships,” Gary Keller, the co-founder and executive chairman of Keller Williams, said in a statement. “We’re excited to bring Michael’s approach to KW because when you master referrals, you master longevity in this business.”

Maher is the creator of the “Referral Mastery System” and works with agents to grow their business through “permission-based marketing referral strategies rooted in generosity and appreciation.”

He is also the best-selling author of “7L: The Seven Levels of Communication” and the co-author of “The Miracle Morning for Real Estate Agents.”

Starting this summer, Maher’s program will be offered to Keller Williams-affiliated agents and leaders through a new KW MAPS Coaching Fast Track offering.

“Generating referrals has been my passion my entire professional life,” Maher said in a statement. “I am here to help KW affiliated agents become more referrable and to help them get more referrals.”  

Maher is hosting an introductory webinar to his program on May 21. His course, Event Mastery — which KW describes as an accelerated lead generation group training program that turns an agent’s sphere into referral sources — is set to launch on June 3.

“Michael is a master of referral-based business, and his addition to KW MAPS represents a powerful opportunity for KW-affiliated agents,” Cody Gibson, the vice president of KW MAPS Coaching, said in a statement.