Inside the Versace-themed Pyrmont apartment attracting international interest

A Sydney home has hit the market entirely decked out in Versace, with its unique offering attracting attention from buyers all over the world.

Located at 41/56A Pirrama Road, Pyrmont the harbourfront apartment is selling via agent Fan Li of Ray White Everest Group on behalf of the vendors who purchased the residence 10 years ago, already designed with the iconic Italian luxury label.

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“The original owners input the Versace design in the very beginning when it was built in 2008,” Mr Li said.

“It cost about $4 million to complete the Versace design, with all real Versace including the carpets and the fireplace.

“Even the intercom is Versace.”

The apartment’s distinctive glamorous and opulent interiors include lashings of 24k gold from the bathrooms to the door handles.

The listing has garnered interest far and wide as Mr Li said he has had enquiry from buyers outside of Sydney, including multiple continents.

“I have some enquiry from America from buyers who want these Sydney views,” he said.

“We also have another enquiry from Europe.”

According to Mr Li, the residence might suit those who own a yacht as it has its own marina berth.

“I think it would suit a downsizer as its single storey, and also professional business people given its close proximity to the city,” he said.

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While its design is certainly unique, this was not the drawcard for all of those interested.

“Some people don’t like Versace,” he said.

“But they are attracted to the views, the location and the marina berth.

“They can always change the design.”

Mr Li couldn’t provide a price guide for the apartment, however, he said a comparable sale would be that of the apartment upstairs with the unit at number 45 selling for $23m in 2024.

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