Inside the inner-city luxury building with penthouses for sale at $13m

One of Brisbane’s tightest-held neighbourhoods is receiving nine new luxury homes, in a development where units can cost up to a whopping $13 million.

Joe Adsett Architects has announced its New Farm project ‘Arcilla’ has received development approval, with an estimated completion in early 2027.

The five-storey building was designed and will be constructed in-house, sitting on 842 sqm of land at 28 Maxwell St.

‘Arcilla’ is a collection of nine boutique units in New Farm by Joe Adsett Architects, with units ranging from $5.35 million to $13m.

The three-bedroom, three-bathroom units see prices begin at $5.35m, rounding out to $13m for the penthouse suites on the top floor.

Developer Joe Adsett told the Courier Mail the design of the building drew from Spanish mission architecture, with ‘arcilla’ being the Spanish word for ‘clay’.

“As an architect, it’s important to design buildings that belong to their place and environment,” he said.

“The building adjoining, [Neville Court], is a heritage building, albeit the scale is different … there’s a lot of inspiration from the local architectural theme, albeit in a contemporary interpretation.”

The project has been designed in a Spanish mission style: paying homage to the neighbouring heritage building, Neville Court.

Each residence will include a series of high-end features such as ensuite bathrooms, a wine display and fireplace.

The building will also feature a private wellness retreat, including hot and cold plunge pools, a private gym and sauna, framed by greenery for the homeowners in the shared building.

Sales have taken effect with the project’s development approval, with three expressions of interest already accepted within the first week.

Arcilla is marketed towards high-income owners looking for prestige property in an inner-city cul-de-sac, with three expressions of interest having been accepted in the first week of sales.

Maxwell St is in proximity to the James St Precinct, New Farm Park and the Brisbane River. Mr Adsett said he felt the inner-city neighbourhood’s growing demand meant Arcilla would attract high-income owners looking to move into the area.

“Maxwell St is like a cul-de-sac street,” he said. “It’s very rare to have such a quiet street in the middle of the city, with those views. To me it’s one of the best streets in Brisbane, and the interest in the project so far has represented that as well.”

Building is expected to begin next year, with construction to be completed by early 2027.

Development for Arcilla began around 4 years ago, but was held up for three years due to a court dispute with several New Farm residents.

Demolition has already begun on-site, with building expected to begin in early 2026.

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