Eight startups selected for NAR’s REACH tech program

Second Century Ventures, the investment arm of the National Association of Realtors (NAR) has announced the eight startups selected for its 2025 REACH technology accelerator program.

The annual initiative — which aims to advance innovation in the real estate sector — focuses on scaling companies that provide digital solutions for the residential and commercial real estate markets.

REACH program, launched more than a decade ago, provides select companies with access to education, mentorship, networking opportunities and exposure across the global real estate market.

Since its inception, the program has supported more than 300 companies, with expansion into commercial real estate and six global markets since 2019.

“REACH serves as a strategic lens into where innovation is heading and how emerging technologies will shape the broader real estate landscape,” said Mark Birschbach, NAR’s executive vice president of strategic business innovation and technology.

“Our work with these companies reflects a long-term commitment to fostering ideas that influence markets and unlock new possibilities.”

The eight companies accepted into the 2025 REACH program include:

• Foyer, a financial technology firm offering tools to help consumers save to buy a home, including a “401(k) for homeownership” concept and personalized guidance
• Guest House, a platform that automates home preparation services such as staging, cleaning, photography and moving to help real estate professionals bring listings to market faster
• Infinityy, a system to create AI-driven, 24/7 interactive property and neighborhood experiences at the city scale to help engage and qualify prospective buyers
• NEO, a multilingual sales and marketing platform for new construction, designed in partnership with real estate associations and MLSs
• Pitch59, a digital tool allowing real estate professionals to use video PitchCards for networking, introductions and referrals
• Pixlmob, a curated platform that connects agents with verified photographers, editors and AI tools for high-quality visual content
• Tether RE, a safety platform offering real-time monitoring, SOS alerts and background checks to protect agents throughout the transaction process
• QwikFix, a service that converts home inspection reports into repair quotes, with jobs fulfilled by licensed contractors

“Industries evolve by innovating. The eight companies selected for the 2025 REACH program have the potential to drive meaningful change across real estate now and well into the future,” said Ashley Stinton, managing partner of NAR REACH.

“With a range of solutions that drive efficiency, streamline business operations and enhance the consumer experience, these technologies are empowering real estate professionals to operate thriving businesses and better serve their clients.”