Earnnest, CRMLS enter strategic partnership

Digital earnest money solutions company Earnnest is the latest tool available to California Regional MLS (CRMLS) subscribers via the MLS’s REcore dashboard. The firms announced their strategic partnership late last month.

Beginning in June, CRMLS subscribers will have access to Earnnest at no cost, as it will be a core product within the REcore dashboard.

“We’re thrilled to join forces with CRMLS, an organization that shares our commitment to innovation and security in real estate,” Russell Smith, the president and chief operating officer of Earnnest, said in a statement.

“By embedding Earnnest directly into the MLS dashboard, we’re making it easier than ever for agents to request and manage earnest money digitally, thereby saving time, reducing risk, and elevating the client experience.”

With Earnnest’s platform, agents can initiate and track earnest money payments with bank-level encryption and compliance. 

“At CRMLS, we are always seeking new ways to empower our users and offer them unrivaled value with tools to deliver faster, safer, and more modern real estate transactions,” Art Carter, the CEO of CRMLS, said in a statement. “Offering Earnnest as a core product aligns perfectly with that mission.”