Doorify MLS joins Broker Public Portal as strategic investor

Broker Public Portal (BPP) — the industry-led home search initiative backed by real estate brokerages and MLSs — announced that Doorify MLS has joined as its newest strategic investor.

Based in Cary, North Carolina, Doorify MLS serves nearly 15,000 real estate professionals across 16 counties in the Research Triangle — including Raleigh, Durham and Chapel Hill. It ranks among the 40 largest MLSs in the nation.

“Our investment in Broker Public Portal is a clear signal of Doorify MLS’s commitment to technology sovereignty in real estate,” said Matt Fowler, CEO of Doorify MLS. “By taking ownership in this broker- and MLS-controlled platform, we’re ensuring our industry retains vital control over its technology infrastructure and data.

“Our core mission is to provide consumers with the most comprehensive MLS search experience, directly connecting them with the local experts — their agents and brokers.

The Broker Public Portal is currently expanding its network of contributors and supporters as it prepares for a public relaunch.

“As BPP accelerates product development and prepares for our public relaunch, adding progressive, data-driven partners like Doorify MLS is essential,” said Dan Troup, CEO of Broker Public Portal.

“Doorify’s leadership in consumer-friendly branding and its commitment to data integrity align perfectly with BPP’s mission of delivering both national and local MLS property-search, powered by the people who list and sell homes, not advertisements.”

With the addition of Doorify, BPP’s group of strategic investors now includes 44 brokerages and 48 MLSs, collectively representing more than 1 million agents.