Columbus Realtors, Rayse partner to highlight agent value

Columbus Realtors has partnered with Rayse — an agent value platform designed to help real estate professionals show their work and impact in real time.

The collaboration gives the association’s 9,000-plus members complimentary access to Rayse through their member portal.

“Our members work hard to deliver exceptional service, and this partnership helps ensure that effort is visible,” said Buffie Patterson, president of Columbus Realtors. “We are continuously committed to providing tools that highlight agent value and ultimately change the way clients think of agents for the better.”

Leaders said the partnership aims to address a gap in client perception and agent visibility.

According to industry data cited by the organizations, 46% of clients believe agents spend fewer than 15 hours on a transaction — while the actual average is closer to 80 to 100 hours.

At the same time, 96% of buyers and sellers say they want real-time insight into their agent’s work.

“Columbus Realtors have long been known for innovation and professionalism,” said Christian Dwiggins, co-CEO of Rayse. “By launching Rayse as a member benefit, the Association is helping agents show their true worth — one transparent client experience at a time.”

Through the new initiative, Columbus Realtors and Rayse will offer onboarding, training and launch support to help members integrate the tool into their business.