Closing the gap: How Rocket Close has streamlined its platform experience

Rocket Close and Rocket Pro have taken a major step forward by integrating the two platforms into a single, more efficient platform, designed to simplify the closing process and enhance the broker experience. Under the leadership of Matt Brown — Rocket’s Executive Vice President, Sales and Revenue Strategy, with a background in tech, finance, and business growth — the company is focused on simplifying the closing process while empowering brokers with smarter, more connected tools. This strategic evolution isn’t just about combining systems; it’s about delivering a faster, cleaner, and more intuitive experience from start to finish, setting a new standard for the future of digital closings.

HousingWire: Rocket Close has recently undergone a bit of a change. How would you describe the journey that led from Amrock to Rocket Close, and what prompted the decision to make this change?

Matt Brown: It’s been a deliberate and strategic journey. We didn’t just wake up one day and decide to change the name. After carefully examining our existing systems and processes, we realized we had already built an end-to-end experience that wasn’t fully reflected in our previous branding. We listened intently to our partners and recognized that brokers were being asked to navigate too many disconnected systems and vendors.

By becoming Rocket Close, we’re making our comprehensive, integrated approach crystal clear. Now, everything is aligned under one brand, one vision, and one platform. It helps brokers move faster, serve their clients better, and feel more confident throughout the process. So yes, the name changed—but really, it’s the experience that leveled up. We’re clearer, more connected, and better positioned to help brokers win. Title and closing need to stop being an afterthought, because we’re offering a true, market-differentiating asset.

HW: The integration of Rocket Close with Rocket Pro is geared towards simplifying the loan process for broker partners and their clients. Can you share how this approach makes things more efficient and what specific pain points this solves for brokers?

MB: One of the biggest challenges brokers face is the need for more time. Everything is on a deadline, and when a title partner isn’t in sync with the rest of the process, that creates stress, delays, and confusion. We built Rocket Close to be the exact opposite of that.

Because we’re fully integrated with Rocket Pro, brokers can order a title with one click. No logging into another system. No re-entering information. Everything just flows. That saves time, removes guesswork, and gives brokers more control over the process.

We also provide real-time updates, so brokers aren’t left wondering what’s happening or when they’ll receive the next status update. It takes away that feeling of chasing down information and replaces it with confidence. And that matters, not just for closing deals, but for how brokers represent their clients.

We’ve also revolutionized the Closing Disclosure process. Traditionally, finalizing a Closing Disclosure could take hours or even days, involving multiple back-and-forth communications. With our integrated Rocket Close and Rocket Pro platform, we’ve automated over 90% of the CD collaboration*. Brokers can now see real-time updates, make instant adjustments, and finalize documents with unprecedented speed and accuracy. This means less time spent on paperwork and more time focusing on what matters most – serving clients and closing deals.

*Stated percentage is based on internal reporting

HW: Your eClosing process has racked up thousands of five-star reviews on Trustpilot. What elements of the Rocket Close experience are leading to this feedback, and how do you see this shaping the future of closings in the mortgage industry?

MB: The feedback we get is one of the best parts of the job. What people love about our eClosing experience is how smooth and stress-free it feels. Most clients don’t expect the closing to be the easy part. But when you can wrap things up in as little as 20 minutes, from your living room, on your schedule—it changes the game.

But it’s not just about convenience. It’s about trust. We prioritize eClosing for our broker partners because we know it helps them deliver an exceptional experience. While we do work with other lenders, availability outside of Rocket Pro is limited to ensure our partners remain the priority. 

Our shared goal is accomplished in spades. Our mutual clients walk away thinking, “Wow, that was fast, professional, and actually kind of enjoyable.” And that sticks. It really helps brokers stand out and build stronger relationships because their decision to work with us made the difference.

We see eClosing as the future because it’s where digital meets personal. It’s efficient, but it still feels human. That’s the sweet spot we’re aiming for across the board*.

*eClose availability is based on loan type as well as state and county eligibility.

HW: Looking ahead, Rocket Close is set to roll out new correspondent features in collaboration with Rocket Pro later this year. What opportunities do these updates create for brokers, and how will they impact the overall mortgage process?

MB: This is something we’re actively working on and genuinely excited about. Correspondent lending is a complex space, and brokers working in this area need tools that provide flexibility without compromising visibility. That’s exactly what these updates will do.

By integrating more correspondent capabilities into the Rocket Pro portal, we’re working on providing brokers with a single platform to manage everything. They’ll be able to move deals through more quickly, stay more organized, and reduce the back-and-forth that often slows things down. More importantly, they’ll have the tools they need to customize their process based on how they run their business.

It’s about giving brokers more control while still backing them with the scale and reliability of Rocket Close. That combination creates a huge opportunity for growth.

HW: As you think about the future of Rocket Close and the broader mortgage ecosystem over the next five years, what key developments or innovations do you think will further enhance the broker and client experience?

MB: I think we’re going to see a real shift toward experiences that are not just faster, but smarter. Right now, speed matters. However, brokers want the ability to make better decisions more quickly. That means providing them with more data, greater transparency, and tools that help them identify issues before they become problems.

We’re investing in tech that can do just that. For example, imagine a broker being notified before a file encounters a delay, or seeing all the title progress in one view alongside their loan. That kind of visibility changes how they work. It saves time, sure—but more importantly, it builds trust and gives them peace of mind.

At the same time, I think we’ll continue to raise the bar on what “digital” really means. It must feel seamless and personal. Whether that’s through eClosings, smarter communication tools, or integrated platforms like Rocket Pro, the future will reward partners who make the process feel less like work and more like progress.

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