CertifID rolls out autonomous mortgage payoff ordering solution

Wire fraud prevention firm CertifID is looking to further prevent fraud by streamlining the mortgage payoff ordering process. The firm announced that it is rolling out a mortgage payoff ordering solution on Tuesday. 

The solution enables title professionals to order mortgage payoffs with just one click. The solution is fully autonomous and enables title professionals to order mortgage payoffs right in the CertifID platform. A centralized dashboard tracks the progress of the mortgage payout in real-time and CertifID says the solution is able to complete mortgage payoff orders in hours and helps eliminate lender delays. 

CertifID CEO Tyler Adams said this product rollout is part of his firm’s mission to eliminate fraud risks and streamline the closing processes for both title professionals and consumers. 

“Ordering a payoff is an incredibly cumbersome process. If you ask any title professional it is almost always one of their least favorite parts of their job — they have to call or email or in some cases fax the lender and coordinate sending the funds,” Adams said. 

The payoff ordering solution will work in conjunction with CertifID’s PayoffProtect product, which launched in 2023 and is designed to help companies prevent mortgage payoff fraud. While Adams said this product has been very successful and well received, he describes it as a last line of defense. 

“The team still has to order the payoff and then they bring the details to us to verify,” Adams said. “We always wanted to build a solution that did the whole process for you, but it was really hard.” 

These challenges led CertifID to work with Painless Payoffs and its co-founders Jeff Winkle, Neall Seth and Zach Hoopes. 

“Running a title company, I saw firsthand how much time and frustration went into ordering Payoffs,” Hoopes said. “When no one solved it, we created Painless Payoffs to eliminate that pain point and give title companies back their time.”

Adams said CertifID is solidifying this relationship by acquiring Painless Payoffs and welcoming Winkle and Seth to the company to co-lead AI and automation enhancements at CertifID. Zach Hoopes, who is the CEO of National Settlement Services, is joining CertifID as an advisor. 

“CertifID is one of the most trusted names in the industry, and we couldn’t imagine a better

partner to bring our technology to market,” Winkle said. “Title companies already rely on CertifID for protection and now, with Painless Payoffs [payoff ordering] integrated, they get both speed and security in a single workflow, delivering even greater value to their customers. This partnership shows how AI can be harnessed for good in preventing fraud at scale, safeguarding the closing process, and delivering exactly the kind of positive impact people hope to see from this technology.”

CertifID began beta testing the product back in March and so far, Adams said the feedback has been positive. 

“Payoff Ordering has significantly improved our workflow. It streamlines processes, centralizes information in a single dashboard, and reduces the need for time-consuming phone calls, allowing our team to focus on higher-value tasks,” Whit Wood, of Campbell & Brannon, an Acrisure partner, said in a statement. 

Payoff ordering is now available to title professionals utilizing the CertifID platform. 
In mid-July, CertifID announced the closing of its Series C funding round, which saw it collect $47.5 million in funding.