Century 21 merger creates tri-state service net

Ohio-based Century 21 Excellence Realty — a regional brokerage with offices in Columbus, Cleveland and Akron — has merged with Realty Exchange, which operates four offices serving communities across Ohio, West Virginia and Kentucky.

The combined firm will operate under the Century 21 Excellence Realty name, adding to its existing presence in Ohio and extending its footprint along the tri-state border.

Realty Exchange was founded in 2013 by Shane Radcliff, who will continue to serve as a manager and lead the integration of Century 21 tools and systems for agents.

The firm has offices in Ashland and Grayson, Kentucky; Huntington, West Virginia; and Proctorville, Ohio — serving an area centered around Marshall University in Huntington.

Century 21 Excellence Realty was founded in 2005 by Tony DeAnna in the Cleveland-Akron region and later expanded to Columbus. The brokerage now includes seven offices and about 200 agents.

With the merger, the combined company totals 11 offices and approximately 275 independent agents across three states.

“Our merger with Realty Exchange makes so much sense because Shane and I operate in very similar ways,” said DeAnna said. “Our shared philosophies of putting agents and clients at the forefront of everything we do provides a rock solid foundation for working collaboratively to combine our strengths, expand our market presence, and provide agents with a new level of support to help them serve their clients in meaningful ways.”

Radcliff said the merger will provide additional tools and resources for agents under the Century 21 brand.

“Our agents are going to love the additional support from the Century 21 brand as well as their powerful tools, technology and marketing resources,” he said. “Having access to cutting-edge systems, world-class training and powerful networking opportunities will elevate the service they can provide to their clients. Joining forces with Century 21 Excellence Realty puts us in a great position to assist agents in taking their business to the next level.”

The combined brokerage will continue to operate locally in each community while leveraging Century 21’s national network and technology systems to enhance service delivery and market reach, leaders added.