Century 21 expands in Utah, adding Edge Real Estate

Century 21 Real Estate has announced the affiliation of Edge Real Estate, a Kaysville, Utah-based brokerage founded by Tiffany Kennard.

The move expands the footprint of the Century 21 brand along Utah’s Wasatch Range and marks the rebranding of the firm as Century 21 Edges.

Founded two years ago, Edge Real Estate is led by Tiffany Kennard and her son, Taylor Kennard. Tiffany entered the real estate industry in 2014, initially working alongside her husband, a general contractor, before transitioning to full-time real estate sales. Taylor joined the business after working as a financial adviser.

“Our vision is to build a strong, statewide business that fosters collaboration, innovation, and excellence in every market we serve,” Tiffany Kennard said. “The support and credibility that come with being part of a brand as well-established and internationally recognized as the Century 21 brand provides significant value and confidence to every member of our firm.

“We fully believe that the brand will help us deliver elevated marketing, broader exposure, and a higher level of service that sets us — and our clients — apart in an incredibly competitive market.”

The firm includes several independent sales professionals located throughout Utah — allowing it to serve clients in multiple regions across the state.

Under the Century 21 affiliation, the brokerage will have access to the brand’s technology, marketing, lead generation tools and agent training resources. The Kennards also plan to focus on recruiting new talent using these tools.

“We are deeply committed to supporting our community through our work in real estate and through our charitable involvement,” Taylor Kennard said. “Whether we’re working around the clock to help someone transform their dream home — or we’re donating time and money to the development of our local youth programs — we’re always at our happiest when we’re doing good for others.”

The brokerage’s Kaysville headquarters is located roughly 30 minutes north of Salt Lake City. The city sits in the heart of the Wasatch Front, offering a mix of rural and suburban living with proximity to outdoor recreation and urban amenities.

“Utah continues to be one of the most attractive destinations in the country for families, young professionals, and businesses alike,” said Mike Miedler, president and CEO of Century 21 Real Estate. “As the popularity of the state continues to grow, it becomes increasingly important for the Century 21 brand to be represented by local leaders known for both exceptional client service and deep, interpersonal knowledge of Utah’s culture.

“We’re incredibly lucky to welcome aboard the Kennards and their independent agents — and we hope to help position them for even greater success across the state.”