Century 21 expands Colorado footprint

A long-standing central Colorado real estate firm has joined the Century 21 network, bringing more than five decades of local knowledge.

First Colorado Land Office, Inc. — established in 1973 and now led by fifth-generation Salida, Colo., native Jeffrey Post — is now doing business as Century 21 Community First.

The move, Post said, is aimed at expanding the firm’s resources without compromising its community ties.

“The decision to join the Century 21 brand stems from a desire to provide more for our real estate professionals and our clients,” Post said. “We’re focused on growing in a way that’s thoughtful and aligned with our values…It’s an affiliation that will help us grow while staying true to who we are.”

Post has led the firm since 2005 and operates three offices — two in Salida and one in Buena Vista, Colo.

After graduating from the University of Wyoming and returning home, Post launched a fencing business that introduced him to land use and property management in Colorado.

That hands-on experience led him to real estate, where he built a career marked by local leadership roles and awards, including Chaffee County Realtor of the Year.

“We’ve helped generations of families buy and sell property here, always with a personal touch, a deep understanding of the area, and a smile on our faces,” Post said. “It’s not just our experience that sets us apart, but our roots.”

Mike Medler — president and CEO of Century 21 Real Estate — said leadership from a long-time community resident played a large role in making the move.

“Jeff gets this business, and more importantly, he gets the people behind this business,” he said. “We look forward to helping him bring his company into the future and we hope that one day the Century 21 brand will also become a staple of Salida, just like the Post family already is.”

Century 21 has also announced recent mergers and affiliations in Nevada and Louisiana.