Brisbane’s Gucci mansion sold in a big weekend for the prestige market

29 Laidlaw Pde, East Brisbane

Brisbane’s ‘Gucci mansion’ has sold for a new suburb record after the owners snapped up a luxe waterfront home on the Sunshine Coast for $16.95 million earlier this year.

Mark Seery of MDS Accounting & Financial Services and his wife, Lisette, bought 29 Laidlaw Parade in East Brisbane for $12.55 million in May 2022, setting the suburb recor dback then.

29 Laidlaw Pde, East Brisbane

While the latest sale has not been disclosed, it is understood to have sold for north of $13.1 million on November 1.

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29 Laidlaw Pde, East Brisbane

The couple listed the striking residence, dubbed the Gucci mansion, after purchasing 78 Noosa Parade at Noosa Heads in July.

The tri-level East Brisbane residence was marketed by Ray White New Farm agents Matt Lancashire and Will Blewitt, and was described as a “modern palazzo”.

29 Laidlaw Pde, East Brisbane

“Masterfully designed by the renowned Greg Natale and constructed by CHS Building, the predominantly dark palette is dramatic, curated, and imbued with rich layers and refined textures,” the listing said.

“Sculpted curves, traversing arcs, and marble motifs exude modern indulgence, while stucco walls, designer wallpapers, and luminous brass elevate the enduring elegance.”

29 Laidlaw Pde, East Brisbane

North-facing with 15m of absolute river frontage, the 920sq m residence sits on a 597sq m block and has five bedrooms, 6.5 bathrooms, a study, a master suite with a fireplace retreat, dressing room and ensuite, a library/piano room, poolside living spaces, a theatre and a wellness centre with a gym, sauna, steam room and a marble bathtub for cold plunges.

It was one of several big sales over the weekend for Lancashire and Ray White auctioneer Haesley Cush, who called auctions for a number of high-end properties on Saturday at The Calile Hotel.

Three properties alone sold for a combined $24,225,000 — 247 Kent St at New Farm ($7.625 million), 157 Adelaide St in Clayfield (not disclosed) and 25 Villiers Street in New Farm (sold prior).

247 Kent St Teneriffe

But the top sale of the day was 26 Elystan Road in New Farm, which sold under the hammer for an eyewatering and record-breaking residential auction record of $18.5 million.

The 26 Elystan Road property, which was designed by Tim Stewart Architects, attracted 10 bidders.

26 Elystan Rd, New Farm

While the sale price of $18.5 million does not eclipse the all-time New Farm record of $20.5 million, it easily eclipsed Brisbane’s previous residential auction record.

Lancashire posted to social media that his team had achieved a 100 per cent clearance rate, with over $57 million in properties sold.

“To top the day off, we also sold 29 Laidlaw Parade, East Brisbane, setting the new suburb record and a benchmark result for riverfront homes,” he said.

Speaking of the 26 Elystan Rd property, Cush said that: “Bidding opened at $10 million and rolled quickly in $1 million bids to $15 million”.

“Then we moved to $17 million before it broke down – it went on the market at $18 million and the buyer shook his head,” he said.

“On the third call, he went to $18.1 million, and then it went back and forth to $18.5 million.”

The seller worked in construction and the buyer was a local bidding over the phone.

“All the properties today sold to local buyers,” Cush said.

“The excitement in Brisbane and the confidence from locals show exactly where the market is heading. When locals are sensing it; others will follow.”

Meanwhile, a new build at 64 Angliss St in Wilston sold under the hammer for $4.4 million, a townhouse in Balmoral sold for $2.422 million, another townhouse in Paddington went for $1.36 million, and a property at Enogerra changed hands for $1.562 million.

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