Better Homes and Gardens Real Estate expands in California

Better Homes and Gardens Real Estate Haven Properties has opened a new office in Monterey, California — extending its reach to a 175-mile coastal service area across the state’s central region.

The firm — which already operates offices in San Luis Obispo, Morro Bay, Pismo Beach, Santa Maria and Paso Robles — now includes 135 affiliated agents.

The Monterey office launched with 15 real estate professionals serving communities across Monterey County, including Carmel, Pacific Grove, Marina, Seaside, Moss Landing and Castroville.

“Opening an office in Monterey is yet another exciting development for the company that adds to our tremendous momentum as we continue building market share and strive to achieve our goal of becoming the largest producing brokerage on the Central Coast,” said Gavin Payne, the firm’s broker-owner.

The new expansion marks the company’s fourth since affiliating with the Better Homes and Gardens Real Estate network in 2016.

“I want to be clear that the success of the firm comes down to the success of our affiliated agents,” Payne said. “As a non-competing broker, I am able to focus 100% of my attention on building true partnerships with my agents. As their dedicated mentor, I am committed to their continued success. Today, my entire business model, from daily tasks to long-term goals, is defined by one thing — agent success.”

Payne is also a graduate of Ascend: The Executive Leadership Experience, a yearlong leadership program offered by Anywhere, the parent company of Better Homes and Gardens Real Estate.

The Monterey office plans to focus on increasing agent productivity through professional development and targeted recruitment of both new and experienced agents. Agents will have access to Be Better University — the brand’s professional learning platform — and PinPoint, a proprietary marketing tool.

As it grows its local presence, the office aims to further serve the broader Monterey Peninsula, including areas such as Carmel-by-the-Sea, Pebble Beach and Pacific Grove.