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Beer icon James Boag III’s home for sale

No.6 Pen-Y-Bryn Pl, Newstead. Picture: Supplied

The former home of James Boag III has hit the market in prestigious Newstead.

Known as Daille, the property offers the chance to acquire a piece of Launceston architectural heritage, while enjoying modern living standards in a private, parklike setting.


This Federation estate was built in 1902 by renowned builders J & T Gunn for banker Mr McEachern and has housed several of Tasmania’s prominent families throughout its 120-year history, including the Boag family.

No.6 Pen-Y-Bryn Pl is for sale with Bushby Creese by expressions of interest.

Agency director George Bushby said Daille had never been advertised for sale before.

“The home has always sold quietly off-market,” he said.

“Iconic Launceston homes of this calibre are generational homes and rarely come to market, so when they do, they are very popular.

“The house has been very tightly held. One family owned it for 50 years.”

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No.6 Pen-Y-Bryn Pl, Newstead.
No.6 Pen-Y-Bryn Pl, Newstead.
No.6 Pen-Y-Bryn Pl, Newstead.

Mr Bushby said the five-bedroom heritage home had attracted a ton of inquiries through the start of the campaign.

It was among the top 10 most-viewed homes in Tasmanian over the past week on realestate.com.au.

“The campaign has started with strong interest locally and interstate,” he said.

“Buyers have been amazed to hear about the rich history of the home, with James Boag III in residence.”


Boag III was an alderman on the Launceston City Council from 1937 until 1940.

Among his children with wife Elizabeth — three sons — was James Boag IV.

Boag’s Brewery (J. Boag & Son) dates back to the 1880s, founded by Scottish-born James Boag and his son, also named James.

“James Boag III lived in Daille in the early 1920s when he was managing director of the business,” Mr Bushby said.

“He was around 40 years of age at the time.”

No.6 Pen-Y-Bryn Pl, Newstead.
No.6 Pen-Y-Bryn Pl, Newstead.
No.6 Pen-Y-Bryn Pl, Newstead.

Daille has undergone an extensive renovation that maintains its period character while incorporating modern amenities.

Original features include high ceilings, decorative cornices, leadlight windows, polished timber floors and working fireplaces.

The ground floor centres around a formal lounge with bay windows and an adjoining window seat.

The kitchen features stone benchtops, a central island, walk-in pantry and quality appliances designed for both daily use and entertaining.

A dining area opens onto a covered outdoor deck that provides valley and mountain views.

The entertaining space offers year-round protection from the elements.

No.6 Pen-Y-Bryn Pl, Newstead.
No.6 Pen-Y-Bryn Pl, Newstead.

Four bedrooms occupy the upper level, serviced by two bathrooms, each containing shower, vanity and toilet facilities.

Two bedrooms access a covered balcony with an outlook over the surrounding landscape.

A fifth bedroom on the lower level functions as either guest accommodation or additional living space, with direct patio access.

The ground floor includes a full bathroom with bath and shower, plus a powder room near the main living areas.

James Boag's Brewery.
James Boag’s Brewery.
3.40pm - Laun Beerfest Preview
Here’s cheers!

The property sits on extensive landscaped grounds featuring established gardens, lawn areas and winding paths that provide privacy from neighbouring properties.

Mature trees and structured plantings frame the residence.

Vehicle accommodation includes a gated entry, multiple off-street parking spaces and a large garage incorporating workshop facilities.

Level access connects the parking areas directly to the house.

The post Beer icon James Boag III’s home for sale appeared first on realestate.com.au.

August 29, 2025/0 Comments/by JKents
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