Baird & Warner, Goosehead Insurance enter franchise partnership

Texas-based Goosehead Insurance and Baird & Warner Real Estate have launched a new franchise partnership that will embed home insurance options directly into the real estate transaction process.

The venture — named Adaptive Insurance Agency — offers homebuyers access to a broad selection of insurance carriers and guidance from licensed agents as part of their home purchase.

“This partnership with Baird & Warner builds on the foundation of our business, putting the client at the center of our universe,” said Mark Jones Jr., chief financial officer at Goosehead Insurance. “By combining our proprietary tools and technology with their trusted real estate expertise, we’re delivering a streamlined homebuying experience for clients in Illinois — removing a major pain point in the process.”

Goosehead operates through both corporate and franchise locations and represents more than 200 insurance carriers.

Baird & Warner said the partnership supports its mission of simplifying the real estate process for clients.

“Our focus has always been on providing exceptional, client-first solutions and making the process of buying and selling a home easier,” said Dave Mueller, senior vice president at Baird & Warner. “Goosehead Insurance mirrors our commitment to innovation and client advocacy. Our ability to offer their extensive array of insurance options, combined with their high-touch approach through Adaptive, brings a unique and indispensable value to our agents and their clients.”

Leaders said the integration will help buyers save time, make more informed decisions and reduce the stress often associated with managing multiple steps independently.

Baird & Warner is ranked No. 13 among the Top Private Independents in the 2025 RealTrends Verified top brokerage rankings. The firm is also ranked No. 1 in Illinois by sales volume and No. 2 by transaction sides.