Atlas VMS promotes Anneta Pope to chief brand officer

Appraisal technology and management firm Atlas VMS has named Anneta Pope as its chief brand officer, the company announced.

Pope — who joined Atlas in 2023 — previously served as chief growth officer.

In her new role, she will advise CEO Erik Morin on market intelligence and customer insights and oversee the development of a unified brand strategy as the company expands.

“Anneta’s new role as chief brand officer is hugely important as we continue to engage and connect with appraisers, clients and our growing staff,” Morin said. “With the recent acquisition and integration of AIM-Port, it became clear that Atlas needed someone acutely attuned to the company’s overarching mission to ensure that our brand and our stakeholders align as we consider further acquisitions and continue to scale. No one is better suited to the task than Anneta.”

Pope has more than 20 years of experience in mortgage lending and related sectors.

Her promotion follows a year of growth for Atlas, which now operates in 40 states.

The company reported surpassing 400% year-over-year growth in May — its second year in business. In July, Atlas expanded into valuation technology with Atlas VMS’s acquisition of the AIM-Port platform.