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Aussies take extreme measures to secure home loans, new data shows

Aussies are turning to alternative strategies to slash their home loans as the RBA holds off on rate cuts.

New research from Finder has revealed almost one in five Australians are reining in their spending to secure a home loan or pay off their mortgage.

With the RBA unlikely to provide interest rate relief until well after Christmas, Aussies are taking matters into their own hands to secure a mortgage, boost their borrowing power, or reduce their current debt.

A survey of more than 1000 Australians found 18 per cent — almost one in five — needed to reduce personal debt and spending to refinance or gain loan approval.

RBA PRESSER

The RBA won’t likely cut interest rates until February so Aussies are taking matters into their own hands. Picture: NewsWire/Jeremy Piper

MORE: RBA’s cold Christmas gift: Nothing!

NSW residents were the most likely state to cut back on spending, with one in five reducing spending to win loan approval, according to Finder.

This included reducing credit card debts, car and personal loans, cutting down on food delivery and subscriptions.

The financial incentive for tightening belts is clear.

For prospective buyers, existing debts can dramatically slash borrowing power while for mortgage holders it can hold them back from a mortgage free future.

While the average home loan rate sits at 5.73 per cent according to the RBA, the average credit card carries a hefty 20.99 per cent interest rate.

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For someone earning an average Australian weekly wage of $2010 a week – having an unused $20,000 credit card limit reduces borrowing capacity by $84,000 – that’s from about $713,000 down to $629,000, according to Finder’s mortgage calculator.

Even a modest $250 monthly car loan payment cuts borrowing power by $36,000 to $678,000 for the same salary.

Finder’s personal finance expert Sarah Megginson said borrowers were doing everything they could do boost their borrowing potential.

“People aren’t just trimming luxuries, many are overhauling their entire financial lives to prove to the bank they’re a safe bet,” she said.

Hot Auction in Lane Cove

Homeowners are tightening their belt to secure the home or boost their. Picture: Tom Parrish

“The fact that millions are cutting back just to refinance reveals how tight the credit environment is. It’s no longer enough to have equity, you need spotless spending habits too.”

Ms Megginson said people are delaying major life decisions, from starting a family to upgrading a car, all in pursuit of keeping or getting a home loan.

“It’s a stark reminder that home ownership now dictates how, and when, Australians live their lives.”

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The post Aussies take extreme measures to secure home loans, new data shows appeared first on realestate.com.au.

October 8, 2025/0 Comments/by JKents
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Portarlington home offers million-dollar views under $1.2m

Architect-designed Portarlington home pairs luxury design with panoramic Corio Bay views, and a price tag half that of Mornington Peninsula. Picture: Open2View

A striking architect-designed home with sweeping Corio Bay and Melbourne skyline views has hit the market in Portarlington, at almost half the price of its Mornington Peninsula counterparts.

Jellis Craig Barwon Heads director Andrew Ingham said the two-storey home at 13 Port Phillip Crt was a rare architectural statement for the Bellarine, combining coastal serenity with bold design.

“You just don’t see homes like this down here very often,” Mr Ingham said.
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“It’s full of personality, thoughtful design and those soaring glass walls that frame the bay perfectly. It deserves an auction spotlight.”

Set high on a 705sq m block, the home captures panoramic outlooks across Corio Bay, the You Yangs and even the distant city skyline, views that would cost millions more across the bay.

According to PropTracks September 2025 market trends, Portarlington’s median house price sits around $1.1m, roughly half of Mornington’s $2.2m figure.

“The hero of the home is definitely that glass-walled living area,” Mr Ingham said.

Floor-to-ceiling glass floods the open-plan living zone with light and frames sweeping bay and skyline views. Picture: Open2View

Distinctive geometric lines and soaring raked ceilings give the two-storey home a bold architectural edge. Picture: Open2View

“It’s calm, bright and incredibly peaceful, you’re surrounded by greenery and that shimmering blue horizon.”

Inside, the open-plan kitchen, dining and living zone flows seamlessly to a front terrace and rear deck, creating two distinct alfresco spaces for entertaining.

Three light-filled bedrooms, including a master with ensuite and courtyard access, round out the home’s tranquil footprint.

The streamlined walk-through kitchen connects to dual alfresco zones for effortless indoor-outdoor entertaining. Picture: Open2View

Set on a 705sq m block with about 244sq m of internal space, the home balances scale with serenity. Picture: Open2View

Downstairs, a four-car basement garage adds rare flexibility for trades, collectors or boat owners, while landscaped gardens offer privacy and ease.

Owned by two Melbourne sisters selling their late father’s beloved property, the home has been relaunched with a $1.095m-$1.195m guide after shifting from private sale to auction on October 25.

“They’ve chosen to meet the market,” Mr Ingham said.

Uninterrupted outlooks stretch across Corio Bay to the You Yangs and Melbourne skyline. Picture: Open2View

Crisp finishes and natural light enhance the home’s calm, coastal aesthetic. Picture: Open2View

“With spring weather and buyers flooding back to the coast, the timing couldn’t be better.”

Mr Ingham said demand for premium homes under $1.2m had intensified as Melbourne buyers discovered Portarlington’s ferry connection, food scene and growing sophistication.

“Portarlington isn’t the sleepy town people once thought,” he said.

“It’s connected, stylish and perfectly positioned, coastal luxury without the Mornington price tag.”


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david.bonaddio@news.com.au

The post Portarlington home offers million-dollar views under $1.2m appeared first on realestate.com.au.

October 8, 2025/0 Comments/by JKents
https://www.juliankent.com/wp-content/uploads/2025/11/logo.png 0 0 JKents https://www.juliankent.com/wp-content/uploads/2025/11/logo.png JKents2025-10-08 12:00:232025-10-08 12:00:23Portarlington home offers million-dollar views under $1.2m

Australia’s block sizes are shrinking and so are buyer expectations

The land size of sold properties is declining and buyer search patterns are aligning with this trend reflecting changes in economic, demographic, and planning factors over the past decade.

New data from PropTrack shows that the median land size of houses sold nationwide has been trending downwards since 2015.

In 2015, a typical house that transacted had a land area of 670sqm. This figure has steadily decreased over time with the median land area of a house down to 645sqm in the past year.

The decline is likely a result of new homes being built on smaller blocks which is a product of many factors.

One key driver is population growth. Since 2015, Australia’s population has risen by 15%, according to the Australian Bureau of Statistics. It is projected to increase by another 16% over the next decade.

The increase in population naturally increases demand for housing, especially in metro areas where the majority of Australians live. With land supply constrained by geographic boundaries, planning and zoning restrictions, land and ultimately housing costs tend to rise.

In order to keep prices within reach of Australians, many new houses have reduced land areas.

Block sizes are reducing to maintain affordability and maximise land-use. Picture: Getty

In recent years, state governments have also implemented a number of zoning reforms to encourage the “infill” of suburbs close to transport and amenities. This includes increasing the areas in which low and mid-rise houses are able to be built. As a result, more townhouse and duplex projects have emerged, typically on smaller subdivided blocks to maximise land use in these areas.

These changes have contributed to a faster decline in house block sizes in capital cities compared with regional areas.

The decline in block sizes has produced an interesting parallel in buyer behaviour, with buyers adjusting expectations to align with reduced land sizes.

Buyers are searching for properties on smaller blocks

In 2020, the most searched property type was a house with four bedrooms and two bathrooms on a 600 sqm block. The second most searched was a house with four bedrooms and two bathrooms on a 500 sqm block, followed by three-bedroom, two-bathroom houses on a 500 sqm block.

From 2021 onwards, buyer search preferences have shifted with the most popular land size and configuration consistently being a 500sqm house with four bedrooms, two bathrooms. Larger 600 sqm blocks have since fallen out of the top three, replaced by smaller 400 sqm blocks with four bedrooms and two bathrooms, which became increasingly popular in 2024 and 2025.

While the change in searches has likely been influenced in part by the properties available on the market, the decreasing affordability of large blocks is another probable driver, particularly in the capital cities.

With fewer new houses being built on large blocks and the supply of existing ones remaining largely unchanged, the cost of larger houses tend to be higher.

In the face of affordability pressures, buyers have had to turn to houses on smaller blocks, leading to increased demand for these properties.

Although land sizes have declined over the years, an important detail to highlight is that the size of new houses have remained fairly stable.

House sizes remain steady despite land area trending downwards

At a national level, the average floor area of a newly built house is currently 241 sqm. Over the past decade, the interior area of a house has consistently ranged between 230 sqm and 240 sqm.

This has also been evident at a state level with new houses in most states showing little change and in some cases an increase in house size since 2015.

While there has been a shift from private backyards to shared communal and green spaces in recent years, internal living spaces are still a priority for buyers and also developers who are focused on maximising land-use.

What homes could look like in the next decade

In the next decade, the composition of our cities is likely to evolve further with an increase in semi-detached and attached dwellings (townhouses and apartments), underpinned by planning and zoning reforms. The block size of detached dwellings (houses) are projected to continue trending downward as land becomes more scarce and less affordable.

As houses on smaller blocks become more prevalent and account for a larger proportion of properties on the market, buyer preferences may shift even more towards compact plots.

Despite this, we expect house sizes to remain relatively unchanged in the coming years as Australians continue to value generous internal living spaces.

The post Australia’s block sizes are shrinking and so are buyer expectations appeared first on realestate.com.au.

October 8, 2025/0 Comments/by JKents
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Buyers uncover the coastal charm of harbourside life in Shell Cove

Sun seekers are heading to a new NSW coastal destination for their new home.

Waterside living is rapidly becoming the new Australian dream, as homebuyers seek a lifestyle filled with sun, sea, and serenity over the traditional quarter-acre block and the responsibilities of mowing the lawn.

Among the hidden gems on the New South Wales South Coast, Shell Cove is gaining attention, offering the perfect blend of modern amenities and an enviable waterside lifestyle, with new housing options on the radar.

The Waterfront Shell Cove, a spectacular master-planned harbour-side community developed by Frasers Property Australia in collaboration with Shellharbour City Council, is one of these exciting new developments.

Waterfront, Shell Cove and its new Portella residences are attracting interest in this beloved coastal enclave.

Secret Shell Cove unveiled

Nestled just 22 km from Wollongong, Shell Cove is a unique coastal community but close enough that you’re still connected.

The area features the majestic Illawarra escarpment, pristine coastlines, and soft white sandy beaches.

It also boasts a new town centre that’s been established around the 270-berth Shellharbour Marina, making it the newest boating destination on Australia’s eastern seaboard.

Within strolling distance are retail shops, inviting cafes, and a dynamic harbourside dining precinct, including the popular Waterfront Tavern.

Only a little further afield, there’s kid-friendly beaches, expansive foreshore parks, and picturesque harbour-side boardwalks.

Given Shell Cove ticks all the dream lifestyle boxes, it’s no surprise the area has become a real estate darling.

Recent data from PropTrack shows Shell Cove has a median unit price of $1.35 million, marking significant growth of 35.3% over the past year.

Shell Cove is a waterfront location that locals love.

Spotlight on Portella

As part of The Waterfront, Shell Cove, the Portella residences are hitting the market to appeal to newcomers to the area.

Seamlessly connected to the Shell Cove town centre and Shellharbour Marina, residents have myriad amenities on their doorstep.

Designed by Plus Architecture, the residences are thoughtfully elegant. “The design really emphasises the synergy between the environment and modern amenities,” shares Mathew Gulliver, Development Director of The Waterfront, Shell Cove.

“We’ve undertaken this from an aesthetics perspective, so it fits well within the landscape but also complements the other building designs and excellence that we’re seeing and producing in the harbourside precinct.”

Spread across six levels are 88 high-end apartments designed with natural materials and coastal colour palettes, creating a timeless look that appeals to coastal buyers.

In terms of size and design, there are options for a broad range of buyers in various life stages.

For sea-changers, there’s the offer of single-level living with one, two, and three bedrooms.

Floorplan options can include study areas and larger balconies with diverse outlooks including views towards the harbour or hinterland, or over the surrounding parklands.

There are also ground-floor courtyard residences that provide additional outdoor living space, while two generously-sized penthouses boast sweeping views.

Gulliver highlights the stunning communal rooftop space set over approximately 700 sqm. “The rooftop has views over towards the marina, and there’s a large outdoor communal space,” he shares.

“This is also where the heated pool is located, and there’s landscaped gathering areas and a barbecue.

And, the view on the other side looks toward the parklands and wetlands area, which is just as special.”

The Portella residences are thoughtfully designed apartments that let residents enjoy all Shell Cove has to offer.

Pleasing prices, luxury living

While offering a high-end living option, Portella has been planned with more attainable waterside price points in mind to ensure there’s something for everyone.

Price guide for the one-bedroom apartments range from $715,000 to $815,000, while two-bedroom options range from $990,000 to $1.675 million, and for three-bedroom designs the price guide is between $1.63 million and $2.28 million. There are also two three-bedroom penthouse apartments with a price guide of $2.9 million to $3.1 million.

Gulliver says these prices are more “obtainable” than other coastal areas and housing options.

“It’s a reasonable price point and delivers a great location and amenity for people that want to live by the water,” he shares.

“It will appeal to the owner-occupiers but is also reasonable from an investment perspective.”

The residences at Portella balance luxury design with a more attainable price point.

He adds that the latest release also has all the benefits of the impressive infrastructure available in the surrounding suburb.

“Not only do you have the marina and foreshore amenity, but there is the Links Golf Course nearby, and there’s also Bass Point Reserve, which is a big drawcard.”

The new community boasts convenient transport links to connect residents to nearby urban centres like Wollongong, where there are top-notch healthcare facilities, schools, and universities.

Gulliver also notes the opening of the Crowne Plaza Shell Cove Marina hotel, which is on track for late 2025, will bring new visitors to this trendy “weekender” destination and can also serve as a base for friends and family.

The post Buyers uncover the coastal charm of harbourside life in Shell Cove appeared first on realestate.com.au.

October 8, 2025/0 Comments/by JKents
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With increased defaults, when is it prudent for servicers to record loan modifications?

A question we’ve received from clients with increased frequency is whether they can forgo recording their loan modification agreement in certain circumstances or jurisdictions without jeopardizing their mortgage lien. And, as someone who has litigated several lien priority disputes stemming from an unrecorded loan modification agreement, I can say the answer isn’t always straightforward. From the business perspective, there may be an opportunity to increase workflow efficiencies, reduce timelines, and save on title or recording fees by not recording. However, there is always the competing compliance perspective: maintaining compliance when the recording requirements are clear and successfully managing risk when the requirements are less evident.

If you haven’t evaluated your recording policies recently, now is a good time to start. The likelihood of a junior mortgagee raising a lien priority dispute tends to increase when foreclosure rates increase. With the possibility of increasing default rates looming on the horizon, I recommend sending a meeting invite to your compliance team to review your policies. Certainly, investor/insurer requirements will dictate when a loan modification agreement must be recorded. But when servicers have discretion to decide whether recording is necessary, how can servicers ensure their loan modification complies with applicable law? What state requirements exist for recording a loan modification agreement? In the absence of investor/insurer guidelines or state statutes, what criteria should you consider?

In the past, certain investor requirements identified when a loan modification agreement needed to be recorded or be in recordable form and involved factors such as the amount of arrearages being capitalized, the modified interest rate, the remaining term on the mortgage prior to the loan modification, and the modified maturity date. While these may no longer be express investor requirements, they are still important factors and are relied upon by many servicers. In fact, case law analyzing these questions take into consideration these same factors when assessing the impact of an unrecorded loan modification agreement and whether a junior lienholder has a genuine lien priority dispute.

Many states have laws that impose recording requirements. For instance, it goes without saying the loan modification agreement should be recorded in New York and Ohio. Yet, other states don’t speak to the modification agreement itself, but rather to loan characteristics like the maturity date or the expiration of the lien, which in turn are pivotal to the mortgage’s lien position and a foreclosure statute of limitation. States like Massachusetts, Texas, and Virginia have laws that require an agreement to extend the maturity date—and thereby extend the mortgage lien—to be recorded. If a loan modification does include an extension of the maturity date, failing to record the agreement could mean your mortgage lien expires much sooner than you think.

Another recent development is the Uniform Mortgage Modification Act (the “UMMA”), which was prepared by the National Conference of Commissions on Uniform State Laws and finalized in 2024. Beginning with the 2025 legislative session, states could consider adopting the UMMA or a version of it. So far, Utah and Nevada have adopted the UMMA, and West Virginia and Wyoming have introduced legislation for its adoption. In a nutshell, the UMMA establishes a standard for determining when a loan modification agreement need not be recorded and ensures it will not negatively impact the mortgage, its enforceability, or its lien priority.

The purpose of the UMMA is to clarify the law governing mortgage modifications, while saving time and money by reducing legal uncertainties and transaction costs. The drafters of the UMMA recognized that by imposing different recording requirements, the states have created a patchwork system that prevents servicers from maintaining a singular approach. As a solution, the UMMA creates a “safe harbor” modification, meaning if a loan modification agreement satisfies certain criteria it will preserve the original mortgage’s enforceability and lien priority without having to be recorded. Several of the UMMA’s criteria are the same factors identified above, therefore the UMMA should serve to reinforce servicers’ policies once its adoption has become more widespread. It is important for servicers to not only navigate existing state requirements but also monitor the UMMA’s progress to fully ensure compliance with applicable laws.

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Mortgage Connect provides a number of critical communication and loss mitigation products and services, including title services and loan modification agreements designed for both recordable and non-recordable purposes. If you have questions or concerns about your existing policies and how Mortgage Connect can help you navigate questions like those addressed in this article, please feel free to reach out to Jane Kennedy, Executive Vice President, Servicing @ jkennedy@mortgageconnectlp.com.

October 8, 2025/0 Comments/by JKents
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 Radian’s playbook for AI: Governance, growth, and operational excellence

Behind the hype of generative AI lies a tougher reality for mortgage and real estate leaders: adoption is anything but easy. Compliance hurdles, hidden costs, and the risk of bias make success dependent on clarity, discipline, and the right expertise. Radian has spent years laying the groundwork with data science and automation, giving the company a head start in scaling AI responsibly. Steve Gaenzler, SVP of Innovation and Strategy, reveals how Radian turns disruption into a competitive advantage—balancing innovation with trust, governance, and long-term value.

HousingWire: What are the biggest misconceptions you see in the mortgage and real estate industry when it comes to (generative) AI, and how does that misunderstanding limit adoption or effectiveness?

Steve Gaenzler: The capability of AI to be transformative is with little comparison in history.  Few advances or discoveries have been met with such fanfare and high expectation. However, adoption can be far more complex than it appears, with barriers that grow as these models advance rapidly. The challenges are multifaceted, encompassing legal and compliance constraints, skills-based learning and educational needs,  regulatory expectations for public companies, and operational hurdles. Bias is another concern, and as humans play a potentially smaller role, it becomes more difficult to ensure compliance, validation and responsible use.

Finally, cost is often misunderstood. While AI tools may seem inexpensive, production environments can quickly reveal the opposite. Companies must make deliberate decisions about where and how they want to engage with AI, striking a balance between opportunity, risk, and expense.

HW: Mark Wai mentioned in a recent Power House appearance that we’re in a moment of massive disruption. Can you share some of the most tangible ways Radian has seen AI shift operations?

SG: We are certainly at a point of both disruption and massive opportunity. At Radian, we’ve long taken a technology-first approach, with strong leadership support from our CEO, board, and enthusiastic participation across the company. We’ve been investing in data science, analytics, and automation for years reducing manual intervention and modernizing processes across our businesses. This foundation has positioned us well to take advantage of new developments in AI and machine learning.

While generative AI gets the most attention, we continue to see meaningful impact from traditional machine learning and deep learning. We’ve been applying these tools across operations, technology, and software engineering for some time, developing and releasing many tools that are either used internally, or customer-facing. These successes make us confident in our ability to scale new capabilities as they mature. 

HW: Mark said there’s no “silver bullet” for transformation — just a collection of tools used strategically. Can you talk about what pitfalls companies face when they treat AI as a magic fix, rather than a long-term tool in their tech stack?

SG: When considering AI adoption, a primary focus should be on understanding the potential pitfalls. Unlike in the past when models were built and managed by data scientists—experts who understood the math, statistics, and modeling implications—today’s tools are far more accessible to a much broader user base. While beneficial for general acceptance and use, this level of accessibility creates risk. If you don’t have a clear understanding of your domain, it can be difficult to know whether the model output is correct or not. Generative AI compounds this challenge by presenting responses in a confident narrative that can be misleading.

Key pitfalls include lack of clarity of goals, insufficient domain expertise, and limited AI-skills. Businesses need to define specific and measurable goals around risk, revenue and expense outcomes. Moreover, users without strong domain knowledge won’t know if a model is delivering value or misleading. Equally important is having the right human skills to truly tune and evaluate these models against business needs, especially with Generative AI.  Finally, as AI-models are growingly embedded in everyday tools, companies need to stand ready to test third-party solutions. Vendor products are often more “black box” and less open than those built internally.  

Developing an AI-strategy, being able to model and estimate the impact, and good monitoring will ensure that benefits of AI align with core business goals of revenue growth, efficiency, and risk management.

HW: Your intelligent document processing tool was highlighted in the podcast. What did the development and deployment of that tool teach you about building trust in AI among teams and clients?

SG: We’ve been working in AI for several years, building tools like conversational search for real estate and advanced computer vision capabilities. These efforts have taught us that R&D is critical, though it doesn’t always lead directly to value. Unlike traditional software development, AI requires patience, iteration, and careful testing before results can be measured.

To make progress, it’s essential to set clear goals throughout the process, build trust with internal stakeholders, and keep business value as the North Star. Transparency with partners across the organization helps ensure alignment, while checkpoints prevent efforts from drifting away from their intended purpose.

Finally, success in AI requires a balance of education and discipline. Teams need to understand what the technology can and cannot do, while avoiding the distraction of chasing every new development. The architectures must be flexible, since AI innovation can make today’s solutions outdated within months.  AI-applied to tasks you know but would rather not perform is often more successful than models built for tasks you don’t know extremely well.  

HW: Radian’s strategy clearly involves integrating emerging technology holistically. How do you recommend other industry leaders balance innovation with the need to maintain compliance, accuracy, and customer trust?

SG: Companies must identify where they hold a competitive advantage in AI, whether through data, talent, or third-party tools, and align those strengths with business goals. Adoption spans a spectrum from low-cost integrations to high-investment custom models, and success depends on evaluating readiness across data quality, talent, and organizational capacity.

A clear framework is essential. At Radian, we created a cross-functional steering committee, supported by strong risk management and governance, to evaluate use cases and ensure responsible implementation. This approach maintains trust, enables safe experimentation, and keeps AI human-centric, enhancing and amplifying capabilities while keeping key stakeholders informed at every stage.

HW: Looking ahead, how can mortgage and real estate companies position AI as a competitive advantage without losing sight of the human element in homebuying? What advice would you give to leaders who are hesitant to act?

Adopting AI requires both openness to experimentation and a structured, human-first approach. Without trying, it’s hard to adapt, but adoption can’t be unstructured. At Radian, we’ve taken this seriously by combining technology and data science teams with HR-led training, ensuring broad education across the workforce while also developing specialized expertise where it matters most. This creates tiers of adoption, ranging from general awareness for all employees to practical application and deeper optimization by power users.Meeting that challenge requires committed leadership that educates and empowers employees while staying focused on revenue, cost, and risk. At Radian, this commitment has been central to how we approach adoption—ensuring AI is not only implemented, but also strategically aligned to drive long-term success.

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October 8, 2025/0 Comments/by JKents
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Recruiting the same loan officer and expecting different results  

Over the last 30 years in this business, I’ve seen a lot of loan officers come and go. I’ve seen  managers get promoted, demoted, and disappear. I’ve seen companies rise, fall, rebrand, and  recycle their value props like clockwork.  

But the one thing that doesn’t seem to change — the thing that might actually be costing our  industry the most — is how we continue to hire the same kind of people, using the same logic,  with the same expectations… and then we’re shocked when the outcome doesn’t change.  

We call that recruiting. But really, it’s just insanity with a business card. 

When leaders confuse action with progress  

A loan officer leaves. Maybe they weren’t producing. Maybe they didn’t fit the culture. Maybe  they just bounced because someone else dangled a shinier comp plan. Whatever the reason, the  branch is now “short.” The pressure to fill the seat kicks in fast.  

So what happens?  

The manager starts looking for a replacement — but not with clarity. With urgency.  We fall back on the usual suspects:  

  • The familiar name.  
  • The person who’s “been around.”  
  • The LO who swears this next move is the one that’s going to change everything.  They say all the right things:  

“I just didn’t get the support I needed.”  
“The last place overpromised.”  
“I’ve got deals lined up — I just need a better platform.”  

And my personal favorite “If I had your platform, I know I could double my production!”  

And we nod. We convince ourselves, “Well, we’ve got the systems. We’ve got the pricing. We’ve  got the culture. This will be the right fit for them.”

And then we bring them on.  

And 90 days later, we’re having the same conversation with our Ops we had the last time:  

  • “Why is this file a mess?”
  • “Why are they not updating the CRM?”  
  • “Why are they asking for a RUSH on every file?”  

And we act surprised.  

But here’s the truth  

If the behavior doesn’t change, the results won’t either. And that’s the part we, as leaders, don’t  like to admit.  

We want to believe our environment will fix them. That we will finally be the ones to get them  to perform.  

But leadership can’t run on hope alone. At some point, it’s going to require discernment.  

Let me tell you about someone I know  

There’s an MLO I know of. Over the past 10 years, they’ve worked for 14 different mortgage  companies.  

And for the record, a few of those 14… were mine.  

Now, that kind of résumé doesn’t just happen by accident. It’s not the market. It’s not bad luck.  And it’s definitely not that they “just haven’t found the right fit.”  

This person struggles with two things:  

  • Accountability, and  
  • A resistance to any structure that might expose their weaknesses. 

They don’t want leadership — they want rescue.  
They want freedom without process.  
And when that doesn’t show up the way they imagined, they move on… again.  

It’s not that they’re a bad person. But when someone’s go-to move is leaving, you’re never going  to get consistency. You’re never going to build momentum. And you sure as hell won’t hit your  P&L targets. 

Why do we keep hiring this person?  

Because we think this time will be different.  

We tell ourselves we’re the exception. That our platform, pricing, and culture will finally unlock  something that no one else could.  

We rationalize their past by saying things like:  

“They failed somewhere else because they didn’t have what we have.”  

But here’s the reality:  

It’s never about what the company offers. 
It’s always about what the loan officer chooses to use — and how they show up when no one’s  watching.  

  • The best tools in the world won’t change someone who doesn’t want to change.   The best tech stack won’t help someone who ignores training.  
  • The best pricing won’t save someone who won’t pick up the phone.  

And no… the last four companies didn’t get together and conspire to lie to this one LO.  The common denominator in all the failed situations — is the LO.  

For the record, the last time a recruiter brought up this person to me again — I passed. Since  then, they’ve already been with three more companies.  

The flip side: Loan officers need to hear this too  

Let’s not put all the weight on leadership.  

If you’re a loan officer reading this and you’ve been through multiple companies, and the story’s  always the same — that they lied, that they didn’t deliver, that they failed you — it might be time  to ask yourself a better question:  

What if the thing that’s not changing… is me? 

If you keep walking into the same conversation, maybe it’s not because the industry’s broken.  Maybe it’s because you haven’t slowed down enough to own your role in the outcome.  

And that’s not a dig. That’s an invitation to grow. 

Leadership requires pattern recognition  

One of the most underrated skills in recruiting isn’t selling the company — it’s seeing the pattern  before it becomes a problem.  

  • If someone’s had five logos on their LinkedIn in five years…  
  • If every story starts with “they didn’t support me…”  
  • If every goal sounds like a fantasy but the discipline isn’t there…  

Then we have to stop fooling ourselves into thinking we’ll be the ones to change them. 

You don’t build a strong branch by collecting bodies. You build it by curating a team that shares a rhythm, a mindset, and a willingness to be coached.  

Because like I said in Leadership Matters — leadership isn’t about playing the loudest note. It’s  about holding down the rhythm, connecting the team, and keeping the song moving forward.  

Final thought: Stop the cycle  

If you’re a manager, stop hiring in circles.  

If you’re a loan officer, stop joining in circles.  

Insanity isn’t always loud.  
Sometimes it looks like the quiet, repeated decision to do the same thing and expect something  magical to happen.  

So let’s stop hoping. Let’s start leading.  
Let’s start having better conversations on both sides of the recruiting table.  And maybe next time… it really will be different — because we chose to be. 

Fobby Naghmi is the SVP of AnnieMac Home Mortgage.
This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners. To contact the editor responsible for this piece: zeb@hwmedia.com.

October 8, 2025/0 Comments/by JKents
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Industry veterans launch consultancy firm Alloy Advisors

Two real estate industry veterans are teaming up to launch Alloy Advisors. The new company, launched Wednesday, is a consultancy firm focused on helping real estate organizations such as brokerages, MLSs, associations, proptech companies and portals modernize and grow. 

Founded and led by Amit Kulkarni and Russ Cofano, who have previously helped found and scale firms like Realtor.com, eXp World Holdings, Nestfully and Collabra Technology. Some of their achievements at these firms include scaling Realtor.com to more than 110 million users, building the operational foundation for eXp’s growth and leading the turnaround and exit of Collabra Technology. 

Russ_Headshot
Russ Cofano

“Alloy Advisors is about bringing clarity when the stakes are high,” Cofano said in a statement. “We’ve sat in the rooms where high-stakes decisions are made, and we’ve made them ourselves. We know what works, what doesn’t, and how to help organizations move forward with confidence.”

AK_Headshot
Amit Kulkarni

Some of the services offered by Alloy Advisors include product development and launches, organizational and leadership development, brand building, audience and market share growth, public relations, brokerage and affiliated services strategy and regulatory and legal strategy. 

“Real estate leaders don’t need recycled playbooks. They need trusted, experienced advisors who understand today’s pressures and deliver strategies that actually work,” Kulkarni said in a statement. 

October 8, 2025/0 Comments/by JKents
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The Block 2025 Episode 43 recap: In a repeat of last week, Han has big plans and no cash

Han intends to finish this show as she started. Hiding out in the caravan having a sook.

Refusing to come out to talk to Foreman Dan because she was “too cold”, Han decided to instead discuss the plans over the phone from her hideaway.

Realising how strapped for cash the girls are this week, Dan was surprised to hear that Han was still flirting with unnecessarily rendering the walls of her pool cabana.

It felt like another case of Han making a rod for her own back, fixating on minor details at the expense of the big picture (in this instance finishing a huge garden space).

She had done the same thing with the shed last week. And the garage before that.

Frustrated to find Han hiding in the caravan after tramping mud all through the interior, Can sniped: “I’m trying to have fun down there and you’re doing f**king dumb sh*t.”

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Can leaves Han sulking in the caravan.

Can also reminded Han that they were falling behind. Everyone else was making headway on their gardens while Han was toasting up some peanut butter bagels and umming and ahhing about rendering the cabana walls.

“I’m not doing what everyone else is doing,” Han protested as Can pleaded with her to see sense when there was an entire garden still to finish with the smallest budget on The Block.

Han was not swayed, bellowing: “I will do what I want to do!”

“And where does that get us? The bottom of the leader board,” Can retorted.

“Why aren’t we choosing easy at this point? And cheap? We don’t have any money.”

She had a point. But to Han, it felt like Can had lost trust in her vision and ability to get the job done. Plus, her dad was about to arrive on site to help her finish the job (for minimum wage).

Han’s dad – and her first choice for doing The Block with – had assured her over the phone that rendering the cabana walls could be done. And so, that’s what she was going to do, come hell or high water.

Can wasn’t convinced.

“I think we just figure out where we focus our efforts Han,” Can said, tactfully.

“A shed is a shed. A cabana is a cabana. And that’s all it shall be. Shall we focus our attentions out to the wider garden darling?”

Can is not having fun in the final fortnight of The Block

As Han urged her other half to stop teasing her, she spat “I love you but I hate you right now.”

Remarkably, even after all this, Han was still talking about purchasing a sauna.

As Can showed her the books, to prove just how little money there was this week, Han seemed to think that there was still money lurking somewhere.

“You are not a builder. You have no idea how much things are going to cost. You are overreacting,” Han reasoned.

Ben finds out he’s going to have to rip out a $20,000 concrete slab.

Meanwhile Can was having buyer’s remorse for splurging on some of Han’s previous suggestions. Things like an expensive wine fridge and altering the lay-out of the house. Oh, and let’s not forget the unfinished shed.

It wasn’t just the girls who were struggling. Ben and Emma hit a roadblock when foreman Dan came past to tell them their $20,000 concrete slab wasn’t up to code. It was too steep and would need to be pulled up and redone.

The setback left the normally upbeat pair feeling uncharacteristically glum.

It’s Britt’s 30th birthday but she’s in no mood celebrate, even with Alicia’s balloons.

Britt was also in a slump. Despite being gifted a bunch of helium balloons and a celebratory meal to mark her 30 th birthday, Britt wasn’t in the mood to party.

Instead, she and Taz snuck off to have their own private dinner without telling the others they weren’t attending the festivities in Britt’s honour.

The cause of Britt’s mood was the news their shed wasn’t compliant and would need to be changed before the house could go to auction.

Reluctantly the couple agreed to remove their tables and chairs and add more wine storage, to make the space more of a cellar and less of a speakeasy.

In typical form, Sonny wasn’t too sad to hear Britt and Taz’s shed had been given the thumbs down.

“Why, should I be? Rules are rules,” he shrugged.

Mat was a little less discreet, dancing down the street singing “non compliant” with delight.

Following the advice of Dave Franklin, Mat and Robbie have invested in a huge bottle tree. The 4.2m tree will join a yard already brimming with novelties such as a pickle ball court and vast fireplace.

Alicia, on the other hand, after a few wink-wink-nudge-nudge chortles about “erecting Sonny’s big wood” (arbour) was taking a less is more approach to her landscape, arguing “just because you’ve got space, doesn’t mean you have to fill it all.”

MISSED AN EPISODE? HERE’S ALL OUR RECAPS SO FAR

Episode 1: Why no NSW applicants were good enough for The Block

Episode 2: The worst day on The Block

Episode 3/4: ‘Tear them off’: teams forced to rip tiles from walls

Episode 5: Judges feedback leaves one contestant vomiting

Episode 6: Dan and Dani’s heartbreak

Episode 7: The big problem with the Block house designs

Episode 8: Robby and Mat’s drunken blunder

Episode 9: ‘An up-market nursing home’

Episode 10: Can faces the wrath of Han

Episode 11: Han micromanaging from her sick bed

Episode 12: Sonny cops a spray from Alicia

Episode 13: Brutal feedback leaves Block team confused

Episode 14: Han and Can are in trouble with Dan, and other contestants

Episode 15: Han explodes at Dan in shocking tirade

Episode 16: Defiant Han gets epic dressing down from Scott Cam

Episode 17: Two teams are smashed by hyperbolic judges

Episode 18: Two teams start the week devastated by judges’ feedback

Episode 19: Copying scandal erupts as Alicia and Sonny point the finger

Episode 20: Ben and Emma drop good news into tense Block week

Episode 21: Ben and Emma and Sonny and Alicia cop the wrath of the judges

Episode 22: As Sonny and Alicia despair, Mat summons his inner Mean Boy

Episode 23: Han and Can all but quit the spa room challenge

Episode 24: Ben and Emma finally crack after yet another loss

Episode 25: Britt and Taz make a major blunder

Episode 26: The girls fire their builder

Episode 27: Ben and Emma hatch a sneaky plan

Episode 28: Britt’s decision to freeze out her former bestie has Alicia on the warpath

Episode 29: ‘Basic’, ‘no heart’, ‘not elegant’ – judges pan some teams’ kitchens

Episode 30: Block stars ugly showdown

Episode 31: Greed and cheating accusations at body corp meeting

Episode 32: Team unleashes on ‘dog act’

Episode 33: Three teams fail to finish in bruising week

Episode 34: Han fires up at sacked builder over ‘w***er’ texts

Episode 35: Sonny refuses to back down on his decision to block extended hours

Episode 36: Sonny dobs in Britt and Taz and Han loses her cool

Episode 37: Going all out for a win one team comes unstuck

Episode 38: Mild-mannered Ben calls for an arson attack on Britt and Taz

Episode 39: Alicia denies making snide comments then refers to Britt’s ‘b***h face’

Episode 40: A controversial Block win stirs new trouble

Epidode 41: A pig-headed decision could cost one team big at auction

Epidode 42: Han worries she’s been portrayed as a spoilt brat

The post The Block 2025 Episode 43 recap: In a repeat of last week, Han has big plans and no cash appeared first on realestate.com.au.

October 8, 2025/0 Comments/by JKents
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The best real estate software for 2025: 23 top picks for agents + teams

It’s hard to overstate how dramatically real estate software has changed over the last few years. We went from clunky, slow, and expensive CRMs to AI-powered video apps — seemingly overnight. While we focused on building our brands and trying to make sense of social media trends, the companies that make the software we use ballooned into a $10 billion+ industry.

With that much cold, hard cash being thrown at making your job easier, the cost-benefit ratio of real estate software has never been better. Today’s software can (almost) automate your entire business — from first click to closing.

To help you build the tech stack of your dreams, we reviewed dozens of tools that help you capture leads, market your business and build better client relationships. Here are our 23 favorites for 2025, including three new groundbreaking AI tools:

At-a-glance: The best real estate software for 2025

Best lead generation & nurturing software

Logo-AgentFire-2

Best overall for lead gen

Zurple

Jump to details ↓

VISIT

Logo-Placester

Best all-in-one lead generation + marketing platform

Market Leader

Jump to details ↓

VISIT

SmartZip logo.

Best for predictive analytics

Smartzip

Jump to details ↓

VISIT

Logo-AgentFire-2

Best for probate leads

Catalyze AI

Jump to details ↓

VISIT

Altos logo

Best for data-driven lead nurturing

Altos

Jump to details ↓

VISIT

Logo Ylopo

Best for AI-powered lead generation + nurturing

Ylopo

Jump to details ↓

VISIT

Best IDX website + CRM software

Logo-AgentFire-2

Best overall IDX + CRM software

CINC

Jump to details ↓

VISIT

Sierra-Interactive logo; a real estate CRM or customer relationship management software

SEO-driven leads

Real Geeks

Jump to details ↓

VISIT

Logo-iNCOM

Best for small teams

Sierra Interactive

Jump to details ↓

VISIT

Best real estate CRM software

Logo-iNCOM

Best overall CRM

Follow Up Boss

Jump to details ↓

VISIT

lone-wolf-logo

Best for new agents

Lone Wolf Relationships

Jump to details ↓

VISIT

Logo-iNCOM

Best value for money

Top Producer

Jump to details ↓

VISIT

image_056b0a

Best for teams + brokerages

Rechat.

Jump to details ↓

VISIT

Best real estate marketing software

image_056b0a

Best for social media marketing

Coffee & Contracts

Jump to details ↓

VISIT

image_056b0a

Best for video marketing

Pivo Real Estate

Jump to details ↓

VISIT

LazyEditor Logo

Best for short-form video creation

LazyEditor

Jump to details ↓

VISIT

image_056b0a

Best for virtual staging

Apply Design

Jump to details ↓

VISIT

Best AI real estate software

REimagineHome logo.

Best for AI-prompted virtual design staging

REimagineHome

Jump to details ↓

VISIT

Scout logo

Best for AI-powered lead enhancement + nurturing

Scout

Jump to details ↓

VISIT

Fello new logo

Best for lead scoring

Fello

Jump to details ↓

VISIT

image_056b0a

Best for data-driven market valuations

HouseCanary

Jump to details ↓

VISIT

ListedKit AI logo.

Best for transaction management

ListedKit AI

Jump to details ↓

VISIT

Collov AI logo

Best for affordable AI home staging

Collov AI

Jump to details ↓

VISIT

At-a-glance: The best real estate software for 2025

Best lead generation & nurturing software

Best overall for lead generation

Zurple

VISIT

Jump to details ↓

Best all-in-one lead generation + marketing platform

Market Leader

VISIT

Jump to details ↓

Best for predictive analytics

Smartzip

VISIT

Jump to details ↓

Best for probate leads

Catalyze AI

VISIT

Jump to details ↓

Best for data-driven lead nurturing

Altos

VISIT

Jump to details ↓

Best for AI-powered lead generation and nurturing

Ylopo

VISIT

Jump to details ↓

Best IDX website + CRM platforms

Best overall IDX + CRM

CINC

VISIT

Jump to details ↓

SEO-driven leads

Real Geeks

VISIT

Jump to details ↓

Best for small teams

Sierra Interactive

VISIT

Jump to details ↓

Best real estate CRM software

Best overall CRM

Follow Up Boss

VISIT

Jump to details ↓

Best for new agents

Lone Wolf Relationships

VISIT

Jump to details ↓

Best value for money

Top Producer

VISIT

Jump to details ↓

Best for teams + brokerages

Rechat.

VISIT

Jump to details ↓

Best real estate marketing software

Best for social media marketing

Coffee & Contracts

VISIT

Jump to details ↓

Best for video marketing

Pivo Real Estate

VISIT

Jump to details ↓

Best for short-form video creation

LazyEditor

VISIT

Jump to details ↓

Best for virtual staging

Apply Design

VISIT

Jump to details ↓

Best AI real estate software

Best for AI-prompted virtual design staging

REimagineHome

VISIT

Jump to details ↓

Best for AI-powered lead enhancement + nurturing

Scout

VISIT

Jump to details ↓

Best for lead scoring

Fello

VISIT

Jump to details ↓

Best for data-driven market valuations

HouseCanary

VISIT

Jump to details ↓

Best for transaction management

ListedKit AI

VISIT

Jump to details ↓

Best for AI home staging

Collov AI

VISIT

Jump to details ↓

Best lead generation & nurturing real estate software

As the name suggests, lead generation and nurturing software helps agents and brokers generate and nurture leads. The best ones provide relatively simple IDX lead capture websites and automated tools to nurture those leads via email and text messages. If you already have a CRM and website you love and only want leads you can nurture on autopilot, they can be hugely helpful for your business.

1. Zurple: Best overall lead generation & nurturing software

Logo-Zurple-2

Starting at $149 per month

Zurple is a purpose-built tool that lets agents and teams generate, nurture and convert leads on autopilot. Here’s how it works: buyers and sellers are driven to custom-branded landing pages where they can search for homes or find out how much their home is worth. Zurple then captures their contact information and automatically sends them personalized emails and texts that change based on their behavior. When a lead starts to behave in ways that might signal they are closer to a transaction, Zurple notifies you. That means less time wasted nurturing cold leads and more time building relationships and converting warm leads into clients.

It’s important to note that Zurple is not designed to replace your CRM. Think of it as a way to ensure that every lead you actually pick up the phone to talk to is close to buying or selling a home. Starting at just $149 per month, it’s an ideal platform for solo agents who want to generate and nurture online leads without the steep learning curve.

Features

  • Exclusive leads
  • Automated pipeline management
  • Automated lead nurturing
  • Can nurture leads from other sources
  • Hot sheet based on lead behavior

Pros & Cons

  • Provides immediate replies to inquiries, emails & texts
  • Takes the pressure off of agents to be available 24/7
  • Automated lead nurturing and pipeline management
  • Lead generation websites won’t work for branding
  • CRM is basic compared to other platforms

Pricing

Starting at $149 per month, Zurple’s pricing is more affordable than other IDX lead generation websites like CINC and Real Geeks. If you’re just looking for a lead generation website to augment your personal site, we think Zurple offers good value for money

Here’s a quick breakdown of Zurple’s monthly pricing and setup fees:

  • Setup fee: $799
  • Basic Plan: $149 per month
  • Auto Leads: +$139 + cost of leads
  • Additional sites: +$100 per month, per site
  • Pipeline Boost: +$300 per month

Check out Zurple

READ OUR

Zurple Review

2. Market Leader: Best all-in-one lead generation + marketing platform

Market Leader logo: a real estate CRM solution

Starting at $189 per month

Market Leader offers agents an affordable way to generate and nurture leads that they can upgrade as their business grows. Their entry-level Pro package starts at around $189 per month and includes a CRM, IDX website, and marketing center that includes direct mail marketing.

Lead add-ons include very affordable top-of-funnel social media leads through their Network Boost program — to highly qualified (and much pricier) buyer and seller leads.

Market Leader is a fantastic option for newer agents who don’t have the budget for more advanced lead generation and nurturing tools like Ylopo or CINC.

Features

  • Listing marketing automation includes single-property websites
  • Print marketing includes bulk mail flyers, postcards and scheduled birthday and anniversary cards for past clients
  • Custom-branded content library
  • Automated email and text drip campaigns

Pros & Cons

  • Affordable all-in-one lead generation and nurturing system
  • Top-of-funnel Network Boost leads
  • Direct mail tools
  • Easily upgradeable to add more features
  • CRM is easy to use and has a large user base for troubleshooting and advice
  • IDX websites are very basic and have limited customization options
  • CRM lacks advanced nurturing features
  • No AI features available in any plan
  • No automated text messaging or auto dialer
  • Price-per-lead can be higher than other providers that charge more for software
  • Some agents complain about lead quality

Pricing

  • Professional for Agents: $189 per month + $30-$50 per lead (one user)
  • Teams: $329 + $30 to $50 per lead (up to ten users)
  • Broker Suite: Call for pricing

Check out Market Leader

READ OUR

Market Leader Review

3. Smartzip: Best for predictive analytics

SmartZip logo.

Starting at ~$500 per month

Smartzip uses predictive analytics to sift through reams of data to identify likely sellers before they hit other lead providers. Using their platform, you can easily target a zip code, neighborhood or custom farm area to find homeowners who are likely to sell in the next 12 months. The Smartzip algorithm uses over one billion data points gathered from behavioral, demographic, event and property information. This ensures their data is the most up-to-date and accurate.

In addition, Smartzip provides robust marketing and nurturing tools, including a CRM with real estate lead data, home valuation landing pages, direct mail campaigns, a comparative market analysis tool and more. If you want to generate and nurture seller leads on autopilot, that’s an unbeatable combination — one we think is the future of real estate software.

Features

  • Exclusive listing leads generated by predictive analytics
  • Local trend reports
  • Customized lead targeting

Pros & Cons

  • Predictive analytics targets likely sellers
  • Comprehensive marketing and nurturing tools
  • Design quality of marketing materials
  • Automated home valuation landing pages
  • Leads are not exclusive and are generally top-of-funnel
  • Not recommended for new agents; relatively pricey

Pricing

Starting at $500 per month, with an average monthly spend of $1,000

Check out Smartzip

READ OUR

Smartzip Review

4. Catalyze AI: Best for probate leads

Logo-Catalyze-AI

Starting at $180 per month

Catalyze AI leverages predictive analytics and artificial intelligence to identify exclusive inheritance listing leads before they reach traditional lead providers. While they don’t provide any lead nurturing tools, we think the benefit of exclusive listing leads that are highly likely to sell more than makes up for it.

It’s also a fantastic value for agents who are willing to put in the time to learn the probate process. Highly motivated listing leads for properties valued over $1 million are just $8 per lead. Closing probate leads might come with headaches, but they are an excellent way to fill your CRM with motivated, affordable seller leads.

Features

  • 40% of identified listing leads transact in 12 months
  • Nationwide coverage
  • Easy-to-use dashboard to track, manage, and export leads to your CRM

Pros & Cons

  • Affordable and highly motivated seller leads generated with AI
  • Can target leads in a 20-mile radius
  • Transparent pricing
  • Exclusive leads
  • No lead nurturing tools
  • Probate leads require extensive training and a thick skin to close
  • Long nurture time

Pricing

  • 30 inheritance listing leads (under $1 million): $180 per month
  • 30 inheritance listing leads (over $1million): $240 per month

Check out Catalyze AI

5. Altos: Best for data-driven lead nurturing

Logo-Catalyze-AI

Starting price: Free

Altos (formerly Altos Research), provides automated market report email campaigns and Facebook ads to generate and nurture seller leads. Unlike competitors who only update once per month, Altos reports are updated each week — perfect for weekly drip campaigns and more clickable Facebook ads. 

Altos’ software also provides analytics to track how your leads interact with your reports. You’ll get notified when a lead opens a report, forwards it or changes the zip code they’re searching in — giving you critical data to leverage on your next follow-up. It’s an ideal solution for newer agents who want to position themselves as the go-to local market expert in their farm area.

Features

  • Automated weekly market report email campaigns 
  • One-click Facebook ads 
  • Attractive and intuitive design 
  • Custom-branding available 
  • Analytics to track campaign performance

Pros & Cons

  • More timely data than other providers 
  • Email campaigns are automated and trackable
  • Analytics provide key insights for lead follow up 
  • Pre-written and optimized Facebook ads to generate leads 
  • Direct integrations with popular CRMs like Follow Up Boss and Real Geeks
  • Starter plan includes one free report
  • RPR provides (monthly) market reports free for NAR members
  • Market report PDFs only available in paid plans
  • Leads generated from market reports might be high-funnel 
  •  Home valuation ads generate lower funnel leads 

Pricing

  • Starter: Free
  • Professional: $79 per month
  • Premium: $149 per month 
  • Small office: $349 per month 

Check out Altos

6. Ylopo: Best for AI-powered lead generation + nurturing

Logo-Catalyze-AI

Starting price: $395 (software only)

Ylopo uses sophisticated artificial intelligence (AI) tools to generate, nurture and convert leads for you on autopilot. The platform’s proprietary technology focuses on “buy-sell” leads to help maximize ROI from your ad spend. Ylopo creates and updates dynamic social media ads (they change based on your lead’s behavior) that can laser-target specific demographic and geographic niches from the neighborhood level down. For example, if your demographic niche is Veterans in Honolulu, Ylopo’s system will only show them ads for properties that meet VA loan standards in Honolulu.

Trained on millions of conversations, Ylopo’s AI assistants work tirelessly to nurture your leads so you can focus on servicing your clients. Have a large database? Ylopo’s remarketing tool serves dynamic ads to cold leads already in your CRM —ensuring fewer leads slip through the cracks. It’s an ideal platform for tech-savvy agents, teams and brokerages who want to leverage AI to close more deals.

Features

  • Dynamic social media ads that change with lead’s behavior
  • Remarketing tool to serve ads to leads in your database
  • IDX lead capture website
  • AI voice and text message nurturing
  • Cash offer seller lead generation ads with Zoodealio

Pros & Cons

  • Targets leads in demographic and geographic niches
  • Direct integrations with Follow Up Boss, Sierra Interactive and Liondesk
  • Remarketing tool warms up cold leads already in your database
  • Limited CRM functionality
  • Pricing for software only is higher than competitors like Zurple
  • AI voice calls might annoy some leads

Pricing

  • Pricing for software-only packages start at $399 and vary widely based on ad spend and upgrades.

Check out Ylopo

Best IDX Website + CRM Platforms

Today’s IDX website + CRM platforms give you the near-magical ability to market your business, generate leads, build your brand and manage your transactions with one tool. An ideal IDX website + CRM platform should offer advanced CRM features, sleek IDX websites designed for lead capture and branding, and enough available upgrades to grow along with your business.

Here are our picks for the best all-in-one IDX website + CRM platforms for 2025.

7. CINC: Best overall website + CRM platform

CINC logo; a real estate CRM or customer relationship management software

Starting at $899 per month
 (pricing includes buyer leads)

CINC combines sleek IDX websites, bleeding-edge paid lead generation and AI nurturing tools with some of the best training in the industry. More than just an IDX website with a CRM, CINC bills itself as a complete system that gives solo agents and teams all the tools they need to run their businesses—an assessment we agree with. The optional 3-line auto-dialer is a feature we hope more software companies add to their platforms in the future.

If you want to focus on paid leads, CINC is an obvious choice. Their hyperlocal ad targeting allows agents to generate leads from specific neighborhoods, school districts, and even home types. Monthly pricing is steep, but it includes software and leads you can start working with right away.

Features

  • Hyper-local lead targeting focuses on neighborhoods, school districts and more
  • Optional CINC AI lead nurturing tool
  • Optional 3-line auto-dialer

Pros & Cons

  • Lead generation and nurturing platform powered by AI
  • Done-for-you Facebook and Google lead generation
  • Lead generation is powered by data from 50,000 top-producing agents & teams
  • Optional CINC AI lead nurturing tool trained by top-producing agents
  • Lead generation and conversion training
  • Online and in-person mastermind events
  • 6,000-member Facebook Mastermind group
  • Learning curve can be steep for non-tech-savvy agents
  • CINC’s IDX Websites are hyper-focused on lead generation but won’t win any design awards. If aesthetics are important to you, try Luxury Presence or Agent Image.
  • CINC isn’t cheap. Pricing is comparable to platforms like BoomTown which puts CINC out of reach for many solo agents
  • Less branding and marketing focused than other IDX website + CRM platforms

Pricing

Starting at $899 per month for solo agents and $1,500+ for teams, CINC’s pricing is comparable to other high-end platforms like BoomTown. However, pricing is heavily dependent on factors like ad spend, cost per lead in your farm area, and additional features such as their AI lead nurturing tool, so it can vary widely.

  • Free trial: no
  • Contract required: 6-month minimum
  • CINC AI: +$200 per month
  • 3-line auto-dialer: +$100 per month, per site

Check out CINC

8. Real Geeks: Best for solo agents

Logo-Real-Geeks

Starting at $399 per month

Real Geeks is one of the most popular and well-reviewed IDX website + CRM platforms for a good reason. It provides solo agents and small teams with all of the lead generation, nurturing, and marketing tools they need — starting at less than half the price of competitors like CINC or Boomtown.

While Real Geeks’ entry-level Establish plan doesn’t include done-for-you lead generation or advanced AI features, it’s still one of the best values in the industry. Available upgrades include an AI chatbot and done-for-you buyer and seller lead generation.

Features

  • Sleek IDX websites designed for lead capture
  • AI-powered lead nurturing assistant
  • Advanced Email and SMS drip campaigns
  • Reactive responses automatically texts leads based on their behavior
  • Automated property alerts and market reports
  • EstateIQ property valuation tool

Pros & Cons

  • Entry-level plan offers excellent value for money
  • Automated SMS & email auto-responders
  • A la carte upgrades offer advanced AI, done-for-you lead generation & automation features
  • IDX websites are designed for lead capture, not branding
  • Limited website customization options
  • AI-generated area pages created with SEO Fast Track tool might get flagged by search engines as spam

Pricing

  • Establish: $399 per month
  • Grow: $699 per month
  • Expand: $1199 per month
  • Conquer: $1700 per month
  • Contract required: 6 months
  • Free trial: No

Check out Real Geeks

9. Sierra Interactive: Best for small teams

Sierra-Interactive logo; a real estate CRM or customer relationship management software

Starting at $524.95 per month

Sierra Interactive is an all-in-one CRM and IDX website that uses a proprietary IDX integration to help small teams generate and nurture leads. Unlike other IDX websites that often use off-the-shelf IDX plugins, Sierra’s proprietary IDX is designed to rank your website on search engines. That means your website can generate free leads from search engines while you focus on giving your clients the service they deserve.

The platform also comes with an integrated triple-line dialer and offers team management features to never let a lead (or a client) slip through the cracks.

Features

  • Proprietary IDX designed to rank on search engines 
  • Sleek and stylish lead generation and branding websites
  • Integrated triple-line dialer 
  • Automated lead nurturing and marketing tools

Pros & Cons

  • Sophisticated CRM designed for teams 
  • Can choose between buyer and seller-focused websites
  • Done-for-you digital advertising 
  • In-app text message marketing tools
  • Not ideal for solo agents 
  • Leads are not included in the entry-level package
  • No built-in AI features

Pricing

Starting at $524.95 per month. Call for custom team pricing.

Check out Sierra Interactive

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Best real estate CRM software

Historically used as simple lead databases, today’s real estate CRMs offer agents and teams sophisticated lead generation, marketing, nurturing and business management tools for a relatively low monthly cost. As the old cliche goes, the best CRM is the one you use. Here are our top picks that we think you’ll love using:

10. Follow Up Boss: Best overall real estate CRM software

Follow Up Boss logo; a real estate CRM or customer relationship management software

Starting at $58 per month

Follow Up Boss offers agents a perfect balance between advanced CRM features and affordable pricing. Their platform is far more robust than a “just get it done” CRM like LionDesk, but it is still affordable enough for almost any agent — something competitors like Top Producer, Market Leader and Propertybase can learn from.

You’ll get all the tools you’ll need to nurture leads and stay organized without paying for an IDX website or other features you don’t need. How do they do it? In a word, integrations. Follow Up Boss is designed to work seamlessly with pretty much any other real estate software you have, so you can keep using the tools you love and control them from Follow Up Boss. Think of it as an operting system for your entire real estate business.

Features

  • Action plans to automate follow-up
  • Daily hot sheet
  • Easy-to-use and intuitive user interface
  • Advanced lead routing features for teams

Pros & Cons

  • Streamlined and intuitive dashboard and tools
  • Over 250 integrations with the most popular real estate software
  • Works perfectly alongside lead generation platforms
  • Excellent training and support
  • Large network of users
  • Transparent pricing
  • No AI features available
  • No auto-dialer upgrade
  • No text drip campaigns
  • Integrated calling feature is a $39 per month upgrade
  • Some integrations require Zapier to work

Pricing

Starting at $58 per month, Follow Up Boss sits in that sweet spot between bare-bones CRMs like LionDesk and more sophisticated platforms like Top Producer and Realvolve. It’s an excellent value for agents who want a full-featured CRM but don’t want to shell out $100+ per month.

  • Grow: $58 per month (paid annually)
  • Pro: $416 per month for 10 users (paid annually)
  • Platform: $833 per month for 30 users (paid annually)

Check out Follow Up Boss

11. Lone Wolf Relationships: Best for new agents

lone-wolf-logo

Starting at $33.25 per month

Starting at just $33.25 per month (when paid annually), Lone Wolf Relationships was designed from the ground up in 2024 as an affordable and easy-to-use alternative to bloated and expensive CRMs. New agents, or those with limited budgets, will find a lot to like here. It comes with an AI-powered email writing tool trained for real estate, pre-written email templates and an automation builder that can integrate drip emails and task reminders. With its focus on efficiency, simple automation, and organizational tools, Lone Wolf Relationships is a tool that gets the job done—without breaking the bank.

Features

  • Pre-built email drip campaigns and task reminders
  • Email template library
  • AI-powered email writing assistant
  • Easy-to-use platform

Pros & Cons

  • The most affordable real estate CRM on the market
  • Dashboards designed for usability and efficiency
  • AI-powered email tool is designed for real estate
  • Seamlessly integrates with other tools in the Lone Wolf ecosystem
  • Automated nurturing tools are limited compared to other platforms
  • Limited number of pre-built drip campaigns
  • No text message features
  • No built-in dialer
  • No done-for-you lead generation

Pricing

Starting at just $33.25 per month, Lone Wolf Relationships offers one of the best values in real estate software. While you won’t get done-for-you lead generation, you get exceptional value for money if you’re a brand-new agent without deep pockets.

Here’s a quick breakdown of Lone Wolf Relationship’s monthly pricing:

  • CRM: $33.25 per month (paid annually), $39 per month (paid monthly)

Check out Lone Wolf Relationships

12. Top Producer: Best value for money

Top Producer logo; a real estate CRM or customer relationship management software

Starting at $179 per month

Top Producer has come a long way from the clunky Windows 95-looking software it once was. Today, its CRM platform distinguishes itself with advanced lead generation and marketing features, streamlined and intuitive workflows, and a well-organized and well-designed user interface — all crucial attributes for a platform you’ll use for 4+ hours every day.

Top Producer’s newest features include AI-driven insights that help you get a 360-degree view of the contacts in your database and personalize your interactions. Along with MLS integration, there are helpful follow-up tools and solutions for automated social media lead generation and multi-channel, automated lead nurture.

Features

  • Social Connect automates your social media ad creation and streamlines your lead generation. Starting at $300 per user, per month, Social Connect comes with the company’s commitment to delivering a specific number of leads over the duration of your contract — for example, they commit to delivering a minimum of 180 leads throughout a six-month contract period.
  • Smart Targeting uses AI to identify the most promising potential sellers in your targeted farm area by crunching publicly available data to find homeowners who are most likely to sell their homes in the next 18 months
  • FiveStreet is the company’s proprietary tool that automates your lead follow-up using text and email, ensuring your clients aren’t waiting for a reply
  • Basic Transaction management tools with visual timelines

Pros & Cons

  • Customizable and user-friendly dashboard
  • Market Snapshot tool for up-to-date market intelligence
  • Diverse lead generation tools to suit various needs
  • Transparent pricing
  • Good customer service reputation
  • Limited integration with the provided agent website
  • Agent websites are a little dated-looking

Pricing

  • Pro: $179 a month
  • Pro + Leads: $479 per month
  • Pro + Farming: $599 per month
  • Pro Teams 5: $399 per month
  • Pro Teams 10: $699 per month
  • Pro Teams 25: $1,199 per month

Check out Top Producer

READ OUR

Top Producer Review

13. Rechat.: Best for teams & brokerages

Logo-rechat

Similar price per seat to Salesforce – call for detailed pricing

Rechat just might be the first truly mobile-first CRM and marketing platform for teams and brokerages. Using the app, agents can quickly and easily create social media posts, send emails, fire off a CMA or advertise a listing — right from their phone.

Forget speed to lead. Rechat offers speed to market. Crucial in an age where being first often means the difference between going viral and getting left behind. Rechat offers an almost gamified real estate CRM marketing and transaction management experience that will make Millennial and Zoomer agents feel right at home.

Features

  • Lightning-fast social media marketing 
  • Transaction Center to track deals
  • Digital ad creation tool
  • CMA creation tool

Pros & Cons

  • True mobile-first UX design for speed & ease of use
  • Can be white labeled 
  • Gorgeous social media & marketing materials 
  • Seamless all-in-one marketing, CRM & transaction management
  • Not available for solo agents 
  • Pricing is not transparent

Pricing

Comparable per-seat pricing to Salesforce. Call for custom pricing.

Check out Rechat.

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Best real estate marketing software

Through the magic of AI and the talent of human designers, today’s real estate marketing software can help make your personal brand shine like never before. Whether you want to fit in with the cool kids on social media or wow a homeowner with virtually staged photos, today’s marketing software can get it done — for a fraction of the cost of hiring professional marketers.

14. Coffee & Contracts: Best for social media marketing

Logo-Coffee-and-Contracts-new

Starting at $74 per month

One of our favorite social media marketing platforms of the last decade, Coffee & Contracts will make followers think you spend thousands of dollars a month on a marketing team. They provide up-to-the-minute, trendy and stylish templates for Instagram Posts, Reels and Stories—including scripts and lead magnets written by top-producing agents.

It’s the perfect way to educate, delight and build relationships with potential clients across your social media channels. What we really love about the Coffee & Contract marketing platform is its dedication to high-quality design and copywriting. Competitors like Agent Crate and Jigglar don’t even come close. While they don’t offer AI features (yet), the human touch in their design and marketing calendars truly stands out.

Features

  • Large and frequently updated library of marketing templates
  • Lead magnets designed for conversion
  • Scripts for Instagram Reels and Stories
  • Facebook Mastermind Group has 5,800 members

Pros & Cons

  • All real estate content written by top-producing agents
  • The best quality graphic design in the industry — hands down
  • Scripts for Reels and Stories are written in natural (human!) language
  • Large network of fellow users on Facebook group
  • Hundreds of templates and new templates are added weekly
  • Other agents will be using the same templates and scripts
  • Cannot schedule posts from the app
  • Content is not unique to your farm area

Pricing

Coffee & Contracts membership starts at $74 per month. You’ll also need a Canva subscription to fully utilize the platform, but since almost every agent we know already has one, it’s hardly a deal breaker.

Check out Coffee & Contracts
Use Code HW15 for $15 off your first month

15. Pivo Real Estate: Best for video marketing

Logo-Pivo-Real-Estate

One-time fee: $399.99

Pivo Real Estate uses AI to help agents create sleek, professional-looking videos for a fraction of the cost of hiring a videographer. Using just your smartphone, Pivo allows you to create 3D tours that give Matterport a run for its money. It also follows you around the room like a professional cameraman while you pitch homeowners or record walkthroughs for buyers.

Even better, you have no monthly subscription fees to pay after purchasing their camera. Pivo’s bleeding-edge software is in the device itself. That means you’ll get as many professional 3D tours as you want with one less bill to pay every month — a win-win in our book.

Features

  • Free for life after purchasing their device
  • Brokerage pricing available
  • Can create 3D tours, dollhouses, and floorplans
  • Motion-tracking camera

Pros & Cons

  • The most affordable way to create high-quality 3D tours
  • Works with your smartphone — no camera required
  • Motion-tracking feature follows you around the room like a professional cameraperson
  • 3D tours are not quite as smooth or detailed as Matterport
  • No Zillow integration for 3D tours
  • Competing 3D smartphone attachments are comparably priced

Pricing

  • Purchase access to Pivo Pro for a one-time fee of $399.99, which includes the service cost of the product.

Check out Pivo Real Estate

16. LazyEditor: Best for short-form video creation

LazyEditor Logo

Starting at $28 per month with free trial

We wouldn’t consider not doing your own video editing lazy, but if it gives us an excuse to use LazyEditor, sign us up as lazy! LazyEditor’s AI technology makes it easy to create short-form videos to showcase your listings. The process is simple: Go to LazyEditor.com and upload static images of your listing or input your online listing link. The web-based program will create moving images for you, accompanied by captions. Use the AI-created captions or edit them based on your preferences, and choose an AI voice to do a voiceover for your video. Publish the video and then post — that’s it.

In addition to listing walkthrough videos, LazyEditor also helps edit talking head videos that are perfect for your social media posts. Record your videos and upload them to the site, where they will be edited with AI to add relevant background images and remove errors. Then, all you have to do is post it on your social and watch the engagement pour in.

Features

  • Turnaround time is within minutes
  • No manual editing
  • Captions automatically added to videos
  • Upload property listing links directly from Zillow or Realtor.com to use images

Pros & Cons

  • AI-generated voiceovers available in multiple languages
  • Customize captions and voiceover to highlight the property’s best features
  • Personalized support from customer service team
  • Limit on number of videos per month
  • Two separate subscription plans for listing walkthroughs and talking head videos

Pricing

Talking Video Editor

  • Free trial: $0; one talking video
  • Professional: $28 per month

Home Walkthrough Creator

  • Free trial: $0; one listing video
  • Basic: $30 per month
  • Standard: $60 per month
  • Agency: $200 per month

Check out LazyEditor

17. Apply Design: Best for virtual staging

Logo Apply Design

Starting at $7 per image

While they haven’t integrated AI (yet), Apply Design’s virtual staging software is an affordable and easy-to-use way to virtually stage your listings. We really love how they let you choose from common and trendy interior design styles to match the home’s style — without having to pay a professional stager hundreds of dollars. They also offer an astonishing 15-minute turnaround time for staged images. AI might be faster, but the quality is hit or miss (so far!), and that’s why Apply Design is still the best bang for your buck.

Features

  • DIY virtual staging
  • One-click virtual staging
  • Realistic 3D furniture models

Pros & Cons

  • 15-minute turnaround time
  • Furniture removal included
  • Variety of interior design styles to choose from
  • Realistic-looking virtual staging
  • Free revisions until you are happy with the results
  • Images from professional virtual stagers are still higher quality
  • Customization options are limited
  • Not designed for luxury listing agents

Pricing

  • Auto Staging: from $10.50 per image
  • DIY Staging: from $7 per image

Check out Apply Design

Best AI real estate software

AI real estate software might replace every app on your phone over the next few years. Even if you’re not on Team Robot Uprising, these tools are already making waves in our industry. These are the three tools we think are the most useful for agents, and yeah, maybe a little scary, too.

18. REimagineHome: Best for AI-prompted virtual design staging

REimagineHome logo.

Starting price: $14/month

REimagineHome is the perfect tool for listing agents who want their properties to get noticed, but not spend a lot of time doing it. The AI prompts make adding furniture super easy, especially for those who don’t have a keen eye for design or who are not tech-savvy. Just upload your images into REimagineHome, and the process will begin. It will ask if you would like to remove or add furniture, and if you want to add, it will prompt you with different styles until you are satisfied with the output. The images come out in seconds and are ready to be posted to your accounts.

Features

  • AI-prompts provide design options
  • Expert services available through partner company, Styldod
  • Images completed in seconds
  • Revisions allowed

Pros & Cons

  • Scalable options for growing or large teams
  • No design or technology skills necessary
  • Outdoor renderings and landscaping options
  • Credits may be used quickly
  • For a 100% original design, human designers might be preferred
  • Renderings are not to be used for architectural purposes

Pricing

  • Legacy tools: $14 per month for basic editor with limited rooms & older AI
  • Full design studio: $29 per month for unlimited freedom to redesign any space, any way
  • Power bundle: $49 per month for scaling your design output with more credits
  • Agency bundles: $99 per month for high‑volume design for teams & agencies

Check out REimagineHome

19. Scout: Best for AI-powered lead enhancement + nurturing

Scout logo

Starting price: Free

Scout is a game-changing new AI lead enhancement and nurturing tool that allows busy agents to find warm leads in their database easily. Using their proprietary AI, Scout adds actionable data such as how long they’ve lived in their home, the number of bedrooms and the home’s square footage to every contact on your list. Once the data is added, Scout uses it to automatically write and send personalized emails and follow-ups to engage with your leads — saving you hours of tedious research, data entry and time spent creating personalized email drip campaigns.

Features

  • AI-powered lead enhancement 
  • AI-written personalized emails 
  • AI-powered drip campaigns 
  • AI-powered follow-up emails 

Pros & Cons

  • Lead enhancement data includes leads’ birthdays, their home’s beds, baths, length of ownership and square footage 
  • AI-written emails are highly personalized for every lead 
  • AI-powered drip campaigns are automated and customizable 
  • Integrations with Gmail, Follow Up Boss and Hubspot 
  • Free plan includes email templates, campaigns and follow-ups
  • AI email writing and lead enhancement only available in paid plans
  • Realtively high price point for lead enhancement and nurturing 
  • CRM companies might add similar tools as upgrades
  • Professional plan limited to 350 contacts per month.  
  • Results from any AI can be unpredictable

Pricing

  • Scout offers a free plan that offers access to a limited number of Scout’s tools and features, but pricing climbs quickly from there. Agents and teams with large databases will get the best ROI from Scout. 
  • Free: $0 
  • Professional: $200 per user, per month 
  • Organization: $1925 per user, per month

Check out Scout

20. Fello: Best for lead scoring

Fello new logo

Starting at $165 per month

Fello is a CRM add-on that transforms your database into a lead generation machine. Sync your contact list to Fello and watch as it fills in the blanks with contact information, plus the behavioral and property data that you’re missing. Then, Fello uses its AI-powered engine to predict likely sellers in your database with lead scoring — so you know exactly who to contact and when. Instead of wasting time and money blasting out marketing materials to your entire database, Fello allows you to focus on leads who are ready to sell.

Features

  • AI-powered lead scoring 
  • Integrates with current CRM
  • Finds missing contact and property information

Pros & Cons

  • Finds likely sellers in your database
  • Monitors your leads 24/7 
  • Turn cold leads into new opportunities
  • Real-time notifications
  • Automated email and direct mail marketing
  • Larger databases cost more money
  • Some CRMs already have marketing automation
  • Focused on generating leads from current database, not brand new leads

Pricing

  • Starter: $165 per month, paid yearly, for 500 contacts 
  • Growth: $415 per month, paid yearly, for 3,000 contacts 
  • Scale: $665 per month, paid yearly, for 10,000 contacts
  • Enterprise: Custom

Check out Fello

21. HouseCanary: Best for data-driven market valuations

Logo-HouseCanary

Starting at free to $15 per report

HouseCanary combines artificial intelligence (AI) and image recognition to provide actionable insights from extensive real estate data. It’s an ideal solution for those seeking AI-powered valuations and market trend data, making it a go-to valuation tool for real estate professionals.

Features

  • Automated valuations in 19,000 zip codes
  • Demographic and market predictions 
  • Includes property images to assess condition 
  • Can also assess rent values

Pros & Cons

  • Chat-based AI assistant to find data (coming soon)
  • Objective home valuations based on data 
  • Excellent for agent investors
  • Valuations are pricey compared to other automated systems

Pricing

  • Free- $15 per report
  • Custom enterprise pricing available

Check out HouseCanary

22. ListedKit AI: Best for transaction management

Screenshot 2025-08-12 112702 - Edited

Starting at $9.99 per transaction

Think of ListedKit AI as your own personal transaction coordinator. Ava, ListedKit AI’s assistant, organizes all the paperwork and contracts for your transaction. Simply upload documents and put Ava to work analyzing the documents for accuracy, while extracting contact information and creating a timeline for your transaction.

Features

  • Integrates with Google calendar and Gmail
  • Collaborate with other team members
  • Task reminders to guarantee deadlines are met
  • Draft personalized emails

Pros & Cons

  • Summarize tasks
  • Pre-built email templates
  • Simple and easy-to-use interface
  • Does not integrate with CRM
  • No mobile app

Pricing

  • $9.99 per credit (1 credit per transaction)
  • Discount for the purchase of multiple credits

Check out ListedKit AI

23. Collov AI: Best for affordable AI home staging

Collov AI logo

Starting at 22 cents per staged photo

Collov uses the latest AI image technology to virtually stage listings in seconds instead of days. Instead of struggling with finicky staging software or paying for virtual staging, their software lets you stage your listing (or any listing) with one click.

While the image quality is not yet on par with high-end professional virtual stagers, it’s shockingly close and 95% cheaper. A win-win for budget-conscious listing agents or buyer’s agents who want to present options for their clients.

Features

  • High-quality AI virtual staging in 10 seconds 
  • Removes furniture from photos 
  • Free trial

Pros & Cons

  • Can choose room type and furniture styles
  • Affordable pricing 
  • Full copyright on staged images
  • Easy to use – no tech experience needed 
  • Saves time and money
  • Results aren’t perfect up close
  • Might not be suitable for luxury listings

Pricing

  • Standard: $16 per month (15 photos per month) 
  • Advanced: $39 per month (150 photos per month)
  • Professional: $225 per month (1,000 photos per month)
  • Enterprise: Call for pricing

Check out Collov AI

Our methodology: How we chose the best real estate software for 2025

Vetted by HousingWire’s expert real estate agents, brokers, and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of U.S. housing market, for housing professionals.

To find the best real estate software across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews, and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each real estate software to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support, and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

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