As agents, Zillow is our best friend and worst enemy. Generally, it provides easy access to listings and gives our clients a glimpse of the market, but it can also be unrealistic with pricing, thereby giving false promises to home buyers and sellers. Either way, it is the go-to listing platform with about 227 million average monthly unique users, so having your smiling face on Zillow is a huge business opportunity.

This takes us to Zillow Premier Agent, the real estate agent-specific program created by Zillow to fuel agent pipelines with clients directly from listings on Zillow. As with other lead generation platforms, the biggest questions are: How does it work, and is the Zillow Premier Agent cost worth it for me?

After extensive research and reaching out to a few real estate agent friends, like Tom Tomasian, a diehard Zillow Premier Agent throughout his career in Massachusetts and Florida, we’ve got answers for you to determine if it’s worth the cost of becoming a Zillow Premier Agent.

What is Zillow Premier Agent?

Zillow Premier Agent is an advanced marketing and advertising program offered by Zillow that launched in 2008. At its core, Zillow Premier Agent connects agents with potential home buyers and sellers. The main goal is to enhance the visibility and reach of real estate agents.

By signing up as a Zillow Premier Agent, agents receive leads directly from Zillow based on their target zip codes, allowing them to focus on specific markets or neighborhoods. These leads are typically high-intent, as they come from users who have shown a direct interest in buying or selling property.

The value proposition of Zillow Premier Agent lies in its lead generation capabilities. Agents receive leads directly from Zillow based on their target zip codes, allowing them to focus on specific markets or neighborhoods. These leads are typically high-intent, as they come from users who have shown a direct interest in buying or selling property. In other words, ideal. Zillow Premier Agent allows you to reach a vast audience of active home buyers and sellers.

Additionally, Zillow Premier Agent includes tools for managing and nurturing leads, integrating with customer relationship management (CRM) systems and analyzing performance metrics. These resources are designed to help agents efficiently convert leads into successful transactions, thereby growing your business and market presence.

How much does Zillow Premier Agent cost? 

Now that you know the ins and outs of how it works, let’s talk about how much Zillow Premier Agent costs. Unfortunately, we can’t give you an exact number because Zillow wants to get on the phone with you to provide custom pricing based on your location.

In general, leads through Zillow Premier Agent cost between $20 and $60 per lead. However, your actual cost is determined by a few factors, most out of your control. Here are the four main factors that will determine what your cost will be:

• Your chosen zip code 
• Average home values
• Number of competing agents 
• Overall market demand 

The general rule is that the higher the property value in your zip code, the higher the Zillow leads cost. In addition, the more agents in your zip code, the smaller your share of leads, and you may need to pay more to grab a larger market share. Typically, Zillow Premier Agents pay between $300 and $500 per month in non-metro areas and $1,000 per month or more for metro areas.

How does Zillow Premier Agent work?

When an agent signs up, they are featured as the “Premier Agent” on listings in their chosen ZIP codes. This means that your contact information and profile will be prominently displayed alongside properties you’re representing and in areas where you want to generate new business. When a potential home buyer or seller views a property listing on Zillow, they see your Premier Agent’s information and can directly contact you for more information or to schedule a showing.

Here are features that make Premier Agent work its magic:

• Featured listings: Agents’ listings are given priority placement on Zillow and Trulia, increasing visibility to potential buyers.
• Lead generation: The platform generates leads by connecting agents with buyers and sellers who are actively searching for homes on Zillow and its affiliate sites.
• CRM integration: Zillow Premier Agent integrates with various CRM systems, allowing agents to effectively track and manage their interactions with leads and clients.
• Performance analytics: The service provides detailed analytics on listing performance and lead engagement, helping agents understand their return on investment (ROI) and refine their marketing strategies.
• Zillow Premier Agent profiles: Agents can build robust profiles with client reviews and ratings, enhancing their credibility and appeal to potential clients.
• Exclusive advertising: Agents get exclusive advertising opportunities on Zillow and Trulia, providing them with a competitive edge in their local markets.
• Training and resources: Zillow Premier Agent offers various educational resources, webinars and training sessions to help agents maximize their use of the platform and improve their overall real estate marketing skills. These features combine to create a powerful tool for real estate agents to increase their market presence, enhance their brand and drive more successful transactions.

Pros and cons of Zillow Premier Agent

Let’s break it down a bit further to see the pros and cons of using Premier Agent.

• Increased exposure: Zillow is one of the largest real estate websites, offering agents a platform with a vast audience and enhancing their visibility to potential clients.
• Targeted Advertising: Agents can select specific ZIP codes where they want to focus, allowing for targeted marketing in areas they know well or wish to grow their business.
• Lead Generation: The platform provides a steady stream of leads from potential buyers and sellers, which can be crucial for business growth and maintaining a consistent client pipeline.
• Tools and Analytics: Zillow Premier Agent offers various tools, including a CRM system and analytics, helping agents track, nurture and manage leads more effectively.
• Reputation Building: With features for client reviews and ratings, agents can build their reputation online, which is increasingly important in the digital age.

• Cost: The service can be expensive, especially in competitive markets, and may not be cost-effective for all agents, particularly those new to the industry or working in lower-cost markets.
• Competition: Agents are often listed alongside other Premier Agents on the same listings, which can dilute the impact of their advertising and require them to work harder to stand out.
• Quality of Leads: Not all leads provided by Zillow are high-quality; some may be early in the buying process or not serious, requiring agents to spend time qualifying leads.
• Dependence on Platform: Heavy reliance on Zillow for leads can make agents vulnerable to changes in platform policies, pricing or market dynamics.
• Learning Curve: Maximizing the benefits of Zillow Premier Agent requires understanding and effectively utilizing its tools and analytics, which can have a learning curve for some agents.

Alternatives for Zillow Premier Agent

We know Zillow’s lead generation is primarily for buyer leads, which are important to your pipeline. However, there are other types of leads that agents can target to build a business, plus a variety of systems that offer additional capabilities like a CRM, marketing suite, communication, etc. Here are other options to look at if Premier Agent isn’t for you:

Market Leader

$189/month

Targets buyers and sellers, and contains marketing and advertising capabilities

Visit Market Leader

Smartzip

~$500/month

Targets sellers with predictive analytics

Visit Smartzip

REDX

$50/month

Targets niche leads, i.e. expired, foreclosure, FSBO, FRBO

Visit REDX

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FAQs

How do I get out of a Zillow Premier Agent contract?

If you’re on a month-to-month agreement with Zillow, you can cancel your subscription at any time. If you have a current contract, you can cancel it before the end of the current term, but you will be charged an early termination fee. The fee will be twice the monthly minimum spend outlined in your contract.

Can you remove a bad review on Zillow?

You cannot remove a bad Zillow review, but you can respond to it. However, if there is inappropriate content on the review, you can flag it with Zillow for their moderators to review and remove it.

Are paid leads worth the money?

This all depends on your lead generation strategy, but paid leads definitely do save time and effort, which does equate to your money and ROI. In that respect, paying for leads and getting to work them immediately is worth it for a lot of agents. However, if your budget does not allow for the additional spend at the moment, there are certainly free, organic ways to capture leads.

Related article

15 real estate lead generation ideas (+ expert tips & tools)

The full picture: Is Zillow Premier Agent worth it?

The question of the day! And the answer: it depends on what you’re trying to achieve, and if you’re willing to work within the Zillow system consistently. Zillow Premier Agent works best for agents who:

• Seek to expand their online presence and lead generation in specific markets.
• Have a strong understanding of their local real estate market and want to target potential clients actively searching for homes in those areas.
• Want to leverage Zillow’s extensive user base to boost their listings’ visibility.
• Aim to establish themselves in competitive markets.
• Are adept at online communication and can promptly respond to inquiries.
• Are willing to invest in marketing and understand the value of online platforms in today’s digital-first real estate environment. 

On the other hand, Premier Agent might not be the best option for agents who:

• Want to focus on seller or niche leads, like expired, foreclosure, etc. 
• Are in saturated markets, as it may cost more for leads in areas where multiple Premier Agents already have claimed territory.
• Do not have a firm grasp on communication strategies; it would be best to hone those skills before spending money on Zillow. 
• Have zero experience talking to clients; you’ll be required to reach out to leads who inquire about listings, so practice having initial qualifying conversations before using Premier Agent.

Zillow Premier Agent is an industry leader for a reason. The agents who use it successfully understand the nuances of the CRM, the urgency of responding to leads and the importance of having a solid online profile when buyers and sellers are online shopping.

As with all things real estate marketing, only you can decide if Zillow Premier Agent is worth it. If you think you are up for the challenge, then investing in Zillow Premier Agent may be the thing you need to level up in your real estate business.

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Aussie caravan owners are being warned they can be hit with hefty fines from this one “disgusting and illegal” act.

Many Aussies are leaning into caravan culture and ditching their homes to live life out on the road, avoiding rent and high mortgages.

However many are taking shortcuts when it comes to the less attractive parts of the lifestyle by dumping “greasy, slimy” grey water on the road as they drive instead of disposing of it properly.

Grey water is used for showering, kitchen and bathroom sinks in caravans and RVs and although it doesn’t include sewerage, Victoria’s EPA says it can still be contaminated and risk human health, harm animals, plants and impact water quality.

Not only does it leave water that is tainted with “grease, oil and bodily fluids,” which is unsafe for drivers and bad for the environment – but it also classifies as illegal dumping.

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Fines vary across each state and territory, but those caught in NSW can cop huge on-the-spot fines ranging from $1000-$2500 according to NSW Environment Protection Authority (EPA). The maximum penalty an individual can cop for small-scale illegal dumping in NSW is between $25,000-$50,000.

Aussie caravanner Ken Wilson – who travels the country teaching a caravan road safety program with wife Jenny – took to Facebook to call out the “disgusting and illegal habit.”

“Releasing grey water onto the road from your caravan or motorhome is highly illegal and a danger to road users,” he wrote.

Mr Wilson said he had witnessed a rise in caravan owners opening their valve to empty their grey water tank as they are driving along the road. He also claimed he had been approached by many car and motorcycle drivers asking him to help stop the “disgusting habit.”

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“Grey water is all the water from your caravan’s sink and shower, so people washing up at their sink, all their greasy pots and pans or the rinsing out [of] raw meat trays,” he told Yahoo News.

“Or people taking a shower, taking a pee there, or even rinsing off after sex. Everything goes down to the grey water tank.”

He went on to urge caravanners to close their grey water tanks prior to travel and dispose of it as directed by each park in their designated dumping areas.

The initial social media post was met with hundreds of comments and likes in support.

“Yes we had beetroot chunks and bits of carrot stuck on our windscreen from a caravan flying past,” one comment said.

“Someone posted a couple months back on another caravan forum that he just received a $600 plus fine from highway patrol in NSW for this exact thing,” another user said.

Mr Wilson told Yahoo News that more awareness needed to be raised on the problem.

“Because it’s a stupid, entitled attitude,” he said. “Just don’t do it. It’s inconsiderate and dangerous.”

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The post Caravan homeowners face fines for ‘disgusting’ grey water dumping appeared first on realestate.com.au.

They’re the famous twins who coined the phrase “you got it, dude” on the hit TV series, Full House.

Mary-Kate and Ashley Olsen shot to fame as child stars on the classic sitcom. The sisters landed the role of Michelle Tanner when they were just six months old.

The series ran for eight seasons from 1987 to 1995, ending when the siblings were eight years old.

After becoming one of Hollywood’s most famous duos, the Olsen twins retired from acting and pursued a career in the fashion industry.

Despite not having a major film or TV role in over two decades, Mary-Kate and Ashley are now among the wealthiest women in entertainment, with a combined net worth of $US1 billion ($A1.5 billion).

With their vast fortune, the twins have amassed an impressive collection of properties.

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From sprawling mansions to luxe penthouses, here’s a look at the sisters’ real estate portfolio.

NYC penthouse

While attending New York University (NYU), Mary-Kate and Ashley snapped up four penthouse apartments at the Morton Square condominium for $US7.3 million ($A11.3 million).

According to the New York Post, the pair purchased the unit while it was still being constructed in 2004, but never moved into the five-bedroom pad.

The duo listed the property for $US12 million ($A18.4 million) in 2007. After lingering on the market for three years, they sold the penthouse for $US7.7 million ($A11.7 million).

Los Angeles

The same year the siblings bought their New York penthouse, they forked out $4 million on a mansion in Los Angeles.

According to the LA Times, the pair planned to live at the Bel-Air house during uni breaks.

In 2007, the twins downsized their Californian home for a smaller house in Larchmont Village, Los Angeles.

They reportedly paid $US1.6 million ($A2.4 million) for the Spanish style four-bedroom pad.

Ashley’s New York City loft

In 2016, Ashley splashed out $US6.75 million ($A10.3 million) on a luxury condo in Greenwich Village.

Last year, the fashion designer put the pad on the market for $US7.25 million ($A11.1 million).

The historic and roomy two-bedroom, 2.5-bath apartment sprawls over nearly 280 sqm.

The posh property featured a wood-burning fireplace, a wet bar and views of the city.

Mary-Kate’s property moves

East Village townhouse

In 2019, Mary-Kate and her then husband, Olivier Sarkozy, listed two neighbouring 19th-century townhouses in Manhattan’s East Village.

One, at 123 E. 10th St was listed for $US7.69 million ($A11.8 million) while the other, 125 E. 10th St. had a price tag of $US8.3 million ($A12.7 million), the New York Post reports.

At the time, both homes could be sold together for $US15.99 million ($A24.5 million).

Sarkozy, the half-brother of former French President Nicolas Sarkozy, purchased the 123 E. 10th St. in 2012 for $US6.25 million ($A9.6 million) and sold it for $US6.4 million ($A9.8 million) in 2014.

However, he and Olsen never moved in. Instead, between 2012 and 2014, the pair rented the property at 125 E. 10th St. And despite the fact they were tenants, they still reportedly made renovations to the kitchen and bathrooms.

Turtle Bay

In 2014, Sarkozy and Olsen bought and moved into another townhouse, at 228 E. 49th St. in Turtle Bay, for $US13.5 million ($A20.7 million).

The couple was renovating the mansion at the time of their split and never moved into the home.

Following their divorce in 2021, Sarkozy parted ways with the gutted property to the tune of $US10.3 million ($A15.8 million), the Wall Street Journal reported.

The French banker sold the house in 2022 after a year on the market.

Ditching acting for fashion career

According to People Magazine, Mary-Kate and Ashley twins started off making around $US2,400 ($A3,700) per episode on Full House.

While on the show, the sisters’ increased to $25,000 ($A38,000) per episode and then reached upwards of $US80,000 ($A123,000) per episode.

By the time they were ten, the twins had their own production company, Dualstar, a string of TV sitcoms and movies and an estimated fortune of $US10 million ($A15.4 million), The US Sun reports.

The sister’s experience of growing up in the spotlight left them eager to escape the glare of publicity in their late teens.

After the last film New York Minute flopped, the pair turned their back on acting and decided to concentrate on building their fashion empire.

In a 2019 interview with Vogue, the twins explained their decision to leave acting in favour of fashion.

“We’ve been there, we’ve done that, we started out that way,” Mary-Kate said.

“But this is the way we chose to move forward in our lives: to not be in the spotlight, to really have something that speaks for itself.”

Their high-end designer chain The Row was founded in 2006 and was turning over $US50 million ($A76 million) a year by 2015, as well as landing four Designer gongs at the prestigious Council of Fashion Designers Awards (CFDAs).

The pair followed up with a more affordable brand, Elizabeth and James, now produced in partnership with Kohls.

In 2019, it was estimated the pair were worth $US560 million ($A860 million) between them.

But as their fortune grew, the pair became increasingly reclusive, hiding away from the public glare and only occasionally being spotted together near their New York offices.

The twins have spoken out about their reluctance to be the faces of the brand.

“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley Olsen told i-D in 2021.

“It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”

In the same interview, Mary-Kate Olsen called herself and her sister “discreet people”.

Last year, Mary-Kate and Ashley sold a minority stake in The Row at a valuation of $US1 billion ($A1.5 billion).

Parts of this story first appeared in the New York Post and The US Sun and were republished with permission.

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The post Inside Mary-Kate and Ashley Olsen’s impressive property portfolio appeared first on realestate.com.au.

Cashed-up buyers aren’t wasting any time snapping up prestige properties, with two luxury homes selling within days of hitting the market over the past week.

A modern Beaumont mansion and a revived Hyde Park character home were on the market for less than a week before going under offer.

Williams Real Estate agent Michael Stentiford said there were multiple offers on the table for the Beaumont property at 26 Katoomba Rd, which changed hands for an undisclosed price.

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“We launched on the Tuesday and had our first open inspection on the Wednesday,” said Mr Stentiford, who sold the property with Angela Stentiford.

“By the end of lunch time Monday, we had five offers on the property.”

Mr Stentiford said all the househunters who made an offer for the four-bedroom home were locals, with the buyers being a family and the under bidder already a Katoomba Rd resident.

While there were several standout features of the home, Mr Stentiford said the custom designed and built property’s quality was what appealed to prospective buyers most.

“With this particular property, it was very well built and laid out, with the master suite downstairs,” he said.

“There was absolutely no compromising.

“There’s a shortage of stock in that location that delivers the true quality that people are looking for.

“At that end of the market, people are picky.”

Meanwhile, the Hyde Park property at 199 King William Rd sold after its first open inspection.

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Property records show the three-bedroom sandstone villa changed hands for $2.95m.

Selling agent Stephanie Williams, of Williams Real Estate, said there was “so much interest” in the property, mainly because of its position.

“That precinct is just so popular, it has such a nice, cosmopolitan village feel,” she said.

“It was a local buyer (who purchased the home) and we had multiple interested parties.”

Ms Williams said another in the suburb at 44 Westall St sold within a week, its position in the sough-after area being one of its biggest drawcards.

“There are always strong numbers in there,” she said.

Fully-renovated homes offering a turnkey lifestyle were in high demand at the moment, Ms Williams said, with many willing to pay a premium price for the convenience.

The post Adelaide prestige properties selling in less than a week appeared first on realestate.com.au.

The Dandenong area of Melbourne has been named Australia’s first-home buyer capital and the wider city cemented as the nation’s top hotspot for market entrants.

It comes as part of new research showing more first-home buyers are making a move today than they were before the pandemic — despite a typical market entrant household being able to afford the mortgage on fewer than one five homes sold nationwide in the past year.

With the report also identifying the areas that are on top of first-home buyer shopping lists around the nation, it’s also a shortcut for where they could soon be driving a market boom off the back of boosted government support schemes and interest rate cuts.

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The First-Home Buyer Report from PropTrack and the CBA has revealed it now takes almost six years for an average household to save a 20 per cent typical home deposit, and that if it weren’t for Melbourne first-home buyers around the country would be able to afford fewer than one in seven homes listed for sale.

The Victorian capital accounts for seven of the top 10 most searched first-home buyer areas around the country, with the Brunswick-Coburg area, as well as Preston and Reservoir filling out the top three.

The only other parts of the country to make the list were Canberra’s Gungahlin and Molonglo regions, ranked fifth and seventh respectively, and the north west of Hobart in Tasmania — ranked 10th.

Latest Australian Bureau of Statistics data backs the report, with Victoria recording 38,472 new loans to first-home buyers in the past financial year — more than a third of the 116,280 mortgages signed to market entrants nationwide.

Loans to first-home buyers across the country are up more than 29,000 compared to the same time in 2015.

PropTrack chief economist Angus Moore said the increase in first-home buyers nationwide, and even in Melbourne, was “surprising” given that housing was now “a lot less affordable than it was five years ago when interest rates were much smaller”.

While Mr Moore said three interest rate cuts since February had boosted wannabe homeowners’ ability to pay mortgages and what they could borrow, the reality was that there was no chance of regaining affordability levels seen as recently as during the pandemic.

Where Australians Look For A First Home

“We won’t go back to 2021 affordability levels, when interest rates were at record lows,” he said.

Despite this, he estimated would-be buyers had about a year, though less in some areas, before home price rises eroded the interest rate cuts’ benefits.

With expansions to the federal government’s Home Guarantee scheme that will give more young Australians a chance at buying a home with a 5 per cent deposit, whild dodging the need to pay expensive lenders’ insurance, it could prove a powerful combination.

While it’s likely more first-home buyers will get federal government assistance after price caps and income thresholds on the nation’s Home Guarantee scheme are updated from October 1, Mr Moore said it was hard to know how much of an impact this would have — though he expected there would be some increase in buyer numbers.

He noted that the share of homes open to first-home buyers under the revised scheme’s 5 per cent deposit margin would come close to doubling in some capitals as caps lift from $900,000 to $1.5m in Sydney, from $700,000 to $1m in Brisbane, and frmo $600,000 to $900,000 in Adelaide.

In Melbourne it will be a more modest increase in availabilities, as the cap goes from $800,000 to $950,000.

Last month the CBA forecast one more interest rate cut this year to give would-be market entrants more borrowing power, and reduce the cost of paying a mortgage.

But also estimated that nationwide, home values would rise 6 per cent in total across 2025, and a futher 4 per cent in 2026.

They have tipped Brisbane, Perth and Adelaide to perform the most strongly with increases from 8 per cent to 6 per cent across this year — and more modest increases in Sydney and Melbourne.

Mr Moore noted that Melbourne was “dragging up” the nation’s overall affordability.

What first-home buyers should expect in Sydney, Queensland and South Australia.

The typical income range of a renting couple in their late 20s or early 30s, about $129,000 nationwide, was enough to cover just 17 per cent of homes sold around the country in the past year. This included both houses and units.

In Victoria the figure was 24 per cent, though it did have a higher $140,000 typical income for such a buyer.

But with lower income brackets and higher prices in other parts of the country, affordability was far worse.

In South Australia just 14 per cent of homes would be within reach, while in NSW only 13 per cent of homes could have been covered by such a buyer.

In Queensland rapid price surges that had outpaced wage growth meant only 12 per cent of homes sold in the past year could have been bought by a first-home buyer with a 20 per cent deposit or less.

The economist said one of the big reasons why Melbourne home values hadn’t surged in line with the rest of the nation, and offered better affordability today, was its higher proportion of new homes being built today and over the past few decades.

“A lot of our new housing development is in Melbourne’s outer suburbs,” he said.

“And that does attract population growth to where you can find more homes, and it’s also part of why those homes are more affordable.”

In the Dandenong area, which topped the list nationwide, first-home buyer searches in the region are close to double the national average, thanks to its affordable $730,000 median house price and $404,000 typical unit price.

Dandenong-based Barry Plant agent Chee-ky Dunlop said the region had been a “first-home buyer area for a long time”.

Mr Dunlop said many were families who didn’t have a lot, but were prioritising the home dream — and in some instances teaming up with other members of their wider family.

“They are just finding a way to make it happen,” he said.

“And many of them are looking for a fixer upper that they can update over time.”

Real Estate Insitute of Australia president Leanne Pilkington said that it wasn’t just Victoria with more first-home buyers active, and that many were still finding a way to buy against the odds of a housing affordability crunch.

But with investor numbers also rising, likely increasing competition in the “limited” areas that market entrants could afford, Ms Pilkington said price rises should be expected for affordable homes.

“So the bottom range of properties are more likely to increase over the next year or two,” she said.

“But even then, I think they will keep finding a way.”

Mr Moore added that one of the most immediate reliefs for housing affordability broadly would be for state governments to address stamp duty.

While most do offer a concession scheme or even total waiver for the tax below certain thressholds, it is not unified — and the cost can deter others higher up the chain from selling, creating limited supply.

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