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Zillow wiretapping lawsuit quietly dismissed without prejudice

A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the parent companies of Facebook and Google, Meta and Alphabet, has been dismissed.

September 11, 2025/0 Comments/by JKents
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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images today’s virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging.

To help you find that killer virtual staging app to let your creativity run wild, we’ve reviewed dozens of contenders to find the best bang for your buck. Our top picks range from AI home staging apps that cost mere pennies per image to high-end virtual staging companies that offer bespoke services — including Matterport virtual staging.

Our team of agents, brokers and marketing pros thoroughly tested each app to vet their image quality, features, ease of use and pricing. You can see the results in our test images below.  So, without further ado, here are our top six picks for 2025:

At-a-glance: The 6 best virtual staging apps of 2025

REimagineHome logo

Best overall AI virtual staging

REimagineHome

Jump to details ↓

VISIT

Collov AI logo

Best for affordable AI virtual staging

Collov AI

Jump to details ↓

VISIT

Logo Apply Design

Best for customizability

Apply Design

Jump to details ↓

VISIT

AI HomeDesign -  Transparent Logo PNG Black

Best for AI item removal and decluttering

AI HomeDesign

Jump to details ↓

VISIT

Styldod logo

Best for Matterport virtual staging

Styldod

Jump to details ↓

VISIT

RoOomy logo

Best for high-end traditional and Matterport virtual staging

RoOomy

Jump to details ↓

VISIT

At-a-glance: The 6 best virtual staging apps of 2025

Best overall AI virtual staging

REimagineHome

VISIT

Jump to details ↓

Best for affordable AI virtual staging

Collov AI

VISIT

Jump to details ↓

Best for customizability

Apply Design

VISIT

Jump to details ↓

Best for furniture removal and decluttering

AI HomeDesign

VISIT

Jump to details ↓

Best for Matterport virtual staging

Styldod

VISIT

Jump to details ↓

Best for high-end traditional and Matterport virtual staging

RoOomy

VISIT

Jump to details ↓

Our virtual staging testing protocol 

To provide you with a fairer and more accurate assessment of how each virtual staging company performs on basic staging tasks, we uploaded the same picture of a furnished living room to each one. Once uploaded, we used the available tools in each app to remove the furniture from the photo and virtually stage it using the “luxury” decor setting or its nearest equivalent.

Our results in the article are the first rendering they produced — we did not revise, photoshop or edit them in any way, even when the app offered free revisions. Since AI image generation can be unpredictable, your results will vary! Take advantage of the free trial for the apps on our list to test them yourself before purchasing.

REimagineHome: Best overall AI virtual staging

REimagineHome logo

Starting price: $14/month

REimagineHome is an AI-powered virtual staging app that has taken the real estate industry by storm. Founded in 2023 by Styldod, a virtual staging pioneer, REimagineHome allows you to create hyper-realistic and stylish virtual staging images starting at $14 per month. Its proprietary AI technology can also remove furniture, declutter listing photos and create realistic renderings of landscaping and exterior renovations. It’s an ideal solution for agents and teams who want to generate large volumes of Zillow-ready virtual staging images at an affordable price.

How REimagineHome performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how REimagineHome performed in our furniture removal and virtual staging tests.

Features

  • Multiple room and decor styles to choose from 
  • Can choose a color palette 
  • AI furniture removal/decluttering 
  • Human-assisted virtual staging available 
  • Can add custom decor (e.g. a chandelier)
  • AI landscaping and exterior rendering
  • API available (to add AI virtual staging service to your website)

Pros & Cons

  • Best overall combination of realistic and stylish virtual staging 
  • Shareable before and after image sliders
  • Trusted virtual staging solution for the California Regional Multiple Listing Service (CRMLS)
  • The best furniture removal results in our testing
  • More expensive than Collov AI or Virtual Staging AI
  • Limited number of image revisions per credit

Pricing

  • Starter pack: $14/month for 30 virtually-staged images
  • Active Agents: $29/month for 200 virtually-staged images
  • Top producers: $49/month for 500 virtually-staged images
  • Larger volumes: $99/month for 1200 virtually-staged images
  • Images per credit: One
  • Revisions per credit: One

Visit REimagineHome

Collov AI: Best for affordable AI virtual staging

Collov AI logo

Starting price: $16/month

Collov AI offers agents lightning-fast and ultra-affordable virtual staging using their proprietary AI algorithm. The app allows you to select from various room and decor styles, remove furniture and even change walls, flooring, cabinets and countertops quickly and easily. For half the price per image of REimagineHome, you get free revisions of your virtually staged images and the ability to remove furniture selectively instead of all at once. 

In our testing, Collov’s image quality was on par with rivals like REimagineHome and Apply Design but was slightly less realistic than RoOomy. Collov’s image quality, speed and affordability make it a perfect choice for team and brokerage virtual staging.

How Collov AI performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how Collov AI performed in our furniture removal and virtual staging tests.

Features

  • Realistic and stylish AI virtual staging 
  • AI furniture removal/decluttering 
  • Custom furniture removal 
  • 10 free revisions per photo
  • Wall, floor, cabinet and countertop replacement 
  • Various room types and furniture styles

Pros & Cons

  • Lightning-fast virtual staging
  • Less than 25 cents per virtually-staged image
  • Image quality on par with more expensive apps
  • New advanced features in beta testing
  • Competent furniture removal
  • Cannot virtually stage landscaping
  • Cannot render exterior renovations
  • No image enhancement (daylight to dusk, etc)
  • Furniture removal results have more mistakes than REimagineHome in our testing

Pricing

  • Standard: $16/month for 60 virtually-staged images
  • Advanced: $39/month for 150 virtually-staged images
  • Enterprise: $225/month for 1,000 virtually-staged images 
  • Images per credit: One
  • Revisions per credit: 10

Visit Collov AI – Use HW25 to Save 25%

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21 indispensable AI tools for real estate agents

Apply Design: Best for customizability

Logo Apply Design

Starting price: $7/photo

Apply Design is a traditional virtual staging company that recently dipped its toe into AI virtual staging. The company offers one-click virtual staging with impressive image quality and trendy decor and furniture choices. The app’s DIY feature provides a drag-and-drop editor to easily move, replace or resize furniture. This customizability makes Apply Design the clear winner for home staging companies, interior designers and listing agents who want more creative control over their virtually-staged photos.

Sadly, there are caveats. Customizability comes with a steep price tag. Apply Design costs upward of $7 per virtually staged photo, even when buying them in bulk. Apply Design’s render times are also painfully slow compared to rivals. In our testing, Apply Design took over 10 minutes to virtually stage one photo. They had the best results in our furniture removal test, but REimagineHome and Collov AI staged the same photo in less than one minute.

How Apply Design performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how Apply Design performed in our furniture removal and virtual staging tests.

Features

  • Realistic AI virtual staging 
  • AI furniture removal/decluttering 
  • Various room types and furniture styles 
  • Unlimited free revisions 
  • DIY drag-and-drop virtual staging 
  • 360-degree virtual staging

Pros & Cons

  • Excellent furniture removal and virtual staging results 
  • DIY drag-and-drop editor to customize images
  • 360 degree virtual staging available
  • Painfully slow rendering times
  • Much higher price than competitors
  • Decor-style names are strange and too similar to each other. It’s hard to pick a style!
  • Confusing pricing structure

Pricing

Apply Design uses a needlessly confusing credit system called apply coins. Here’s a quick breakdown of Apply Design’s pricing structure:

  • Virtually staging one photo: $10.50 per photo when purchasing 20 or more apply coins, $15 per photo if you buy nine or fewer. 
  • A 360-degree virtually staged photo: $17.50 per photo when purchasing 20 or more apply coins, $25 per photo if you buy nine or fewer.
  • DIY virtually staging one photo: $7 per photo if you buy 20 or more apply coins, $10 when you buy nine or fewer.
  • DIY virtual staging: $7 per photo if you buy 20 or more apply coins, $10 when you buy nine or fewer.
  • DIY 360-degree virtual staging: $14 per photo if you buy 20 or more, apply coins, or $20 per photo if you buy nine or fewer.
  • Images per credit: Less than one
  • Revisions per credit: Unlimited

Visit Apply Design

AI HomeDesign: Best for furniture removal and decluttering

AI HomeDesign -  Transparent Logo PNG Black

Starting price: $19/month

AI HomeDesign offers a wide array of virtual staging tools, from AI-powered image enhancement to custom staging by professional human designers. A standout feature is its Photoshop-style item removal tool, which lets you select and erase a single piece of furniture (or any other distraction) from a listing photo with an easy-to-use eraser. Just highlight the item you want to remove, and AI HomeDesign removes it from your picture almost instantly.

In our tests, virtual staging results were competent, but a bit less polished than rivals like Collov and REimaginehome. About three-quarters of the AI-generated photos looked realistic and stylish, while the rest had noticeable flaws. Still, the breadth of useful tools on offer makes AI HomeDesign worth the price of admission for most agents, even if the staging isn’t quite Zillow-ready every time. We were able to fix most issues quickly and easily with the item removal tool.

How AI HomeDesign performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how AI HomeDesign performed in our furniture removal and virtual staging tests.

Features

  • AI virtual staging 
  • AI furniture removal/decluttering 
  • Day to dusk
  • AI item removal
  • Various room types and furniture styles 
  • AI image enhancement
  • Human virtual staging service

Pros & Cons

  • Excellent performance on our furniture removal test
  • Can select and remove individual items
  • Good quality AI staging at an affordable price
  • Unlimited revisions
  • Virtual staging quality not as high as rivals 
  • Furniture proportions were sometimes off in our testing results
  • Per image pricing is higher than our budget pick Collov.ai and our overall pick ReimagineHome
  • AI image enhancement results were hit or miss

Pricing

  • Pro: $19/month for 30 virtually-staged photos
  • Pro Plus: $29/month for 80 virtually-staged photos
  • Enterprise: $69/month for 200 virtually-staged photos
  • Human Virtual Staging: $13.99 per image

Visit AI HomeDesign

Styldod: Best for Matterport virtual staging

Styldod logo

Starting price: $5/image

Styldod is another pioneer in the virtual staging industry that provides a wide variety of virtual staging services to meet any budget. Styldod’s AI virtual staging technology powers apps such as REimagineHome, among others. The similarities between the two end there. In addition to virtual staging, Styldod offers AI image enhancement, Matterport virtual staging and commercial virtual staging.

Since humans do their virtual staging, prices are higher than those of the AI virtual staging apps on our list. However, Styldod’s Matterport virtual staging is a genuine bargain: the company will stage your Matterport tour for just $25 per hotspot.

How Styldod performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how Styldod performed in our furniture removal and virtual staging tests.

Features

  • Human-powered virtual staging
  • Furniture removal/decluttering
  • Various room types and furniture styles
  • Image enhancement
  • Commercial virtual staging
  • Matterport virtual staging

Pros & Cons

  • Matterport virtual staging is only $25 per hotspot
  • Free AI image enhancement
  • One stop shop — offers image enhancement and other services
  • Company has been in business since 2015
  • Still photo virtual staging is more expensive than AI virtual staging
  • Slow turnaround time compared to AI virtual staging

Pricing

  • Virtual staging: Starting at $16 per image
  • Commercial virtual staging: Starting at $24 per image
  • Matterport virtual staging: Starting at $25 per hotspot
  • Virtual renovation: Starting at $5 per image

Visit Styldod

RoOomy: Best for high-end traditional and Matterport virtual staging

RoOomy logo

Starting price: $49/image

RoOmy is a virtual staging company that creates bespoke human-designed virtual staging for still images and Matterport 3D tours. Instead of using an AI algorithm to stage homes, RoOomy employs human designers who can create picture-perfect, virtually staged images to your exact tastes and specifications. As an official Matterport partner, the company is one of the few who can stage Matterport tours.

Pricing is an order of magnitude higher than other providers on our list, but the results might be worth it. RoOomy is an excellent choice for luxury listing agents and real estate developers who demand high-quality two-dimensional virtual staging and Matterport virtual staging.

How RoOomy performed in our test: Before & after images

Swipe left on mobile or click the right arrow on desktop to see how RoOomy performed in our furniture removal and virtual staging tests.

Features

  • Humans do custom virtual staging
  • Furniture removal/decluttering 
  • Various room types and furniture styles 
  • Matterport virtual staging

Pros & Cons

  • Company employs human designers to stage photos
  • Designers consult with the listing agent before starting the virtual staging project
  • Matterport virtual staging results are professional enough for luxury listings
  • Prices are higher than AI virtual staging 
  • Long turnaround time compared to AI virtual staging

Pricing

  • Virtual staging: Starting at $49 per image
  • Matterport virtual staging: Starting at $434 for a 700-square-foot space

Visit RoOomy


Frequently Asked Questions: Virtual staging, demystified

Will virtual staging help me sell my listing faster?

Yes! Data from the National Association of Realtors (PDF) shows that 81% of buyers think home staging helps them visualize living in the home. The same report revealed that 72% of listing agents believe virtual staging was at least somewhat important for helping them sell their listings. Virtual staging helps buyers imagine what actually living in your listing would look and feel like. As any good marketer knows, getting prospective clients to dream is the first step in successful marketing.

Is AI virtual staging good enough for my listing?

The short answer? Yes. After years of waiting (patiently) for AI technology to be consistent enough to generate staged images reliably, it is. Whether or not you agree will depend on the listing you need to stage virtually and the budget you can access. If you have a luxury listing, spending the extra few hundred dollars on human virtual stagers from a company like RoOomy will have an excellent ROI. Quality is king in luxury real estate marketing. This is not the place to save a few bucks!

What is the cheapest virtual staging app? Are there any free virtual staging apps?

Collov AI is the most affordable virtual staging app that produces professional-quality images suitable for real estate marketing. Collov’s pricing is as low as 23 cents per photo, far cheaper than rival virtual staging apps such as Virtual Staging AI. There are cheaper DIY apps, but we do not recommend them for real estate agents due to their low image quality. You worked hard to get your listing. Presenting it in the best possible light is an integral part of your fiduciary duty to your client!

You can get free virtual staging from Collov AI, Virtual Staging AI and REimagineHome. The drawback is that these free, virtually-staged images will have a watermark.

What are some creative use cases for virtual staging?

Virtual staging has many creative use cases. While it is primarily used by listing agents to market properties, virtual staging can also assist buyer’s agents in helping clients visualize living in homes they are considering. For example, if your client wants a home office, you can virtually stage a second bedroom of a two-bedroom listing as a home office. Or, you can stage a home with traditional decor to look more modern or vice versa. The possibilities for creative real estate marketing are endless!

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Methodology: How we picked the best AI virtual staging apps

Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.

To find the best virtual staging apps, we analyze dozens of products and platforms, run them through rigorous testing, view product demos, read countless customer reviews and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.

September 11, 2025/0 Comments/by JKents
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Fed Governor Lisa Cook can keep her job pending court appeal

Trump’s move to fire Cook likely violated her right to due process, and “for cause” provision for removal is limited to governor’s behavior in office, judge rules in granting preliminary injunction.

September 11, 2025/0 Comments/by JKents
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FNF partners with CLEAR Secure on real estate fraud prevention

Fidelity National Financial (FNF) has partnered with CLEAR Secure to use biometric identity verification in real estate transactions to mitigate real estate fraud, the companies said Wednesday.

The initiative integrates CLEAR’s identity platform into FNF’s inHere digital system, which manages title and escrow processes.

Leaders said the move is intended to address rising cases of real estate fraud, particularly impersonation and wire fraud in property sales.

“Buying or selling a home is an important milestone in life and people deserve to feel safe every step of the way,” said Caryn Seidman Becker, CLEAR’s chair and CEO. “By combining CLEAR’s identity platform with FNF’s industry-leading technology, people and title insurance, we can help ensure every buyer and seller is who they claim to be.”

FNF said it began rollout of the program in select markets in July and will take insights from that trial into account before expanding.

“Our partnership with CLEAR demonstrates our ongoing commitment to innovation and our dedication as an industry leader to stay ahead of emerging threats,” FNF CEO Mike Nolan said. “By integrating CLEAR’s biometric technology directly into our operational processes and our inHere platform, we’re reinforcing the essential role that title insurance and title companies play in the real estate ecosystem.”

The companies said CLEAR’s platform — used by more than 33 million members in North America — will add a biometric verification layer to reduce the risk of seller impersonation, fraudulent communications and unauthorized access during real estate closings.

FNF has also implemented education programs to warn participants of fraud attempts and uses its inHere system to minimize reliance on email during transactions.

September 11, 2025/0 Comments/by JKents
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Secret Belmont hilltop home with panoramic views flies under radar

4 McKenzie St, Belmont, goes to auction on September 20 with $1.4m to $1.5m price hopes.

Not having enough funds to stick with their architect’s original plans turned out to be blessing in disguise for the owners of this hidden hilltop gem in Belmont.

Instead of adding a first floor main bedroom when renovating their original 1950s house 25 years ago, Rob and Jenny settled for an impressive double height void that could be built in at a later date.

As it turns out, the couple loved the expanse of curved windows framing views over Geelong so much they never felt the need to change it.

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Double heights windows draw the eye skyward in the family room.

“The architect (Greg Jones) redesigned it so we just had this big high room so you could look out towards the views,” Rob said.

“He actually said to us ‘even when you have the money do the main bedroom you may not want to because you like it so much’ and that’s exactly what happened. Our kids grew up and we didn’t need extra bedrooms so we have never gone upstairs.”

The major renovation transformed the 1616sq m property at 4 McKenzie St, Belmont, capitalising on the rare combination of a relatively flat hilltop position and panoramic views.

With the vendors ready to downsize, Barry Plant South listing agent Matthew Constantine is taking the striking three-bedroom house to auction on September 20 with $1.4m to $1.5m price hopes.

The panoramic views over Geelong are the hero.

The view to the east stretches all the way to CSIRO’s East Geelong facility.

The vendors love to garden and have incorporated outdoor entertainment zones into the grounds.

He said it was an exceptionally private residence, barely visible from the street thanks to lush, established gardens.

“It’s three bedrooms, one bathroom, but it doesn’t tell the whole story because the proportions of the home are quite large,” Mr Constantine said.

“It has got a glorious view over the Barwon Valley back into town, it’s perched quite high on the hill up in Belmont.”

An impressive feature skylight towering 6m above the kitchen is one of Rob and Jenny’s favourite features.

The skylight floods the kitchen with natural light.

So too the garden, which they have spent decades landscaping, and of course, the location.

“It’s a great little spot – it’s private but it’s in the middle of the suburb,” Rob said.

“Whenever we have a garage sale or something people come in and they always say ‘we never knew this was here’.”

The post Secret Belmont hilltop home with panoramic views flies under radar appeared first on realestate.com.au.

September 11, 2025/0 Comments/by JKents
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Stellar renovation to Geelong West home finds buyer after a year

The four-bedroom house at 180 Autumn St, Geelong West has sold to a local buyer.

Buyers have emerged for one of Geelong West’s earliest homesteads, almost a year after the much vaunted high-end makeover was revealed to the market.

Homewood, a double-brick beauty which has stood at 180 Autumn St since 1864 became pride of the neighbourhood once more after the 2024 grand reveal of the first-class transformation.

But price expectations for the now four-bedroom, three-bathroom home proved a sticking point, with three agents taking over the campaign before a new owner was eventually found last week.

RELATED: Green light for $60m, four-storey Geelong West apartment project

Mid-century Belmont home frozen in time

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Whitford, Newtown agent Dale Whitford said he couldn’t disclose the price from the confidential sale.

But price hopes were whittled down from a $1.999m to $2.19m guide when the property was originally taken to auction last September to reach a final range of $1.6m to $1.69m last week.

Mr Whitford said the spark that lit buyers interest showed how price sensitive the higher end of the property market still was.

“On Saturday morning we had seven groups through, three of which made offers,” he said.

The vendors were going for volume in the rear extension.

The kitchen has a 4.2m island bench.

“What it highlights really is the price sensitivity off the marketplace. If they see fair value, people are coming forward and they’re being active and making offers.

“But if it’s $100,000 overpriced, they just leave it alone.”

Mr Whitford said the buyers had made an earlier offer on the property.

“The renovation is terrific – the addition is very, very dramatic. Stunning,” Mr Whitford said.

“But there’s some finishing to do. The rear garden, carparking, a pool. Whatever you want to do.

“It’s a nice big block of land, it’s got a setback off the street a fair way, so it’s got quite beautiful street appeal.

The new back deck catches all the northern sunlight.

Peer down through the hatch to the original cellar below.

Two of the front bedrooms have period fireplaces.

“It’s a really impressive home for a smaller family, or a downsizer.”

Behind the restored heritage facade, a rear extension delivers a cracking contemporary living space that connects the house to the prized north-facing back yard.

But with features such as a custom glass hatch into the original wine cellar below shows the home’s heritage is far from forgotten.

The vendors commissioned a custom fabricated steel frame with special thickened glass to make a feature of the cellar.

The home’s original footprint, which retains the classic slate roof, accommodates four bedrooms, two of which have ensuite bathrooms.

An internal courtyard sits between the main bedroom suite and the rear extension.

The central bathroom has a freestanding tub.

The new open-plan kitchen, dining and living room is a light-filled revelation.

Set under high cathedral ceilings, it showcases feature windows that seem to stretch skywards, elegant herringbone timber floors and oversized glass sliding doors onto a rear deck.

The highlight is the 4.2m island kitchen bench topped with calacatta stone that’s paired with navy toned cabinetry for a classic finish.

The 825sq m property has off-street parking for two cars, via a rear lane, but there is scope to add a triple garage alongside the studio.

A deep setback also provides play space in the front yard under the shade of Norfolk Island pine that was planted in 1915 to celebrate the marriage of former resident Elsie, who was born in the house, and Harold Smith, who later died in World War I.

The post Stellar renovation to Geelong West home finds buyer after a year appeared first on realestate.com.au.

September 11, 2025/0 Comments/by JKents
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The ultimate real estate agent schedule to set you up for success

We all have the same amount of time, yet how you utilize your time and energy will make or break your business. Creating and following your schedule in a purposeful, strategic way is the key. And once you get a routine going, your business (and personal life) can run on autopilot.

Check out our ultimate guide to creating the most effective real estate agent daily schedule and finding balance to avoid burning out as you build your real estate career. You’ll learn why a schedule is so important, what to include in your schedule and time management tips for controlling your time.

Why following a schedule is important

Some real estate agents wake up every morning and have to decide what they’re going to do that day. That’s a recipe for failure. Instead, wake up knowing what you’re going to do and follow the plan. Following your schedule is critical for these reasons:

  • To improve your customer service. Make sure nothing falls through the cracks and no steps get missed when you’re working with a buyer or seller. Best practice: check in with all current clients at least once per week. If this isn’t in the schedule, it’s likely to get missed.
  • To improve your conversion rates with leads. Lead follow-up is so important that I recommend scheduling it before your lead generation each day. Most leads require multiple follow-ups, so carve out and protect time for this, and you’ll see your conversion rates get better.
  • To stay accountable. Ensure you are consistently looking for new clients and refilling your real estate pipeline with buyers and sellers. If it’s not in the calendar, it’s easy to skip this step, and then you’ll end up with no future business.
  • To avoid burning out. The flip side of not having enough business is not having enough personal time. When business is good, many agents struggle with taking time for themselves and their families, which leads to burnout. Avoid this by guarding your personal and family time in your schedule.

What to include in your real estate agent schedule

There are certainly a lot of tasks real estate agents have to fit into the schedule, especially as your business grows and you become more successful. Here are the most important things to include in your calendar:

1. Time off

⏱ Time to schedule: 1-2 days per week

Schedule your time off first. This includes vacations, family time, date nights, days and/or afternoons off. It’s important to schedule time off before anything else and to protect it, as it can be tempting to relinquish your personal time to do more business – and that’s how agents burn out.

2. Self-care

⏱ Time to schedule: 2-3 hours per day, not including sleep

Exercise, eating (yes, we love skipping lunch!) and breaks throughout the day. The basics tend to go out the window when people are self-employed and don’t have the structure of a nine to five job. You’re a human, though, not a real estate robot, and it’s critical to take care of yourself so you can better serve your clients. It can also be easy to skip self-care when you’re simply not thinking about it; that’s why having it in the schedule is helpful, as a reminder to go take a quick walk or eat something.

3. Lead follow-up

⏱ Time to schedule: 1 hour per day

I see this all the time – agents do all the work to generate a lead, follow up once, never hear from the lead then stop following up. All that work was for nothing, since most leads need multiple follow-ups. I’d argue that following up with existing leads is even more important than generating new leads. So give follow-up its own time in your schedule.

4. Lead generation

⏱ Time to schedule: 2-3 hours per day

Of course, in order to refill the pipeline, lead generation needs to be part of your schedule. Whether you’re networking, cold calling, inviting clients to your next event or planning a first-time buyer seminar, scheduling your lead gen time has to be a priority in your calendar.

Desktop screen showing dashboard of Network Boost from Market Leader.
Network Boost interface (Source: Market Leader)

Save time and effort with Market Leader’s suite of lead programs. You can purchase leads using Leads Direct, use the HomeValue tool to own your zip code exclusively or even automate your follow-up with Network Boost. Market Leader is a great option to connect with more leads and add to your pipeline.

Visit Market Leader

5. Education and training

⏱ Time to schedule: 1x per week for newer agents, 1x per month for experienced agents

Continuing to educate yourself and sharpen your real estate skills should be part of your schedule. In the first year or two of your career, I’d recommend attending training weekly, whether in your office or through other coaching/training platforms. For more experienced agents, plan to attend an educational event at least once a month, to keep up to date on the current market and changes in the industry.

Your state’s licensure board will require a certain number of continuing education credits to be completed in order to renew your real estate license. Here in MA, where I’m located, it’s 12 credits every two years. Check out The CE Shop and Colibri Real Estate for state-approved continuing ed classes you can take online at your convenience.

6. Client work

⏱ Time to schedule: 1-2 hours per day (this will be less in the beginning of your career and once you have a TC or assistant)

If you don’t have a transaction coordinator or assistant, you’ll need to set aside time for client work – contracts, paperwork, client check-in calls, etc. Much of this can be leveraged later on, when you can afford to hire help.

ListedKit AI demo (Source: YouTube)

Automate some of your client work with ListedKit AI’s real estate assistant AI tool. Cheaper than a human transaction coordinator or assistant, ListedKit AI can analyze contracts, schedule emails and help with task management and reminders to make sure nothing falls through the cracks.

Visit ListedKit AI

7. Appointments

⏱ Time to schedule: 1-2 hours per day

Listing appointments and buyer consults take priority in your appointment time blocks. Reserve time in your calendar for buyer showings, inspections, appraisals and final walk-throughs, as well.

8. Open houses

⏱ Time to schedule: 2-4 hours per week

Since open houses are typically held around the same time on the weekends, set aside time for your open houses in advance. If you end up not hosting your own open houses one weekend, you can attend other open houses to check out the inventory or use that time to catch up on anything left over from the week.

9. Drive time

⏱ Time to schedule: 1-2 hours per day

Don’t forget to schedule drive time to and from any appointments, showings and networking events. I made this mistake early in my career, ending up rushing to appointments and even double-booking myself sometimes. Give yourself more time than you think it will take to avoid stressing out or being late.

10. White space

⏱ Time to schedule: 1-2 hours per day

White space is key! This is your catch-up time. Time to return texts and phone calls, check email and handle the fires that pop up throughout the day. Always include at least one block of white space each day (two blocks is ideal – one in the morning and one in the afternoon).

Sample real estate agent schedule

Wondering how to put this all together? Here’s an example of a successful real estate agent daily schedule:

Sample real estate agent schedule on Google Calendar.

Notice the time blocks and color-coding system in place here. I always use colors to organize my calendar and make sure that my week is balanced, not too much work and not too much personal time. Here’s a key to the colors used above: 

  • Pink = personal time
  • Yellow = white space and drive time
  • Green = lead generation and lead follow-up
  • Purple = real estate client activities

Pro Tip

I lead a group discussion on time blocking and color coding as part of my free weekly book club. Click the links to watch the videos on YouTube.

Time management tips

Of course, creating and following an ideal schedule in real estate is much easier said than done, so here are our best tips for time management for real estate agents:

  • Aim for consistent mornings. Things will come up throughout the day to distract you and pull you away from your intended schedule, but if you can find consistency in your mornings, that will set you up for success throughout the day. For most agents, it’s best to get the most important tasks done early in the day.
  • Allow for flexibility. Once your lead gen and lead follow-up are done, the rest of the day can be more flexible. Allow for flexibility and be ok with moving things around because in real estate, there is an element of unpredictability. It’s important to be ok with that and anticipate it. Showings get scheduled, closings get moved, an offer falls through on your listing and you have to schedule more open houses, for instance.
  • Determine your non-negotiables. That said, determine which things in your schedule are non-negotiable. What are your top priorities each day? I’d suggest self-care and lead follow-up, if I had to choose two. Decide what those are for you and allow everything else in your schedule to be flexible except those things.
  • Make one small change at a time. If you’re an experienced agent and already have a routine yet want to tweak your schedule to make it more effective, start by changing one small thing at a time. Maybe it’s getting up earlier or taking a midday walk. Don’t try to overhaul every aspect of your daily schedule at once, though – too much change isn’t effective.
  • Take at least one day off each week. Sure, it can be two half-days, but get in the habit of taking time off. This will make you more productive, less stressed, more clear-headed and an overall better real estate agent, as well as a healthier human being.
  • Set boundaries. Decide on your working hours and stick to them. It requires confidence to do this, but setting boundaries with your clients is key to longevity in the industry. Your clients will be ok if you don’t text them back at midnight, and if they aren’t, they may not be an ideal client in the first place.
  • Automate where you can. Utilize systems to automate wherever you can. This will save you time and energy. Schedule emails, create social media content in batches and automate your lead nurture process with cold leads.

Looking for an all-in-one CRM and lead management system? CINC is a helpful tool to help you handle all of the time management tasks above. CINC is also designed to grow with you, as your business grows and you add team members.

Visit CINC

The full picture

Creating and managing your real estate agent schedule is not an easy task, yet it’s a critical element to your success. Those agents who master their schedule and follow it are at the top of the industry. Enjoy the freedom of being your own boss while using your calendar as a tool to keep you on track towards your goals.

Ashley Harwood photo

About Ashley Harwood

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts in 2018. She developed training materials, classes, and coaching programs for her fellow introverts. Beginning in 2020, Ashley served as Director of Agent Growth for three Keller Williams offices in the Boston metro area. She’s now the Lead Listing agent for the Fleet Homes team in Massachusetts and a regular contributor to Vetted by HousingWire. She created The Quiet Success curriculum and has taught thousands of real estate agents nationwide. She has also been a guest speaker at top industry events and has been named a leading real estate coach by prominent industry publications.

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September 11, 2025/0 Comments/by JKents
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LitFinancial introduces stablecoin to ‘modernize’ mortgage lending

Mortgage lending fintech LitFinancial announced on Wednesday the launch of litUSD, a U.S. dollar-backed stablecoin built on the Ethereum blockchain in partnership with Brale and Stably.

The company said the token is designed to “modernize” mortgage lending, streamline treasury operations and increase transparency in mortgage finance. It also complies with the federal GENIUS Act, a law signed by President Donald Trump in July that established the first federal regulatory framework for stablecoins.

Issued as an ERC-20 token by Brale, a FinCEN-registered money services business, litUSD is backed one to one with cash and cash equivalents held in reserve.

Businesses can mint or redeem tokens through bank transfers or USDC using verified Brale accounts, according to LitFinancial’s press release.

“Stablecoins are rapidly becoming an essential tool for modern treasury operations,” said Tim Barry, CEO of LitFinancial. “With litUSD, we’re building resilience and adaptability into our business model while pioneering how mortgage finance can evolve with blockchain technology. Everything has been intentional, especially building litUSD on ETH due to its stability, decentralized nature, and aligning with domestic policies.”

Brale serves as the regulatory and technical partner for litUSD. Its CEO, Ben Milne, said the project shows how regulated institutions can adopt stablecoin technology under established legal frameworks.

Seattle-based Stably advised on strategy, token economics, launch execution and decentralized finance integration. CEO Kory Hoang said litUSD has the potential to lower the cost of credit and change how mortgages are priced and delivered.

LitUSD is now available for minting and redemption through Brale’s platform.

Lit, founded in 2024 and headquartered in Troy, Michigan, employs more than 100 people and expects an annual mortgage origination volume of more than $1 billion by 2026.

September 11, 2025/0 Comments/by JKents
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Virginia insurance commissioner issues warning regarding AOLs

Scott White, Virginia’s commissioner of insurance, has issued a warning to both title insurance companies and consumers in his state about attorney opinion letters (AOLs).

In a letter sent Tuesday addressed to all title insurance companies, agents and entities in the state of Virginia, and obtained by HousingWire, White explains the applicable law, differences between title insurance and AOLs, and where certain AOL offerings may violate the state’s Code by crossing the line into the unlicensed business of insurance.

“Consumers should be aware AOLs are being offered as substitutes for title insurance but they do not, and legally cannot, offer the same protection as title insurance,” the letter states. “The gap in coverage may leave consumers without protection that they believe they purchased.”

White states that as long as the AOL does not offer consumers coverage that meets the definition of insurance as outline in the Code of Virginia, it is not subject to his Bureau’s regulation. In order to write insurance in the state, companies must have a current annual license from the Commission, and companies licensed to write these policies cannot be licensed to write any additional classes of insurance.

According to White, traditional AOLs avoid being classified as insurance “by not transferring the risk of loss related to the condition of the title to property, the status of any lien or encumbrance on property, or other matters affecting the title or right to the use and enjoyment of property.”

However, White said the Bureau of Insurance has been informed that “some entities are offering products structured like AOLs that may meet the definition of ‘insurance,’” prompting him to publish this letter.

White encourages consumers in his state that are considering purchasing an AOL instead of a title insurance policy to gain a full understanding of the different types of protection AOLs and title insurance policies provide. Additionally, he cautions companies issuing AOLs in the state to “avoid engaging in the business of insurance.”

“To the extent that an AOL indemnifies the owner or lender for losses by reason of liens and encumbrances upon property, defects in the title to property, or other matters affecting the title to property or the right to the use and enjoyment of property caused by events outside of the attorney’s control or covers losses unrelated to the opinion expressed in the AOL, then the AOL may be ‘title insurance’ and subject to the Bureau’s regulation,” the letter states.

White adds that it is up to the Bureau to decide what is and what isn’t title insurance.

Although AOLs have been around a long time, they became a hot button issue for the title industry in April of 2022, when Fannie Mae announced it would be accepting AOLs in lieu of title insurance in limited circumstances. While AOLs have not taken off in popularity, federal agencies, along with the government sponsored entities, have pushed things further by launching a title insurance waiver program. Currently, only certain refinance transactions are able to use the title waiver program.

September 11, 2025/0 Comments/by JKents
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AREAA releases 2025 A-List of top-producing agents and teams

The Asian Real Estate Association of America (AREAA) has named 109 individual agents and 64 teams to its annual A-List of top producers.

Honorees closed 7,743 transaction sides and recorded $8.49 billion in sales volume in 2024. The top 50 agents and 25 teams will be recognized at AREAA’s national convention in Santa Monica, Calif., Oct. 2-4.

“The A-List represents more than a set of rankings – it’s a celebration of the drive and talent we have within AREAA and the impact we make on the industry, buyers and sellers,” AREAA President Jamie Tian said in a statement. “These agents and teams are helping to build and strengthen communities and support their clients in achieving the American Dream of homeownership.

“Their work elevates the visibility and voice of AREAA, and we’re extremely proud to recognize their success.”

RealTrends Verified data was cross-referenced with AREAA national rankings in compiling the A-List.

AREAA allowed submissions from members who closed at least 25 sides or $10 million in volume individually — or 40 sides or $16 million in volume for teams led by members.

Collective production of honorees would rank as the 21st largest U.S. brokerage by sales volume and 50th by transaction sides, AREAA added.

The full A-List can be found here.

Individual leaders

Stephanie Vitacco of Equity Union Real Estate in Encino, Calif., led in sides with 142, placing 73rd nationally on the RealTrends Verified list.

She was followed by Blair Myers of Blair Myers Real Estate in Macon, Ga. (136); Julie Gritton of Coldwell Banker Premier in Lewes, Del. (98.3); Anthony Domathoti of EXIT Realty Premium in New York City (86); and Peter Fife of Coldwell Banker Northland in Prescott, Ariz. (80).

Janet Chen of Keller Williams Palo Verdes Realty in Rolling Hills Estates, Calif., led in sales volume with $347.3 million, ranking 21st nationally.

Vitacco was second with $170.1 million, followed by Dano Sayles of Coldwell Banker Island Properties in Wailea, Hawaii ($105.6 million); Samantha Huang of Corcoran Icon Properties in San Francisco ($69.8 million); and Herman Chan of Sotheby’s International Realty in San Mateo, Calif. ($59.7 million).

Team leaders

Kenny Truong’s Fast Real Estate of eXp Realty in Oakland, Calif., led in team sides with 766 transactions — followed by The Yeatman Group at Long & Foster Real Estate in Midlothian, Va. (579); Portfolio Real Estate in Elk Grove, Calif. (433); Kevin Cruz’s Kinetic Real Estate in South San Francisco (349); and the Pinnacle Team of eXp Realty in Oakdale, Minn. (310).

Fast Real Estate also led in sales volume at $575.1 million.

Kinetic Real Estate was second with $359.2 million, followed by The Yeatman Group ($277 million), the Bethoney Shen Team of Nest Seekers International in New York ($253.6 million), and the Kayla Lee Team of SERHANT. in New York ($249.4 million).

September 11, 2025/0 Comments/by JKents
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