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Aspiring buyers turn to Realtors first in their home searches: survey

A national survey released by NeighborWorks America found that prospective homebuyers overwhelmingly turn to Realtors first when seeking information about the homebuying process — outpacing friends, family and online searches.

According to the poll, 41% of respondents who plan to buy a home in the next year — or are waiting for the right time — identified Realtors as their most trusted information source.

Friends and family, as well as internet search engines, were each cited as the top resource by 19% of respondents. Fewer turned to mortgage lenders (7%), government websites (5%) or nonprofit organizations (1%) as their first choice.

Realtors were the top selection for respondents across all ages and ethnic backgrounds, although preferences varied for select demographics.

Among Hispanic buyers, 24% cited friends and family as their most trusted resource — more than the general population. Fourteen percent of Black respondents said the same, compared to 21% of white buyers.

“These are sobering data points,” said Noelle Melton, vice president of homeownership programs at NeighborWorks America. “The real estate industry’s larger marketing budget and central role in the home search process are factors in their favor.”

While real estate professionals dominate as the go-to source, NeighborWorks emphasizes the critical role of nonprofit housing counselors — especially for first-time buyers.

“For first-time homebuyers, the guidance and support offered by nonprofit housing counselors can be essential to sustaining homeownership. That’s why we believe it’s in a homebuyer’s best interest to start their journey with a trusted nonprofit housing organization,” Melton said.

She added that housing counselors certified by NeighborWorks and the U.S. Department of Housing and Urban Development (HUD) often provide access to detailed information about down payment assistance, closing cost programs, credit improvement strategies and budgeting tools.

“Buying a home is complicated even for repeat buyers. A nonprofit housing counselor walks alongside a buyer nearly every step of the way and is even there after the purchase closes with advice on home maintenance and more, frequently at little or no cost to the homebuyer,” Melton said.

NeighborWorks organizations assisted more than 16,000 homebuyers in fiscal year 2024.

The survey was conducted by Morning Consult on behalf of NeighborWorks America across a sample of 2,201 U.S. adults ages 18 and older.

June 26, 2025/0 Comments/by JKents
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Dermot Buffini discusses brokerage leadership, real estate market shifts

Dermot Buffini, the CEO of Buffini & Co., joined this week’s episode of the RealTrending podcast for a conversation on the evolving challenges for real estate leaders.

Speaking with host Tracey Velt at HousingWire’s The Gathering, Buffini addressed the pressures that brokers and team leaders face amid market volatility and shifting agent performance.

He emphasized the importance of focusing on fundamentals in a business environment that’s increasingly filled with noise.

This conversation excerpt has been edited for length and clarity.

Velt: When a broker comes to you and says, “My margins are down, business is horrible, my agents are leaving,” where do you start with them? And where are you seeing their biggest challenges?

Buffini: Our program, called 100 Days to Greatness, and our other training programs, allows them to actually lead in a very meaningful way and go, ‘Hey, we’re going to work on these things. We’re going to generate leads. We’re going to generate referrals. We’re going to focus on our database.’

He acknowledged that in tough markets, brokers often feel overwhelmed, like they’re trying to grab onto something stable while dealing with agent attrition and shrinking margins.

Buffini: Momentum is a big deal. When momentum is going against you, you’re sliding down the hill. You’re just trying to grab onto a rock in markets like that. That’s what it feels like.

He said the first step is to identify which agents truly matter to the future of the brokerage.

Buffini: For us, it’s about sorting and qualifying the agents that you have. Who are the agents that you feel like you can’t lose? They’re my most important people. They’re the folks we’re going to win with not just today, but in the future, and they need my attention.

He also said that losing some agents isn’t always a bad thing.

Buffini: Then I need to think about the agents that I’m OK with losing. You know, if you lose a headache, if you lose a problem, sometimes loss isn’t bad.

The key, he said, is focusing on what drives results.

Buffini: We really try to focus on what’s the center of the peanut butter and jelly sandwich. You can eat the crust if you want to, but the best part’s in the middle. And what’s in the middle is agent productivity, agent productivity, agent productivity.

June 26, 2025/0 Comments/by JKents
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Why RBA rate cut hopes won’t help everyone

AUSTRALIAN ECONOMICS

Australia’s four big banks Commonwealth, Westpac, NAB, ANZ. Picture: NCA Newswire

Borrowers are already banking on a July rate cut that hasn’t happened yet, and experts say that could cost them.

Headline inflation has dropped to 2.1 per cent, while the Reserve Bank’s preferred measure, core inflation, has fallen to 2.4 per cent — placing both back inside the RBA’s official 2-3 per cent target band for the first time in years.

The result has seen two of the big four banks — CBA and NAB — shift their forecasts to tip a cash rate cut as early as July 8, while Westpac and ANZ still expect a move in August.

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But brokers and market watchers warn some Australians are jumping the gun, locking in decisions on the assumption that lower rates, and bigger borrowing power, are guaranteed.

Canstar data shows a 0.25 percentage point RBA cut would reduce monthly repayments on a $600,000 loan by about $90.

A $1m loan would fall by $150 a month, assuming banks pass on the full reduction.

For borrowers with three or four cuts by mid-2026, those savings could rise to $265-$350 per month.

Even a 0.25 percentage point cut could shave up to $150 off monthly mortgage repayments on a $1m loan, according to Canstar.

But Canstar group executive of financial services Sally Tindall said borrowers shouldn’t assume anything just yet.

“Today’s monthly CPI results, while only an indicator, leave the door wide open for the RBA to cut the cash rate in July,” Ms Tindall said.

“The fact that the Board considered the case for a double cut at the last meeting gives us good insight into its thinking and suggests it will almost certainly consider the case for a cut at the next one.”

Ms Tindall said the numbers put the RBA in a strong position, but cautioned against overconfidence.

“Headline inflation is now just a fraction off the bottom of the central bank’s 2 to 3 per cent target band, while core inflation is now under the halfway mark at an annual rate of 2.4 per cent.”

“While the data opens the door to a cut in July, borrowers should not consider it a done deal. The Board could opt to wait for the full quarterly CPI results, which aren’t out until the end of July.”

Canstar Data Insights director Sally Tindall says inflation has re-entered the RBA’s target range, but borrowers shouldn’t assume a rate cut is locked in.

Zippy Financial principal broker Louisa Sanghera said many of her clients were already asking what the cut would mean for them, and in some cases, adjusting their budgets too soon.

“Even a 0.25 percentage point cut can make a big difference, especially when you consider how large the average mortgage is these days,” Ms Sanghera said.

“But people are always dreaming bigger than their budgets. We’ve had clients circling back with ambitious goals, bigger homes, investment properties, and asking if the changing rate environment will get them over the line.”

SMARTDaily cover story photo: Zippy Financial's Louisa Sanghera

Zippy Financial’s Louisa Sanghera says clients are circling bigger homes and investment properties on the assumption that cuts are coming.

Ms Sanghera said some borrowers were pausing refinancing or delaying major decisions, waiting for the RBA to make its move.

“There’s a real sense of people sitting on the edge of their seats, ready to jump if rates go down,” she said.

“If the deal stacks up today, go for it. If it’s borderline, then sure, wait and see what the RBA does in July. But I personally don’t think a cut is guaranteed.”

The Zippy Financial principal broker said some banks were already being proactive, repricing loans or negotiating harder with existing customers.

“Most of our clients are able to get their rates repriced just by asking, and we do that regularly for them,” Ms Sanghera said.

Belle Property/Hocking Stuart state director Anthony Webb says even talk of a July rate cut is fuelling new buyer momentum ahead of spring.

Belle Property and Hockingstuart Victoria and Tasmania head Anthony Webb said the mere anticipation of a cut was already shifting buyer behaviour.

“There’s growing optimism, particularly as we head into the second half of the year, that a July cut could help us build toward a more robust and active spring selling season,” Mr Webb said.

Mr Webb said first-home buyers were the most responsive group, particularly those with tight borrowing constraints.

“They’re the most sensitive to changes in borrowing power, and even a small reduction can give them that final push to enter the market,” he said.

“Some people think a small rate drop suddenly means they can afford a much bigger home — but in most cases it gives them a few thousand dollars extra at best.”

Mr Webb said regional areas like Bendigo and Geelong were already heating up, while metro Melbourne remained patchy.

“Bendigo is flying, properties are moving quickly and confidence is high. Geelong is also gaining momentum. Metro is still stop-start,” he said.

Apollo Auctions director Justin Nickerson says buyer behaviour is already shifting, with more turning up ready to bid as confidence builds.

Apollo Auctions director Justin Nickerson said auction behaviour, particularly in Brisbane, had already shifted, even without a confirmed rate cut.

“We’ve seen a mini-surge in buyer activity off the back of previous rate cuts, and I expect we’ll see a similar reaction again,” Mr Nickerson said.

“Back then, buyers were circling properties but hesitating.

“Now, more of them are putting in offers pre-auction or turning up ready to bid on the day.”

Mr Nickerson said that even a small change in sentiment could shift the market quickly.

“It’s not just about confidence, it also boosts borrowing capacity, even if only marginally, which can be enough to nudge someone from interest to action,” he said.

But, the Apollo Auctions director said spring wouldn’t be a repeat of the pandemic-era boom.

“That year was a perfect storm, record-low interest rates, stimulus, low stock levels, and a wave of buyer urgency all hit at once,” Mr Nickerson said.

“I do expect spring to be strong, but not ‘2021 strong.’”

RBA RATES PREVIEW

RBA rate speculation is already changing how Australians budget, borrow and buy — but experts warn not to get ahead of the curve. Picture: NCA NewsWire / Roy VanDerVegt

Ms Tindall said borrowers hoping to capitalise on a future cut should act now to understand their position, not after the cut arrives.

“If you’ve got a mortgage, spend the next couple of weeks making sure your interest rate is as low as it can be,” she said.

“That way you’ll be in pole position to benefit from both the RBA’s relief and any extra your bank is willing to hand out.”


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david.bonaddio@news.com.au

The post Why RBA rate cut hopes won’t help everyone appeared first on realestate.com.au.

June 26, 2025/0 Comments/by JKents
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Here are the three metros where homeownership is still affordable

The rapid rise in home prices and housing costs over the past five years has strained affordability in every part of the country, but a new study seeks to put a finer point on which metropolitan areas are getting hit the hardest.

Realtor.com calculated the share of income a typical household spends on housing by dividing its estimated median monthly housing costs by the median household income in each of the 50 largest metros and the U.S. more broadly.

For the nation as a whole, Realtor.com estimates that homeowner households spend about 44% of their pretax income on housing costs, considerably higher than the recommended 30%. Only two of the 50 largest metros are below 30% — Pittsburgh (27.4%) and Detroit (29.8%) — while St. Louis is right at 30%.

map visualization

“Detroit has always stood out for its affordability, and even with home prices rising, it remains one of the last major markets where median-income buyers still have a real shot at homeownership,” Anthony Djon, founder of Anthony Djon Luxury Real Estate, said in a statement.

“That said, demand is picking up fast — especially in the lower price points. First-time buyers are moving with urgency because they know the window to buy affordably is narrowing.”

The metros where households are estimated to spend the most on housing are the usual suspects. But the hard numbers reflect just how difficult it’s become for median-income earners to afford homeownership in these places.

In Los Angeles, a household making the median income would need to spend more than double their pretax earnings to afford a home. In San Jose (72.4%), San Diego (77.1%), New York (66.9%) and Boston (64.3%), median earners must spend more than 60% of their income.

At the other end of the spectrum, Cleveland (32%); Indianapolis (33.2%); Birmingham, Alabama (33.5%); Baltimore (33.6%); and Buffalo, New York (33.7%) are within striking distance of the 30% affordability threshold.

chart visualization

“Earnings have risen, but homebuying costs have risen faster, which means that adhering to affordability guidelines can feel challenging if not impossible in many housing markets across the country,” Realtor.com chief economist Danielle Hale said in a statement. 

“While a few Midwestern markets still offer a path to homeownership for the median-income household who can make a 20% down payment, in most large metros, the dream of owning a home remains out of financial reach without significant changes to either housing supply or interest rates.”

Realtor.com isn’t the only organization to release a report that highlights housing affordability problems. 

In its sprawling annual report, Harvard University’s Joint Center for Housing Studies (JCHS) disclosed data showing that in 1990, 75 of the 100 largest metro areas had a home-price-to-income ratio of under 3. But in 2024, only three metros — Akron, Ohio; Toledo, Ohio; and McAllen, Texas — met that standard.

The JCHS report also showed that between 2019 and 2023, the number of cost-burdened homeowner households — those that spend more than 30% of their income on housing — jumped from 16.7 million to 20.3 million.

June 26, 2025/0 Comments/by JKents
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Rent crisis: Aussies paying people to attend inspections

Nabbing a rental property has become increasingly difficult, but some Aussies are making money by helping others attend inspections.

Adam Walker, 29 from Dee Why in Sydney’s Northern beaches, has made well over $2500 since joining outsourcing company Airtasker 18 months ago, carrying out more than 50 inspections for those who can’t attend themselves.

“I work in the removalist industry, so for me it’s kind of a thing I do in my downtime,” he said.

“The majority of my inspections are midweek, so a Monday or a Wednesday, but there are also agents who do by appointment only where I’ll have the whole place to myself.

“Depending on the client, I could take photos of the inside and the outside. I also take video from the street and entrance of the building and a detailed video of the insight of the building.”

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Airtasker Adam Walker inspecting a unit in Sydney.

Mr Walker said he charges $50 per inspection but the average task price – according to Airtasker – is between $40 and $200, with prices varying depending on how many inspections the user needs completed.

“One of my regular clients gets me to do around 6 (inspections a week),” he said.

“(And) one of my clients I work for, they have a business where they help people find homes to tend to book a bunch of people to do inspections.

“So it’s a good side income…and helps people (find a home) who might be working full time during the week but I also had clients who were overseas or have been away.”

Mr Walker’s advice for others looking to follow in his footsteps is to bring a can do attitude.

“If you want to get into this full time or even just as a side hustle, you really got to look for the work,” he said.

“You also have to put yourself in the shoes of your clients. Imagine you were inspecting your own home.

“You’d want to look presentable and I also, most of the time, check in on behalf of the (client) or say who I’m there for so they can tick that name off their list.”

New Airtasker data revealed paid rental inspections jumped by 105 per cent over the past year, with the highest demand in Melbourne, followed by Brisbane and Sydney.

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Supplied Real Estate Airtasker Adam Walker

Airtasker can apply for as many jobs as they want, making – on average – $50 per inspection.

Airtasker Founder and CEO Tim Fung said tightening vacancy rates had propelled demand for paid property inspections.

“With low vacancy rates and high demand, it’s sometimes difficult to get to inspections, especially when working full-time, or trying to secure a place before relocating. This is where the power of the Airtasker community comes in,” he said.

“People are using Airtasker to get help with on-the-ground rental inspections as Taskers will physically go to a property, take photos, do a walk-through, sometimes even jump on a video call so the renter can get a real-time look. It’s become a valuable way to level the playing field, especially for people interstate or overseas, or just too time-poor to make it to every single open home.”

Mr Fung adds there was no cap on how many inspections an individual could complete each week, leaving the door wide open for making serious money on the side.

“We’re seeing some Taskers double down in this category, building up a bank of customers wanting their inspection services, especially in high-demand cities,” he said.

“Others might do one or two here and there to earn some extra cash.

“Taskers can take on as many or as few jobs as they like, and people can choose someone who’s got the time and availability that suits the customer.”

The post Rent crisis: Aussies paying people to attend inspections appeared first on realestate.com.au.

June 26, 2025/0 Comments/by JKents
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Laser giving ‘superhero vision’ following natural disasters

Helicopter-mounted laser scanners are going where emergency personnel cannot following natural disasters, helping to spot unstable slopes, sinkholes, structural problems and flood-prone zones before they become deadly.

The technology was recently deployed by Bennett + Bennett, a surveying company with offices in Brisbane, Gold Coast, Sunshine Coast and Northern Rivers, following Cyclone Alfred.

The firm is one of only a handful in the Southern Hemisphere with the Ultra Rich Aerial Laser Scanning technology, which works like “giving city planners superhero vision from above”.

Gold Coast aerial mapping of damage post Cyclone Alfred. Supplied.

While the human eye sees trees, buildings and seemingly solid ground, the RIEGL VUX-160 LiDAR laser scanners fire off millions of precise laser beams to reveal what’s hidden to the naked eye and the problems that traditional surveys might miss entirely.

The RIEGL VUX-160 LiDAR laser scanner. Supplied.

“The technology fires two million laser pulses per second through the air and can even

penetrate vegetation,” Bennett + Bennety general manager of spatial team Liam Thierens said.

“Each pulse measures distance to whatever it hits, building up a rich 3D picture of what’s actually there versus what you can see from the surface.

“Traditional surveys might miss stress lines, depressions or other defects, but this technology captures it all.

“It’s like having detailed blueprints of areas that have never been properly mapped before.”

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Erosion on Gold Coast beaches after Cyclone Alfred. Picture supplied by City of Gold Coast.

From 300m above, the technology can detect objects as small as a coffee cup and measure distances accurately within millimetres, turning what used to be weeks of dangerous ground work into hours of safe aerial mapping.

Source: Bennett + Bennett

Bennett + Bennett CEO Craig Wood said that when a natural disaster strikes, the team could map the damage in days instead of weeks, allowing for councils, first responders and recovery teams to make critical decisions faster.

“But more importantly, we’re identifying risks before they become disasters,” Wood said.

“That hidden sinkhole, that unstable slope, that flood-prone area that looks perfectly safe, we find these invisible threats before they can harm anyone.”

Source: Bennett + Bennett

The technology is a far cry from the traditional way to survey an area on foot using wooden pegs, he said.

But it is not just disaster-affected areas that are being surveyed.

The technology is also being used on major projects such as Queens Wharf, the Maroochydore City Centre, Cross River Rail, Snowy Hydro 2.0 and the new Coomera Hospital.

Ultra Rich Aerial Laser Scanning works by mounting sophisticated LiDAR laser equipment onto helicopters or light aircraft.

The system sends millions of laser pulses per second toward the ground, with each pulse measuring the exact distance to whatever it hits, whether that’s a tree canopy, building roof, or the ground beneath vegetation.

The result is an incredibly detailed 3D point cloud containing billions of data points that reveal not just what’s visible on the surface, but what lies beneath vegetation, structures, and other obstacles.

This data is then processed into actionable intelligence for councils, developers, engineers, and emergency responders.

“Every scan helps create safer communities, smarter cities, and more resilient infrastructure,” Wood said.

Buildings damaged by the “relatively low wind speeds” of ex-Tropical Cyclone Alfred have revealed what aspects will need to be drastically improved so communities can continue to function after future cyclones. Source: James Cook University

Cyclone Alfred menaced the Queensland coastline from February 21 to March 9, reaching category four intensity while offshore on February 27.

It then travelled down the coast and crossed over Bribie Island as a category one system on March 8.

“Alfred caused significant damage to southeast Queensland and northeastern New South Wales through damaging wind gusts, heavy rainfall with subsequent flooding impacts and severe coastal erosion of beaches,” a statement from the Bureau of Meteorology said.

“Heavy rainfall was recorded for a prolonged period over northeastern NSW and southeast Queensland.”

The second Bribie Island breakthrough increased in size after it formed in the aftermath of Ex-Tropical Cyclone Alfred. Photo: Caloundra Fishing World

The post Laser giving ‘superhero vision’ following natural disasters appeared first on realestate.com.au.

June 26, 2025/0 Comments/by JKents
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Rocket rolls out bridge loan to win more business from homebuyers

New offering lets existing homeowners tap their equity to buy before they sell and make non-contingent offers to better compete with cash buyers in competitive markets.

June 25, 2025/0 Comments/by JKents
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Waltz secures credit to scale foreign investment platform

Waltz, a tech-enabled fintech that helps foreign investors buy U.S. property, has secured a $25 million line of credit to scale operations.

June 25, 2025/0 Comments/by JKents
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Court gives 15 commission deals final approval in minutes-long hearings

Real estate is changing fast, and so must you. Inman Connect San Diego is where you turn uncertainty into strategy — with real talk, real tools and the connections that matter. If you’re serious about staying ahead of the game, this is where you need to be. Register now! A federal judge made quick work of signing off […]

June 25, 2025/0 Comments/by JKents
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Homebuyers finally catch a break with more inventory

Homebuyers in 2025 are finally getting some good news. Active housing inventory is returning to the levels we experienced before the pandemic, which means the chaotic and unhealthy housing market of the last several years is finally a thing of the past.

As someone who was concerned about home prices skyrocketing out of control between 2020 and 2022, I am happy to see the housing market just returning to normal. For the housing market to remain functional for decades to come, this adjustment was necessary.
Over the past few years, I set a marker for housing inventory: once inventory reaches between 1.52 million and 1.93 million, then homebuyers will have a more functional housing market, rather than the savagely unhealthy housing market we’ve seen since 2020.

More housing options is a good thing for homebuyers

While housing inventory is rising, it’s a good thing, not a repeat of the collapse because of the financial crisis. As you can see below, the sales collapse from 2005 to 2007 created a vertical spike in active listings, which moved inventory from 2.5 million to 4 million. The sales collapse in 2022 (due to sudden rate hikes) did not have the same result and it has taken three years of the lowest home sales ever — adjusting to the workforce — just to get active listings back to 1.5 million.

chart visualization

Why Is this Important?

I believe mortgage rates will remain higher for an extended period until the labor market breaks, so the only real solution to housing affordability is an increase in housing supply, which would help stabilize home prices. I am excited about the recent data showing that existing home sales have reached a bottom. With each passing year of cooling home prices, housing becomes a bit more affordable since wages also increase and more households are formed.

This can’t happen if home prices are rising 10%-20% a year. It doesn’t even work if home prices are rising above 5.5% a year. However, low single-digit home-price growth can make housing more affordable over time, which then makes the backdrop for home sales growth easier when mortgage rates head toward 6%.

Typically, the growth of home sales over the years can be attributed to a pattern that follows periods of high mortgage rates. Following such a phase, a recession often occurs, leading to lower interest rates and, subsequently, an increase in home sales for years to come. When we consider our current situation in historical context, we can see that even with elevated prices, mortgage rates, property taxes and insurance costs, this trend holds as home sales aren’t crashing anymore; they’re creating an extreme low base to work from.

chart visualization

Follow the Housing Market Tracker for live weekly data

The existing home sales and inventory report is excellent, but it’s also lagging behind real-time data. Our Housing Market Tracker data is ahead of the existing home sales data and we have that data ready for you every weekend. We track weekly pending and total pending sales to get a real-time look at where demand is going. Demand has stayed firm even with elevated rates all year.

Here, with our total pending home sales data, we can see slight year-over-year growth even with elevated rates.

chart visualization

Conclusion

I am optimistic about the housing market’s future because it is healing itself and returning to normal. This doesn’t mean that home prices are crashing like they did in 2008, as today’s existing home sales demonstrate. The long-term and historical data on home prices dating back to 1942 shows that we typically experience a period of rapid price growth followed by a cooling period. The housing market of 2008 was an anomaly in this pattern that has persisted for over 80 years. However, for the housing market to function effectively, we need to see an increase in inventory and more choices for homebuyers; otherwise, we will remain stuck at these low sales levels for a more extended period.

June 25, 2025/0 Comments/by JKents
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Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
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