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Your voice matters: Shape the future of real estate in your community

The real estate industry is facing another change. This isn’t the first time, and it won’t be the last. 

  • In 1908, agents formed the National Association of Real Estate Exchanges, a precursor to the National Association of REALTORS® (NAR). They soon formalized a code of ethics and operating policies. Written agreements became commonplace. Today, these are known as an Exclusive Right To Sell or a Listing Agreement.
  • In the 1960s, brokers created the first MLS in booklet form to create a true marketplace of the inventory that was for sale.   
  • In 1992, the industry established buyer agency so that buyers could have exclusive representation. 
  • In 2019, NAR implemented the Clear Cooperation Policy (CCP) to address concerns around “pocket listings.”

In the face of change, the industry has always innovated on behalf of buyers and sellers. This time, it’s about updates to the Clear Cooperation Policy. 

What’s at stake?

NAR has announced new flexibility in the CCP for NAR-affiliated MLSs that gives sellers more choice about how and when their homes are marketed. The crucial part to understand is that local MLSs have the opportunity to decide: 

  • The period of time a listing can remain in “delayed marketing” status before it must be publicly marketed through IDX and syndication. 
  • How days on market are calculated.
  • How the price change history is displayed publicly.
  • How new disclosure forms should be implemented.
  • Any additional rules they want to implement. 

Those decisions could directly impact every buyer and seller in your area. This is where you come in.

Why you should care

Real estate professionals have one job: to serve their clients’ best interests. The CCP changes affect how both buyers and sellers are served. As we understand it today, office exclusive listings still exist where an agent may promote a listing within their brokerage, and agents still have one business day to input their listing into MLS once they begin marketing it to the public. However, NAR has further defined its position with a few CCP changes:

  • Sellers choose – Sellers now have the additional option to delay public marketing through IDX and syndication of their home on the MLS for a specific period of time.
  • MLSs determine delay period – Local MLSs decide the length of the delay.
  • MLSs determine how days on market is calculated – Local MLSs decide whether to count the days a property spends in a public delayed market status as a part of the cumulative “days on market”.
  • MLSs determine price change history display – Local MLSs decide whether to show price change or sold history of properties in a public delayed market status as part of the pricing or sold history.
  • Signed disclosures required – Listing agents representing sellers who choose to delay the public marketing of their listing must secure a signed disclosure documenting their informed consent.
  • MLS visibility still required – Sellers who choose “delayed marketing” will be able to have their listing entered in the MLS and displayed to MLS participants, as well as shared through websites, social media, etc., but the listing will not be syndicated or shared through IDX feeds until the seller chooses or the delayed marketing period ends. 
  • MLSs determine if data will be collected – MLSs can require office exclusive listings to be submitted, even if they will not be shared with other MLS members. (Most likely, MLSs need the data to fulfill their services to their members.)

You should be a part of any discussions that craft policies impacting your clients. These decisions will shape your local market for years and should be made locally and with your input!

Your voice can make a difference

If you are a member of a local association or MLS, here’s what you can do right now:

  • Don’t be silent – Make sure your voice is heard on these decisions.
  • Don’t wait – Decisions must be made by September 30th, 2025.  If your MLS rushed these decisions, ask them to re-engage.  They might revisit them if enough members speak up. 
  • Disclose, disclose, disclose – Regardless of your position on CCP, your fiduciary role should be to explain the pros and cons of all these options. You should share any relevant data, facts, or information that might help your clients make their decision. Sellers who choose delayed or exclusive marketing must sign a disclosure documenting informed consent. This is how they get informed and you get protected. NAR has not released a disclosure form, as it will be up to local MLSs and brokerages to provide. 

The bottom line

Today, there is an opportunity to shape changes to the Clear Cooperation Policy.

As fiduciaries, you want to ensure that local policies serve your clients’ needs above all else. That means making sure local voices guide local decisions.

Don’t let others decide what’s best for your clients. Be part of the conversation. 

Take action today. Your clients are counting on you.

Gary Keller is the co-founder and executive chairman of Austin, Texas-based Keller Williams.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the editor responsible for this piece: zeb@hwmedia.com.

May 7, 2025/0 Comments/by JKents
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loanDepot’s Q1 revenue jumps 23% as Hsieh prepares to take the wheel again

loanDepot on Tuesday reported that its first-quarter 2025 revenue increased by 23% annually to $274 million, while its adjusted revenue was up 21% to $278 million on higher mortgage sales volumes and stronger margins.

Revenues also increased on a quarterly basis, growing from a baseline figure of $257 million and an adjusted figure of $267 million in Q4 2024.

loanDepot‘s origination volume for Q1 2025 was $5.2 billion, an increase of $0.6 billion or 14% annually. Purchase loans accounted for 59% of originations during the first quarter, down from 72% in Q1 2024. The company touted that its preliminary organic refinance consumer-direct recapture rate increased to 65%, compared to 59% in Q1 2024.

The first quarter also saw the return of loanDepot founder and executive chairman Anthony Hsieh to the day-to-day operations at the California-based lender. During the company’s earnings call, it was reiterated that current CEO Frank Martell is set to transition to a board advisory role on June 4, and Hsieh will assume the interim CEO role at that time.

“I would like to thank Team loanDepot for their dedication and support over these past three years,” Martell said. “Together as a team, we addressed the realities of the market while investing in critical systems, products, and processes.

“These investments will allow loanDepot to take advantage of our marketplace differentiators in this and upcoming cycles, as well as to continue to deliver a best-in-class customer experience. I am proud to have been a part of loanDepot and look forward with confidence to the company’s future success.”

Martell characterized Q1 2025 as a “quarter of positive momentum” before turning the call over to Hsieh.

“As we go forward, the team and I will focus on capitalizing upon the things that already make loanDepot great,” Hsieh said. “Our multichannel sales model, proprietary mello tech stack, wide product array, powerful brand muscle and our servicing business are foundational places in which loanDepot can win.

“By leveraging this unique constellation of assets, plus adding to our arsenal with new and emerging technologies and platform refinements, I believe we are well positioned to regain profitable market share and scale our business.”

loanDepot’s first quarter saw solid mortgage revenue growth, which more than overcame the loss of $20 million in revenue tied to 2024 bulk sales of mortgage servicing rights (MSRs). As a result, loanDepot’s net loss of $40.7 million was down 43% compared to its $71.5 million loss in Q1 2024.

Chief financial officer David Hayes said the company is “energized” by Hsieh’s return.

“Our strategy for hedging the servicing portfolio is dynamic, and we adjust our hedged positions in reaction to changing and straight environments,” Hayes said. “Our total expenses for the first quarter of 2025 increased by $12 million, or 4%, from the prior year quarter.

“The primary drivers of the increase were for higher volume-related commission, direct origination and marketing expenses. Our non-volume-related expenses decreased $7 million [during] the same period, … reflecting our ongoing cost management discipline and lower cyber-related costs,” Hayes said.

loanDepot’s expectations for Q2 2025 include an origination volume of $5 billion to $7.5 billion. It estimates a pull-through weighted rate-lock volume of $5.5 billion to $8.0 billion, along with a pull-through weighted gain-on-sale margin of 300 to 350 basis points.

“Because we service loans in-house, we directly interact with our customers, strengthening our brand and awareness loyalty and providing important self-serve opportunities throughout our customer portal,” Hsieh said.

“This improves our recapture rates, which deepens our customer relationships and drives profitability by saving marketing expenses, avoiding much of the customer acquisition costs.”

May 7, 2025/0 Comments/by JKents
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LoanDepot boosts lending and profit margins, trims Q1 loss

Company founder Anthony Hsieh, who returned to the executive leadership team in March, says investments in technology, connections to real estate agents and joint ventures with homebuilders will help it scale.

May 7, 2025/0 Comments/by JKents
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eXp posts steady Q1 earnings, reinforces Clear Cooperation stance

eXp World Holdings, the parent company of eXp Realty, reported first-quarter 2025 earnings on Tuesday that highlighted modest growth in revenue, an assertive stance on real estate listing transparency and investments in artificial intelligence (AI).

The company reported revenue of $954.9 million for the quarter, an increase of 1% year over year. Adjusted EBITDA was $2.2 million.

Cash and cash equivalents rose to $115.7 million, compared to $109.2 million in the the first quarter of 2024. eXp generated $39.8 million in net cash from operating activities and adjusted operating cash flow of $28.2 million.

The company’s total agent count stood at 81,904 at the end of March, a 5% decrease from one year earlier. But global transaction volume rose 4% to $38.6 billion.

Transaction sides declined 2% to 89,643. And eXp’s agent net promoter score — a key measure of customer satisfaction — increased to 78, up from 73 a year earlier.

Push for real estate listing transparency

eXp Realty CEO Leo Pareja focused his remarks during the earnings call on the company’s response to industry policy shifts, especially the National Association of Realtors’ (NAR) updated Clear Cooperation Policy.

“We believe that delayed marketing will create customer confusion and we are not participating,” Pareja said. “On April 10, we announced our partnership with Zillow, where we committed to launching all eXp listings on the first day of advertising.”

He said the brokerage is making its listings available through advancing programming interfaces (APIs) to all major real estate portals — including Zillow, Redfin, Trulia and Homes.com — to ensure maximum exposure for consumers.

“If the (virtual office website) feeds could have been isolated and kept away from small, independent startup companies like the one Glenn [Sanford] founded, we would not be here today,” Pareja said. “We believe in an open market that allows any startup the ability to compete if they have a valuable proposition for both consumers and agents alike.”

‘A platform business’

Sanford, the founder and CEO of eXp World Holdings, opened his comments by framing eXp as a broader platform comprised of four interconnected businesses: eXp Realty North America; its international brokerage division; Success Enterprises; and its virtual technology platform, Frame VR.

“For us, this isn’t just a collection of business units,” Sanford said. “It’s a platform business made up of four strategic parts, designed to serve agents at every level of their growth journey.”

Sanford stressed that eXp Realty North America remains the company’s “engine of profitability” that gives the company long-term reinvestment capability without the need to raise capital.

That foundation, he said, has made it possible to expand globally, deepen its technology stack and maintain operational flexibility.

“Our North Star remains clear: to build the most agent-centric real estate brokerage on the planet,” Sanford said. “Every decision, every investment, every innovation is filtered through that lens.”

AI investments, long-term productivity

Sanford also emphasized the company’s growing investment in AI and digital infrastructure, calling these long-term bets aimed at reshaping how agents operate.

“We’ve made heavier and intentional investments in technology and AI, particularly in the last few quarters,” he said. “These are not short-term bets. We believe the real returns on AI-driven productivity, automation and platform leverage will show up meaningfully in future periods, and we’re building now for that future.”

He added that Frame VR is part of the long-term strategy to enable a 24/7 globally connected collaboration.

“Frame is how we future-proof our community infrastructure,” Sanford said. “It’s not just virtual meeting space — it’s the architecture of what agent collaboration will look like in the AI era.”

Global experience reinforces data commitment

Pareja noted that eXp’s international footprint has sharpened the company’s perspective on the value of clean, consistent real estate data.

“If you see and experience what we see outside of North America, you have a different appreciation for the complete dataset that we enjoy in this country,” he said. “Outside of the U.S. and Canada, it is a fragmented dataset that is inconsistent, with confusion that leads to longer days on market and much more difficulty in the execution process.”

This contrast, reinforces the importance of maintaining open and accessible listing data, he said.

New co-sponsorship program, looking ahead

To support agent attraction and mentorship, eXp launched a new co-sponsorship program on May 1.

The initiative allows a new agent to be supported by a primary and co-sponsor, both of whom can earn revenue sharing benefits.

“The power of two — that’s one primary sponsor plus a co-sponsor — will help agents reach unlimited potential, double the insights and double the impact,” Pareja said. “This co-sponsorship program was built on a basic framework: Let’s enable more leaders to support and attract agents beyond their direct organization.”

Pareja added that the program introduces stronger incentives for experienced agents to invest in the success of new ones, while preserving the structure and benefits for existing sponsors.

Sanford closed the call by reaffirming the company’s commitment to agents, technology and long-term global growth.

“No other brokerage operates like this,” he said. “Everything we’re doing — whether it’s new market launches, AI co-pilots or digital community tools — is designed to help agents build scalable, sustainable businesses.”

May 7, 2025/0 Comments/by JKents
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Realtor.com teams up with Reba McEntire for ad campaign

The campaign features McEntire advising would-be homebuyers in sitcom-like scenarios. It’s also the largest such campaign in the portal’s history.

May 6, 2025/0 Comments/by JKents
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Here’s why builders are slamming the brakes on new apartments

According to a new Redfin report, building permits for multifamily units have plunged 27.1 percent from their pandemic-era highs, with new rentals now hitting the market at the slowest pace on record.

May 6, 2025/0 Comments/by JKents
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Man reveals toll of living on cruise ships for 25 years

Mario Salcedo has lived on cruise ships for the past 25 years.

A man named Mario Salcedo who has lived on cruise ships for the past 25 years revealed a bizarre health effect that he’s developed from being at sea for so long.

“I’ve lost my land legs. I’m swaying so much I can’t walk in a straight line,” the Cuban-born businessman told Conde Nast Traveler in a recent interview.

“I’m so used to being on ships that it feels more comfortable to me than being on land,” he added.

Salcedo, who is nicknamed “Super Mario” in cruise circles, recently did his 1000th voyage with Royal Caribbean.

The 11-night voyage was on the 3286-passenger Explorer of the Sea which left Miami on January 5 and traveled to Panama and the southern Caribbean.

MORE: Woman drops $2.9m on cruise ship home

Mario Salcedo has spent so long at sea he struggles to walk on land.

MORE: Couple sell home to live on 15-year cruise

Salcedo said he spends around $101,000 on cruises per year and only works about five hours a day, devoting the rest of his time to relaxing and having fun on the ship.

Slacedo is ahead of his time when it comes to living at sea, having arguable helped start the trend that is seeing more and more retirees sell their homes and cars for life on a ship.

Elaine Warren, the founder and CEO of The Family Cruise Companion, spoke to the Daily Mail about Salcedo losing his “land legs” — a condition known as Mal de débarquement syndrome.

“Spending extended time on a cruise ship sounds like a dream for many families. The convenience, entertainment, and all-inclusive nature of the experience make it an attractive idea,” said Warren.

MORE: Dark side of living on a cruise ship exposed

Mario Salcedo says he spends in excess of $101,000 per year on cruising.

MORE: True cost of living on a cruise ship revealed

“But when you shift from a vacation mindset to actually living at sea, a lot of unexpected things happen — especially to your body.

“I’ve spent years helping families plan cruise vacations, and while short-term trips are one thing, staying on board long-term is a different experience entirely.

“The first adjustment is to constant motion. The body adapts to the ship’s movement over time, but that doesn’t always mean in a good way.”

Warren went on, “many long-term cruisers find that they develop ‘sea legs,’ where they get so used to the ship’s slight sway that walking on land feels strange. I’ve spoken to people who lived at sea for months, and they say that stepping back onto solid ground can be disorienting — almost like the land itself is moving.”

MORE: What you get in a $86m cruise ship home

Mario Salcedo says he spends five hours a day working and the rest of his time relaxing.

According to the Cleveland Clinic, Mal de débarquement syndrome (MdDS) is a rare vestibular disorder that makes you feel like you’re moving even when you’re not.

MdDS symptoms go away within 24 hours, but in some cases, they can linger for months or even years.

Salcedo previously told Conde Naste Traveler that he went on his first cruise in 1997 and fell in love with life at sea.

“Nothing could lure me away from them, because I get treated like royalty,” he said about his journeys with Royal Caribbean. “The captains all know me.”

The post Man reveals toll of living on cruise ships for 25 years appeared first on realestate.com.au.

May 6, 2025/0 Comments/by JKents
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Explainer: How Labor’s housing plan will impact you

Australia’s housing market is poised for significant change under a newly elected Labor administration that has placed housing affordability at the centre of its policy platform.

The Albanese government’s comprehensive housing package promises billions in new investment, rent and first homebuyer support, crisis accommodation, and a crackdown on foreign investment.

Some experts, however remain cautious, with Labor’s housing plan likely to drive property prices higher in the near term before supply-side measures can take effect.

Here’s a quick breakdown on how Labor plans to tackle Australia’s housing crisis.

100,000 homes for first home buyers

Labor has committed $10 billion to build 100,000 homes over eight years, exclusively for purchase by first home buyers and locked away from property investors. They would be built in partnership with state developers.

Universal 5 per cent deposit

From 2026, income limits under the First Home Buyers Guarantee will be abolished, allowing any first homebuyer to purchase a home with just a 5 per cent deposit without having to pay Lenders Mortgage Insurance. Prices on eligible properties will also be lifted and there will be no income caps or participant limit.

Smaller mortgages through Help to Buy

Labor’s Help to Buy shared equity scheme, where the government covers up to 40 per cent of a home’s cost that first home buyers can buy out at a later date, is said to be expanded later this year. Smaller mortgages mean lower repayments and homebuyers will also be able to gradually buy out the government’s stake over time,

Build to Rent

Property developers can access tax incentives to build apartments with a portion of units rented “affordably” below market rate.

Rent relief

Labor has delivered a 45 per cent increase in Commonwealth Rent Assistance – the biggest back-to-back increase in over 30 years, helping over 1 million households better manage rising rents.

Social and affordable housing push

Through the Housing Australia Future Fund and other programs, Labor plans to deliver 55,000 social and affordable homes (28,000 already in development). The scheme will prioritise housing for vulnerable women, children, veterans, and key workers. The aim is to cut social housing waitlists.

Support for crisis accommodation

Labor is investing a record $1.2b into new crisis and transitional housing-for older women, young Australians, and those escaping family violence-to provide safe, emergency shelter for the most vulnerable.

Apprentice incentive payments

To meet ambitious housing targets, Labor is looking to incentivise more people into trades.

This mean investing $78m to fast track the qualification of 6000 tradies to help build more homes across Australia.

From July 1, 2025, eligible apprentices will also receive $10,000 in incentive payments, on top of their wages, over the life of their apprenticeship to work in housing construction.

Foreign investor ban

From April 1, 2025 to March 31, 2027, foreign investors, including temporary residents and foreign-owned companies, cannot apply to buy an established dwelling in Australia unless an exception applies. These limited exceptions will include investments that significantly increase housing supply or support the availability of housing supply, and for the Pacific Australia Labour Mobility (PALM) scheme.

NCA 2025 FEDERAL ELECTION LABOR BUS.

Australian Labor Prime Minister Anthony Albanese made big promises ahead of his election win – but can he deliver? Picture: Jason Edwards / NewsWire

So what does it all mean? Ray White chief economist Nerida Conisbee provides some further insights.

Deposit scheme expansion: a double-edged sword

Labor’s signature policy – extending the 5 per cent deposit scheme to all first home buyers regardless of income – represents a fundamental shift in housing accessibility.

Under the expanded program, approximately 80,000 Australians are expected to enter the property market annually, up from the current 50,000 who access the income-capped version.

“By removing the substantial barrier of lenders’ mortgage insurance and the need for a 20 per cent deposit, the policy dramatically lowers the entry threshold to homeownership,” Ms Conisbee said.

“For the typical Sydney property, this could mean the difference between needing a $200,000 deposit and requiring just $50,000 – potentially saving years of saving time for aspiring homeowners.”

However, economic fundamentals suggest the policy is likely to drive price growth in the short term, Ms Conisbee ads.

“The Productivity Commission’s research on first homebuyer incentives consistently shows that measures increasing purchasing power, without commensurate supply increases, typically lead to price escalation in targeted market segments,” she said.

“With more buyers able to enter the market simultaneously and competing for the existing housing stock, upward price pressure becomes inevitable.”

Ray White Group chief economist, Nerida Conisbee.

Supply challenges amid construction headwinds

Labor’s ambitious target of building 1.2 million new homes over five years, including the 100,000 dedicated first-buyer properties, also represents an unprecedented construction challenge.

Australia has never achieved this volume in any five-year period, according to Ms Conisbee, who said the closest being approximately 1.1 million homes last decade – a figure achieved with significant foreign capital investment.

As it stands, the current construction environment presents substantial obstacles to meeting these targets,” she said.

These include building costs, which continue to outpace house price growth, making new construction increasingly uneconomical.

Industry insolvencies have also exceed 1200 annually and continue to rise, while Labor productivity remains low compared to historical standards.

Construction time frames, meanwhile, have extended from 6.5 months pre-pandemic to over 10 months today.

“The expanding gap between housing demand and supply – now approaching 500,000 dwellings nationwide – will also likely continue to widen before significant new stock becomes available,” Ms Conisbee said.

Supplied Real Estate =?UTF-8?Q?Australia=E2=80=99s_top_demolition_suburbs?=

More homes are being demolished across Australia to make room for new ones, including apartment complexes and townhouses. Source: Ray White

The paradox: short-term pain for long-term gain

The paradox of Labor’s housing policy is that while it risks exacerbating affordability challenges in the short term through price inflation, it may ultimately create the conditions for improved affordability in the longer term.

Higher property prices, while challenging for new entrants, makes it possible for developers to overcome construction barriers and bring new supply to market.

As values rise, previously marginal development projects become viable, and the industry gains additional capital to expand capacity.

Ms Conisbee said Labor’s complementary policies – including apprentice incentives, Build to Rent tax benefits, and the Housing Australia Future Fund – aimed to address supply-side constraints gradually.

“However, these measures will take time to yield significant results, likely trailing behind the immediate demand stimulus of the deposit guarantee scheme,” she said.

Houses under construction

More homes are good news but prices are likely to climb even further – at least in the immediate future.

Outlook: prices rising to meet construction costs

The fundamental economic equation that will drive housing supply recovery is straightforward: house prices need to rise sufficiently to match or exceed construction costs.

One of the key challenges plaguing Australia’s housing supply has been that building costs have outpaced house price growth, making it more affordable in most parts of Australia to buy an existing home than build a new one.

“As house prices accelerate under Labor’s policies, they will inevitably reach levels that make new construction economically viable again,” Ms Conisbee said.

“This price-to-cost equilibrium is the essential mechanism that will stimulate developers to increase supply despite the significant headwinds facing the construction industry.

:As prices rise to match construction costs, developers will respond with increased output, gradually addressing Australia’s critical housing shortage and setting the foundation for more sustainable affordability in the years ahead.”

The post Explainer: How Labor’s housing plan will impact you appeared first on realestate.com.au.

May 6, 2025/0 Comments/by JKents
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Australia’s supercharged suburbs: Why family is selling up in Melbourne

Sunbury to be top of the props - home value growth

Melissa and Andrew Glavati, with their kids Maverick, 6 and Savannah, 2 at their Sunbury home.

Melissa Glavati has lived in Sunbury since she was nine-years old and believes the suburb has come a long way as she’s begun raising her a family there.

And while the postcode to Melbourne’s north west has just been ranked Australia’s top prospect for home price growth, based on escalating sales numbers over the past few years, Ms Glavati’s not surprised to hear a price rise is on its way — she thinks it’s already started.

RELATED: Where Melbourne prices are about to be ‘supercharged’

‘Choked out’: concerning rise in insurance claims and home sales

Having sold their first family home in the suburb during the 2016 boom, she said she was starting to see many of the same signs emerging: rising numbers of people at open for inspections, as well as auction numbers rising.


“And people are coming into the area from Essendon and Ascot Vale where they can’t afford what they can in Sunbury,” she said.

New housing estates being built in the area are also pegged to be joined by new shopping centres and schools, adding to the area’s infrastructure.

More people relocating from suburbs closer to Melbourne had also been bringing demand for organic foods, and that had sparked a hospitality overhaul in the suburb — though the old pubs and bowls clubs remained.

25 Alexander Court, Sunbury - for herald sun real estate

The Sunbury home the Glavati family is selling in Alexander Court.

“It’s a bit more fancy compared to when I was a kid, and I quite like having that in Sunbury,” Ms Glavati said.

“And it’s a good place to raise a family, with lots of sports and activities, and the community is really tightly knit. So you feel safe in Sunbury.”

MORE: Shock move in Melbourne home prices revealed

Cost of living: Melbourne families now need $75,000 a year to cover mortgage, bills

She added that while she had loved growing up in the suburb, as well as raising her own family in her four-bedroom house at 25 Alexandra Court, the family’s dream home had become available in neighbouring Riddells Creek prompting them to sell up.

“But we do have the best neighbours in the world, and the court is full of families … so it will be very sad to say goodbye to them,” she said.

Sunbury to be top of the props - home value growth

Sunbury has been earmarked as one of Australia’s best positioned suburbs for home price growth in 2025. Picture: Brendan Beckett

Raine and Horne’s Amanda Burt and Jayden Manno are selling the home for the family and Ms Burt said with demand for similar homes significantly up this year compared to last, they were auctioning it on May 24 with expectations of an $895,000-$980,000 result.

“It’s because of the interest rate cut, that’s pushed people to come and commit now, where they weren’t before,” she said.

“And this is the type of home that is proving pretty popular.”

25 Alexander Court, Sunbury - for herald sun real estate

Inside the Alexander Court home, which has a price guide of $895,000-$980,000.

The house comes with a double garage, open-plan living area with a kitchen as its hub, a study and a home theatre on the ground level.

The four-bedrooms upstairs are joined by a retreat and two bathrooms, including an ensuite for the main bedroom.


Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox.

MORE: Coburg: Dilapidated house sells for almost $1m after 70+ years in one family

Moonee Ponds heritage mansion with bank vault in the garage up for sale

Frankston North house price record: Local and interstate bidders battle for home

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May 6, 2025/0 Comments/by JKents
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When should you share your own opinion of a house with a buyer?

As a real estate professional, it’s fair to say that you’ll have plenty of opinions regarding the properties you show buyers. Depending on your time in the industry, you may have seen hundreds, even thousands of listings at a wide variety of price points. Over time, you’ll cultivate a personal opinion about properties, sometimes within seconds of stepping over the threshold. But when should you share your opinion with a buyer? It’s not always appropriate to tell them what you think, but in other cases, sharing your thoughts is required by law. Here’s how to walk that line.

What the law says

Real estate agents are obligated by professional ethical standards and the law to preserve confidential information about a client or property (or a seller’s motivation for selling). On the other hand, the National Association of Realtors also requires its certified REALTORS® to disclose information provided by professionals or available to the public via databases (i.e., flood zones or any large planning projects in the works). 

Real estate agents must also comply with state and national anti-discrimination and fair housing laws. This non-preferential access to housing opportunities is critical, especially in light of a recent study that found that 75% of sellers believe real estate agents give certain clients preferential treatment. It’s crucial for preserving the public’s trust in real estate professionals (and to stay compliant) that agents follow both the spirit and the letter of the law in this regard.

It is also illegal to share demographic data on a neighborhood about race, religion, disability, and other protected classes. This also includes offering an opinion on a school district as “good” or “bad.”

When to stay quiet

One of the most essential guidelines on when to stay quiet regards personal taste. Do not comment on the design or aesthetics of a property unless a buyer specifically asks for your opinion. Again, err on the side of data. For example, instead of giving a negative opinion of a specific type of architecture, educate your buyer on common features of that architecture and how a property conforms to (or deviates from) those. 

You should also refrain from offering a specific emotional reaction to a property (either overly negative or overly positive) and not offer what might be considered a legal statement about the condition of a home. Save these assessments for a licensed inspector or a real estate attorney.

When to share your opinion

So when is it appropriate to share your opinion with a buyer? There are specific situations where not only is it appropriate but also part of your duties as their real estate agent.

1. If a buyer asks for your opinion

Buyers, especially those with little experience in real estate, will want your educated opinion on their potential purchase. For most people, this is the largest purchase they will make in their lifetime, and it’s normal to want to ask a professional for their thoughts. When this situation occurs, provide an honest but professional response.

It helps to focus again on data and your professional insights rather than a personal preference. If asked, frame your response on whether a property meets a client’s stated goals or has the features they need instead of offering a personal value judgment.

2. If you see red flags

Even if you are not a licensed inspector or contractor, some properties have glaring red flags that buyers need to know. These include structural problems, outdated electrical systems, or signs of water damage that your buyer may overlook. Again, you’re not diagnosing the issue, simply pointing out its potential existence. 

In some cases, buyers looking to invest in a fixer-upper may move forward even with these red flags. This is their prerogative, and it might match their real estate investment goals. However, ensuring they are aware of these issues is well within your duties. 

3. When you have market insights

As a real estate professional, you can access data points your buyer cannot. This includes how the house compares to others in the area, its resale potential, and whether or not the listing price is fair. Other market insights might include if an area has any other planned development or significant modifications, such as a street widening project.

4. When you have industry insights

There’s a reason that real estate professionals need licenses to represent buyers and sellers.

The industry can be complex and challenging to navigate, and buyers need help understanding the process and what a specific listing might require. In this case, it is your job to give buyers an idea of what to expect from a transaction (from offer to closing) and to help them consider if it matches what they want.

5. If the property has value-adding features

Many first-time home buyers don’t know what they don’t know. They may have a specific idea of the number of bedrooms and bathrooms they want, but not much beyond that. As a real estate agent, you can highlight value-adding features that buyers may overlook. This includes things that make the property a great investment, like its location, any recent renovations that were done well, or the potential to convert the property to a rental. 

The key here is to understand your buyer’s goals and highlight a property’s features that might help them reach them.

6. When expectations are unreasonable

Buying a home can be overwhelming and exciting. When buyers visit many properties, it’s easy to get carried away by a house that doesn’t align with their needs, budget, or goals. In this case, it is appropriate to share your opinion of a home with a buyer who may have lost sight of what they are actually looking for. 

The client decides to purchase a property, but it is your job as a real estate professional to steer them towards listings that match their stated goals and keep their budget in mind. 

The final opinion

Buyers hire their real estate agents based on professional experience, but they are also looking for someone who can advise them on their purchase. They want someone who knows what to look for in a property and can offer insights. Ultimately, thinking strategically about sharing your opinion on a house is essential and can help you better meet your client’s needs as they navigate their purchase.  

Luke Babich is the CEO at Clever Real Estate.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the editor responsible for this piece: zeb@hwmedia.com.

May 6, 2025/0 Comments/by JKents
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