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‘Phantom’ towers haunt Sydney’s housing pipeline

An artist’s impression of a mixed-use development proposed for Liverpool years ago.

They’ve been called “phantom” towers – housing projects that exist on paper but have yet to deliver any homes years after getting the green light from councils.

These would-be projects have become a deepening issue, with developers failing to get approved projects off the ground due to rising costs and struggles to obtain financing.

SuburbTrends figures commissioned by MCG Quantity Surveyors have laid bare the problem, with one in six approved unit projects around the country failing to get built – many spread around Sydney.

Many of these projects had stalled after the developers put them on indefinite hiatus, letting the approvals lapse.

Others faced an uncertain future, with approvals renewed but no works commenced after many years.


Mike Mortlock, the director of MCG Quantity Surveyors, said the figures were startling.

“We already know when looking at approvals that we are not even close to where we need to be to meet the national target of 1.2 million new homes in five years, but when you look at completions it’s even worse,” he said.

“There are certain areas where less than 60 per cent of unit approvals are feeding through to completions.”

Approved projects yet to deliver any housing years after getting greenlit from council are numerous.

They include two residential towers of 14- and 20-storeys on Bathurst St in the Liverpool CBD. The towers were approved in 2020 but no works have been commenced yet.

A 25-storey unit tower approved for Granville, but to date not built.

A Granville development on Parramatta Rd is yet to commence after the proposed 373 units were approved in 2019.

Similar projects in the nearby Parramatta CBD remain stuck in limbo after approval was granted in the years between 2020 and 2022.

Housing Industry Association economist Tim Reardon noted these “phantom approvals” were mostly an issue in the multi-apartment construction space, not for houses.

“We are commencing half the number of units as a decade ago,” he said.

Approvals for detached houses almost always resulted in houses getting built because of the different way these projects were financed, Mr Reardon said.

New houses were typically sold first, then approved, then built. With units, approvals came before the projects were actually financed. This meant unit developers were more sensitive to policy changes.

PREMIER CHRIS MINNS

NSW Treasurer Daniel Mookhey unveiled a $1 billion plan in the Budget to address developer financing issues. Picture: Gaye Gerard

Mr Reardon said a key contributor to the phantom approvals issue was increased taxes on foreign investment into new housing projects.

Foreign retirement funds and overseas institutions were a valuable source of financing for new apartment projects in previous years but recent taxes on these groups meant this money had dried up.

“Using foreign capital adds too much to the cost of building and much of that foreign capital is flowing to other countries so, as a consequence, builders have to finance their projects domestically and often they can’t get it.”

But that may soon change.

A $1 billion NSW Budget initiative has been heralded as a potential game changer in addressing the issue and has the potential to break some of the gridlock keeping projects from going ahead.

Caucasian Male Urban Planner Wearing Protective Goggles And Using Tablet On Construction Site On A Sunny Day. Man Inspecting Building Progress. Excavator Loading Materials Into Industrial Truck

Building activity has been falling well behind targets needed to address housing shortages.

The Budget measure, termed the Pre-sale Finance Guarantee package, will see government essentially act as a guarantor for certain housing projects.

Budget papers said the scheme will directly add 5000 new homes by going guarantor for developers on unsold properties.

It will also indirectly add 15,000 new homes over the next five years by offering builders the security to start new projects through purchasing unsold stock, according to Budget papers.

Mr Reardon said the new scheme would unlock a “significant” amount of new housing stock.

“This is the first NSW government policy that will meaningfully move the needle on housing supply,” he said.

“Previous intentions and statements were positive but this is the first that will actually materialise in more building.”

The post ‘Phantom’ towers haunt Sydney’s housing pipeline appeared first on realestate.com.au.

June 28, 2025/0 Comments/by JKents
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Behind the rent crisis: Agents reaching breaking point

Australia’s housing crisis is pushing both tenants and property managers to breaking point, with growing calls for trauma training and systemic reform.

A tenant’s chilling suicide text has reignited urgent calls for trauma training in Australia’s rental sector.

More than half of property managers are struggling with mental health issues, according to a national MRI Software survey that found 53 per cent were experiencing psychological distress, while 23 per cent planned to leave the industry.

Leadership consultancy Sidekick reported burnout was contributing to 40 per cent of resignations in the sector.
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Choice Property Group director Louisianna Giumelli was on her way to court to carry out an eviction when the message appeared on her phone: a tenant saying goodbye, and that he was ending his life.

“I quickly pulled over and called the police. I called triple zero and told them what had happened,” Ms Giumelli said.
“Within two minutes I got a text saying they were dispatching immediately.

“About 15 to 20 minutes later, I got another message to say that the tenant was in the middle of an attempt, and the police and ambulance got there in time.”

Choice Property Group director Louisianna Giumelli received a chilling “goodbye” text moments before a scheduled eviction, sparking national attention.

The man survived.

But Ms Giumelli said the situation could have ended in tragedy, and that property managers are being left to face similar high-risk situations alone.

“I wanted to talk about the reality of the current climate, of what we’re living in,” she said.

“This is the reality for normal, hardworking Australians that have been paying their taxes and doing all the right things and lately, they are not receiving any support.”

Ms Giumelli said property professionals had become “frontline but invisible”, regularly encountering suicide, domestic violence, homelessness and family breakdown, but without any formal trauma training or recognition.

Buyers advocate Cate Bakos says trauma and burnout are forcing experienced property managers to leave the industry in droves.

Prominent buyers advocate Cate Bakos said Ms Giumelli’s experience was sadly common with stress and burnout pushing many experienced property managers out of the industry.

“For many isolated or vulnerable tenants, the property manager may be their most consistent point of human contact,” she said.

“When something goes wrong, the emotional weight placed on the manager is immense.

“I’ve seen so many incredible professionals walk away from the industry altogether because of the relentless pressure they face.”

A shocking 53 per cent of property managers report mental health struggles.

Phoenix Australia chief executive and trauma expert Nicole Sadler said property managers were often unprepared for the types of emotional exposure they faced.

“Anyone working in a role where they’re exposed to trauma – even second-hand – can experience a range of psychological impacts,” Prof Sadler said.

“For property managers, this can be especially tough because they’re trying to help someone through a crisis while also managing the business end, like rent arrears or damage to a property.”

Homeless Woman

As rental stress and eviction rates rise, more Australians are facing homelessness, a growing reality in the nation’s housing crisis. Photo: iStock

Professor Sadler said even basic trauma-informed training could help real estate professionals protect their own wellbeing and respond more safely to tenants in distress.

“It’s about recognising stress signs, engaging with empathy, and knowing when to step back or refer.”

Beyond Blue clinical spokesman Dr Luke Martin said renters and housing workers were facing mounting psychological pressure.

“Safe, secure housing is fundamental for supporting our mental health,” Dr Martin said.

“Beyond Blue’s research has shown that housing affordability is driving considerable distress across the community.”

Beyond Blue’s Dr Luke Martin says housing insecurity is having a serious mental health impact on both tenants and property professionals.

A 2022 Australian Housing and Urban Research Institute study found 38 per cent of private renters said their housing situation negatively affected their mental health, compared to 23 per cent of owner-occupiers.

A 2023 Anglicare survey found two-thirds of renters said the housing crisis was impacting their wellbeing.

“Beyond Blue’s research has shown that housing affordability is driving considerable distress across the community.”

Phone, bed and woman sleeping in a bedroom, exhausted and suffering with mental health problem. Tired, lazy and procrastination by depressed lady ignoring alarm, experience fatigue from insomnia

Australia’s rental market is under immense pressure, with soaring costs, rising stress, and a system failing to protect those on the ground.

A 2022 Australian Housing and Urban Research Institute study found 38 per cent of private renters said their housing situation negatively affected their mental health, compared to 23 per cent of owner-occupiers.

A 2023 Anglicare survey found two-thirds of renters said the housing crisis was impacting their wellbeing.


Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox.

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david.bonaddio@news.com.au

Need to talk to someone?

Don’t go it alone. Please reach out for help.

Lifeline: 13 11 14 or lifeline.org.au

Beyond Blue: 1300 22 4636 or beyondblue.org.au

Beyond Blue’s coronavirus support service: 1800 512 348 or coronavirus.beyondblue.org.au

Kids Helpline: 1800 55 1800 or kidshelpline.com.au

Headspace: 1800 650 890 or headspace.org.au

Are you anxious? Take the Beyond Blue quiz to see how you’re tracking and whether you could benefit from support

The post Behind the rent crisis: Agents reaching breaking point appeared first on realestate.com.au.

June 28, 2025/0 Comments/by JKents
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Virginia appeals court backs ‘missing middle’ housing policy

An Arlington County, Virginia, “Missing Middle” housing initiative has been given new life following a Virginia Court of Appeals decision Tuesday — dismissing a lawsuit aiming to overturn the zoning overhaul.

A report from WTOP News showed the court finding that a group of homeowners who filed suit failed to include real estate developers as defendants — parties the court deemed “indispensable” to the case. Without those developers, the legal challenge could not proceed and was dismissed.

The decision effectively reverses a lower court’s September 2024 ruling that had struck down the policy and stalled housing projects under its provisions.

The homeowners, however, may still refile their lawsuit, this time naming developers who have built under the ordinance as defendants, according to court documents.

Long-term legal fight

The decision marks the latest turn in a years-long legal and political battle over the county’s efforts to expand housing access in one of the nation’s most expensive markets. According to Realtor.com, Arlington County’s median home listing price sat at $832,000 as of May.

In March 2023, the Arlington County Board unanimously passed the “Expanded Housing Options” ordinance — often referred to as the “Missing Middle” policy.

The law allows construction of townhouses, duplexes and small apartment buildings in areas that had previously been zoned exclusively for single-family homes — about 75% of the county’s residential land.

Supporters say the policy provides more affordable options for middle-income families who have been priced out of Arlington’s soaring housing market.

“We will consider next steps and how to best resume the EHO permitting process, including how to inform previous applicants who were either in the process or had their approved permits voided last fall,” Arlington County said in a statement following Tuesday’s ruling.

But opponents — many of them single-family homeowners — argue the policy favors developers and newcomers at the expense of long-term residents. Their concerns range from increased neighborhood traffic and overcrowded schools to pressure on local infrastructure.

June 28, 2025/0 Comments/by JKents
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Trump says he’s terminating trade negotiations with Canada. What will happen with tariffs?

President Donald Trump announced on Friday via social media that he’s ending trade talks between the U.S. and Canada. The move could impact tariffs on one of America’s largest trade partners as a temporary pause is set to end early next month.

“We have just been informed that Canada, a very difficult Country to TRADE with, including the fact that they have charged our Farmers as much as 400% Tariffs, for years, on Dairy Products, has just announced that they are putting a Digital Services Tax on our American Technology Companies, which is a direct and blatant attack on our Country,” Trump wrote on his Truth Social account.

“They are obviously copying the European Union, which has done the same thing, and is currently under discussion with us, also. Based on this egregious Tax, we are hereby terminating ALL discussions on Trade with Canada, effective immediately. We will let Canada know the Tariff that they will be paying to do business with the United States of America within the next seven day period.”

Trump’s global tariff policies, which were rolled out on April 2, have been a point of contention for the housing market — particularly for homebuilders. For Canada and Mexico, these included 25% tariffs on all goods that aren’t compliant with the United States-Mexico-Canada Agreement (USMCA), as well as a 25% tariff on all imports of steel and aluminum.

Previous estimates from the National Association of Home Builders showed that tariffs could add another $10,900 to the cost of constructing a new home.

But only a week later, the president announced a 90-day pause for most tariffs, with the exception of an increase on Chinese imports to 125%. China is also a major supplier of materials for U.S. homebuilders.

On Thursday, CNBC reported that Trump could extend the deadline for restarting the tariffs. Most tariffs that were paused are set to resume July 8, while some that involve European trade partners would resume July 9.

The threat of tariffs has also impacted housing through stagnant mortgage rates. Going into the year, the Federal Reserve had penciled in multiple cuts to the Fed funds rate, but none have materialized. Last week, the Fed kept benchmark rates unchanged at a range of 4.25% to 4.5% for a fourth straight meeting.

That prompted outcries from the president and his administration — including Federal Housing Finance Agency Director Bill Pulte’s suggestion that Fed Chair Jerome Powell should resign. Powell responded soon after by arguing that monetary policy is in a good position to deal with changes to inflation and unemployment. Fed officials are still studying whether price increases tied to tariffs could be “more persistent,” Powell said.

“Avoiding that outcome will depend on the size of the tariff effects, on how long it takes for them to pass through fully into prices, and, ultimately, on keeping longer-term inflation expectations well anchored,” he said.

June 28, 2025/0 Comments/by JKents
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Reducing risk: Safely disposing of old electronics

In today’s digital landscape, electronic devices play a critical role in our businesses, storing vast amounts of sensitive data. This is especially true for real estate professionals, title insurance companies, and mortgage lending organizations, where detailed financial records, personal client data, and confidential transaction histories are routinely managed. When it’s time to retire old electronics, proper disposal is not merely advisable—it is essential.

Why proper E-waste disposal matters

For real estate, title insurance, and mortgage lending companies, the stakes for proper e-waste disposal are particularly high. Improper disposal of outdated electronic devices can lead to significant risks, including:

  • Data breaches: Devices retain sensitive client information and financial data. Improper disposal can severely compromise client trust and result in substantial financial and legal liabilities. Common examples include inadvertent exposure of client Social Security numbers, financial account details, and real estate transaction records. Notably, breaches involving improper disposal of electronic media have led to high-profile incidents where firms faced both reputational damage and severe regulatory actions. Regulatory frameworks such as the Gramm-Leach-Bliley Act (GLBA), which mandates strict protection of consumer financial data, and state-level data protection regulations like the California Consumer Privacy Act (CCPA), underscore the necessity of secure e-waste disposal.
  • Legal and regulatory penalties: Various jurisdictions enforce strict regulations on e-waste disposal. Non-compliance can lead to significant fines, legal repercussions, and reputational damage, specifically impactful in industries reliant on client trust and regulatory compliance.
  • Environmental hazards: E-waste contains hazardous substances that pose serious threats to the environment and public health if discarded improperly.

Key steps for safe and responsible E-waste disposal

To effectively mitigate these risks, consider implementing the following best practices for safe and responsible e-waste disposal:

  • Backup your data: Ensure all sensitive client and transactional data is securely backed up before disposal. This crucial step prevents data loss and unauthorized access. For example, cloud-based storage solutions with encryption are highly recommended for securely backing up critical business data.
  • Securely erase all data: After backing up, use reliable data-wiping software or professional services to completely erase data from the device. This process should overwrite existing data multiple times, effectively preventing future recovery. Software solutions like DBAN or commercial data-erasure services can ensure thorough removal.
  • Recycle through certified providers: Collaborate with certified e-waste recyclers that meet rigorous environmental and data-security standards. Always verify certifications, such as e-Stewards or R2 (Responsible Recycling), to maintain compliance with relevant industry regulations.
  • Include all accessories: Accessories such as cables, chargers, and batteries often contain hazardous materials. Dispose of these items responsibly, separate from primary devices, to ensure comprehensive e-waste management.
  • Consider donation opportunities: If devices are functional, consider donating them to educational institutions, non-profits, or community programs. This approach extends device life, positively contributes to the community, and can enhance your company’s social responsibility profile. Organizations like Computers with Causes and local school districts frequently accept such donations.
  • Enhance employee training: Regularly educate employees about the critical importance of secure e-waste disposal practices. Continuous training ensures staff are aware of procedures, reducing potential data security risks.

For further guidance, industry-specific compliance resources such as the American Land Title Association’s (ALTA) Best Practices framework provide detailed instructions on data security, including e-waste management. Additionally, consult resources provided by the Consumer Financial Protection Bureau (CFPB) and National Association of Realtors (NAR), which offer comprehensive guidelines on safeguarding client data.

Final thoughts

Proper e-waste disposal is critical for real estate, title insurance, and lending firms. By consistently backing up and securely wiping data, partnering with certified recyclers, responsibly managing accessories, and donating when possible, organizations can effectively mitigate risks. Embracing these responsible practices helps safeguard client information, ensures regulatory compliance, protects the environment, and reinforces client trust.

Bruce Phillips is the SVP and Chief Information Security Officer, MyHome, a Williston Financial Group Company.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the editor responsible for this piece: zeb@hwmedia.com.

June 28, 2025/0 Comments/by JKents
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Our top dream home sales of 2025 so far

No.11 Cooper St, Seymour. Picture: Supplied

A coastal home in the state’s northeast has set the pricing bar for 2025.

Located at Seymour, north of Bicheno, No.11 Cooper St’s final sale price is not yet public.

However, the 2.15ha waterfront property is Tasmania’s only house or unit sold this year that sits in the $4.5m-$5m bracket per realestate.com.au.

The four-bedroom property — known as First Light — was sold by Harrison Agents property consultant Jo Oliver, who said the buyer grew up in Tasmania.

“They still have strong family links to the state. They are very much looking forward to spending time here,” she said.

“They loved the sitting of the home on the spectacular coast and the way in which the architecture integrates into the landscape and the privacy.”

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No.11 Cooper St, Seymour.

No.11 Cooper St, Seymour.

No.11 Cooper St, Seymour.

The home has rammed-earth and timber construction, picture-perfect views, a wood heater, window seat, multiple decks, a timber boardwalk, a guesthouse, luxe bathrooms, storage for watercraft and a crayfish cooking station.

Ms Oliver said the property attracted an enormous amount of interest and inquiry from local, interstate and international buyers.

“The sale price was in line with price expectations,” she said.

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No.11 Cooper St, Seymour.

No.11 Cooper St, Seymour.

Another spectacular lifestyle property came in at No.2 on the sales chart, this time in Launceston’s Relbia.

No.310 Glenwood Rd was sold in the summer for an undisclosed price above $4m-plus by Insitu Property director Kristi Seymour.

Miss Seymour said the “timeless, luxurious, sophisticated property” had been purchased by Tasmanians.

She said the 4.19ha property boasts an exquisite Ozone pool, surrounded by established gardens. It has a full-size tennis court, home gym, oversized garaging, and an automated watering system.

“With parklike grounds established over decades, the property has an unmatched sense of calm; it is a sanctuary,” she said.

No.310 Glenwood Rd, Relbia.

No.310 Glenwood Rd, Relbia.

No.310 Glenwood Rd, Relbia.

“This is perfectly balanced by the home’s signature clean lines, soaring ceilings and large windows that invite natural light to dance throughout the spaces.”

Four homes made the cut in the $3m-plus price bracket, ranging from a sleekly updated 1914-built gem in South Hobart to a Sandy Bay property near the beach and shops with a 1950s house, three titles and about 1700sq m of land.

A number of apartments have been sold in this price range in the to-be-built Macquarie Place development.


TOP TAS SALES OF 2025 SO FAR

$4m+

11 Cooper St, Seymour (Harrison Agents) Price not disclosed

310 Glenwood Rd, Relbia (Insitu Property) Price not disclosed

$3m+

369 Huon Rd, South Hobart (Peterswald) Price not disclosed

372 Glenwood Rd, Relbia (Insitu Property) Price not disclosed

3747 Channel Why, Birchs Bay (First National Real Estate & Elders Tasmania) Price not disclosed

11 Long Point Rd, Sandy Bay (Insitu Property) Price not disclosed

$2.75m+

120-122 Murray St, Hobart (Peterswald) Price not disclosed

38 Home Ave, Blackmans Bay (EIS Property) Price not disclosed

33 Adelaide St, East Launceston (Bushby Creese) Price not disclosed

Beracah Park, Relbia (Key2 Property) $2.9m

24 Riverstone Dr, Relbia (Thomas & Associates) $2.9m

2/2 Castray Esp, Battery Point (Peterswald) Price not disclosed

Source: realestate.com.au to June 25

No.369 Huon Rd, South Hobart.

No.372 Glenwood Rd, Relbia.

No.3747 Channel Hwy, Birchs Bay.

No.11 Long Point Rd, Sandy Bay.

No.120-122 Murray Street, Hobart.

No.38 Home Ave, Blackmans Bay.

Beracah Park, Relbia.

No.24 Riverstone Dr, Relbia.

No.33 Adelaide St, East Launceston.

No.2/2 Castray Esp, Battery Point.

The post Our top dream home sales of 2025 so far appeared first on realestate.com.au.

June 28, 2025/0 Comments/by JKents
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Geelong laneway breakthrough wins Victorian Architecture Award

The Malop Arcade by NMBW Architecture Studio with ASPECT Studios has won a Victorian Architecture Award. Picture: Peter Bennetts

An innovative Geelong laneway breakthrough project inspired by Melbourne’s iconic alleys has won a Victorian Architecture Award.

The Malop Arcade “surgically repurposed” an existing inner city building to create a new pedestrian link between hip dining strip Little Malop St and Malop St.

It’s the first in a series of urban laneway projects planned to boost pedestrian connectivity across the Geelong CBD.

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The Malop Arcade by NMBW Architecture Studio with ASPECT Studios features exposed bluestone walls. Picture: Peter Bennetts

The laneway punches through a remodelled building in Malop St. Picture: Peter Bennetts

The public arcade garden, designed by NMBW Architecture Studio with ASPECT Studio, was recognised in the Small Project Architecture category at the 2025 Victorian Architecture Awards.

Two other extraordinary beach houses on the Surf Coast also won awards in Residential Architecture New Houses category.

Kerstin Thompson Architects’ Otway Beach House is a monolithic concrete residence build in a designated ‘flame zone’ on the edge of a national park.

Multiplicity designed the other whimsical Aireys Inlet recipient, She Sells Sea Shells, which features shell-encrusted cabinetry, vintage 1970s upholstery and cork floors.

The Malop Arcade project, developed by a state government department and the City of Greater Geelong, saw a two-storey shop in Malop St spot purchased and its interior selectively demolished to create an urban garden and public pathway connected to Dennys Place.

A sunken garden bed is a key feature of the Malop Arcade by NMBW Architecture Studio with ASPECT Studios. Picture: Peter Bennetts

Rainwater is channelled into planters and new sunken garden beds set among exposed bluestone walls and timber rafters.

“Through adaptive reuse and alteration of a two-storey building, NMBW has created a generous, poetic pedestrian link and public space that stitches together the laneways of Geelong’s CBD,” the judges’ citation said.

“Through detailed forensic investigation by the project team, this exemplary project has carefully and meticulously revealed the site’s unique layers of history.

“With a nod to the memory of the original building, new elements – noticeably a galvanised steel earthquake structure – stand in deliberate contrast to the existing brick, timber and bluestone fabric.”

Otway Beach House by Kerstin Thompson Architects won an Architecture Award in Residential Architecture New Houses category. Picture: Sharyn Cairns

‘She Sells Sea Shells’ by Multiplicity also won an Architecture Award in the Residential Architecture New Houses category. Picture: Trevor Mein

Visitors have reported homeless people seeking refuge in the laneway since it opened.

The client quoted in the project summary sees this as a positive aspect of the space.

“I think the highlight of the space was the area where men who were sleeping rough would be sitting talking to each other in a warmly lit area surrounded by nature,” the client said.

“This space never felt unsafe as a pedestrian. I am a mental health clinician and it always struck me that this space fostered safety, not fear, which is unusual for many public spaces in cities now.”

Construction has now started on Geelong’s second laneway breakthrough after the demolition of two Ryrie St buildings.

They were knocked down to create an open air link between Union and Markets streets, due for completion by mid 2026.

The post Geelong laneway breakthrough wins Victorian Architecture Award appeared first on realestate.com.au.

June 28, 2025/0 Comments/by JKents
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Bessent announces 10 new appointments at Treasury

Secretary Scott Bessent announced 10 new appointments for senior positions at the U.S. Department of the Treasury, according to a Friday press release.

John Crews, a former policy adviser under House Majority Leader Steve Scalise, will serve as deputy assistant secretary for financial institutions policy. Before his time in House leadership, Crews was the policy director for the Senate banking committee, and during the first Trump administration, he served on the National Economic Council.

Connor Dunn was named deputy assistant secretary for legislative affairs, covering banking and finance. Dunn previously worked as a principal at FS Vector and held senior policy roles on the Senate banking committee and House Financial Services Committee. During the first Trump administration, he was a policy adviser to the deputy secretary at the U.S. Department of Housing and Urban Development (HUD) and worked in its congressional affairs office.

Spencer Hurwitz, a former director of communications and senior adviser to Sen. Marsha Blackburn (R-Tenn.), has been named deputy assistant secretary for public affairs, covering terrorism and financial intelligence.

Ashtyn Landen and Zach Mollengarden will serve as deputy executive secretaries. Landen previously was senior director for prudential regulation at the American Bankers Association and began her public service career at the Office of the Comptroller of the Currency.

Mollengarden will cover international affairs in his role. He most recently served as an attorney-adviser in the Treasury’s Office of the Assistant General Counsel for International Affairs.

Paras Malik, who has been named counselor to the chief of staff and the department’s chief AI officer, joins from the Boston Consulting Group. She previously held roles at Morgan Stanley and the Federal Reserve Bank of New York.

David O’Brien, who was the previous director of executive communications at the Bipartisan Policy Center, will serve as deputy assistant secretary for public affairs, covering domestic finance.

John Poulson has been appointed as deputy assistant secretary for legislative affairs, covering international affairs. He most recently served as a professional staff member on the Senate Homeland Security and Governmental Affairs Committee.

Shane Shannon, who will serve as counselor to the general counsel, joins from Goldman Sachs, where he was a vice president and senior counsel.

The Treasury also named Cory Wilson as deputy assistant secretary for cybersecurity and critical infrastructure protection. Wilson held prior tenure at the U.S. Secret Service, serving as assistant special agent in charge of critical systems protection. And he held previous roles at the Office of the National Cyber Director, the Department of Homeland Security and the U.S. Senate.

June 28, 2025/0 Comments/by JKents
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Compass affiliate The Gambino Group adds three top agents

The Gambino Group at Compass — led by founder Carl Gambino — has expanded its roster with the addition of three experienced agents in Los Angeles and New York City.

Gambino said the additions mark a key step in the team’s growth strategy.

“This year has been a standout for growth for our team, and the addition of these agents builds on that momentum,” Gambino said. “As we move into the second half of the year, we’re especially focused on driving growth in our other key markets, including Miami and New Jersey.”

The Gambino Group placed 10th among large real estate teams by sales volume in the 2025 RealTrends Verified’s agent and team rankings with just under $397 million in volume.

Annalise Jones joins the team in Los Angeles. She brings a background in luxury real estate branding and interior design marketing, having worked closely with celebrity design firms prior to her transition into real estate.

Leaders said her experience will lend itself will to the architectural and design-driven properties that define much of L.A.’s residential market.

“I was drawn to the Gambino Group for their shared commitment to elevated, intentional representation — an approach that mirrors my own in a market increasingly shaped by the energy of great design, evolving lifestyle values, and the pursuit of meaningful living,” Jones said.

In New York, agents Romy Hechinger and Josh Roberts have also joined the Gambino Group.

Hechinger has more than a decade of experience, with a focus on New York City neighborhoods Williamsburg’s and Greenpoint’s luxury real estate market.

“I’ve been working in real estate for 11 years, primarily in the luxury condo market in Williamsburg and Greenpoint. I came to a point where I knew I was ready to take my career to the next level,” Hechinger said. “I’ve always had my eye on The Gambino Team at Compass because [of] their impressive sales volume, gorgeous listings and undeniable presence in the luxury market.

“They are continuously pushing boundaries and setting industry standards. Joining Gambino was an easy decision and I’m honored to now be a part of the team.”

Roberts — a native New Yorker — has handled more than $100 million in real estate transactions within his first five years in the business.

He has experience across Manhattan, Brooklyn, and the Hamptons, and specializes in a tech- and data-informed approach to buying and selling.

“When I was given the opportunity to join Carl, along with Julian and the rest of the team, it was an easy decision,” Roberts said. “It was a chance to be a part of a powerhouse team driven by purpose, vision, shared ambition and unlimited potential.

“The Gambino Team at Compass is a collective community of incredibly passionate, talented and empowered professionals that collaborate to provide the highest level of service to clients throughout the country.”

June 28, 2025/0 Comments/by JKents
https://www.juliankent.com/wp-content/uploads/2025/11/logo.png 0 0 JKents https://www.juliankent.com/wp-content/uploads/2025/11/logo.png JKents2025-06-28 00:01:492025-06-28 00:01:49Compass affiliate The Gambino Group adds three top agents

20 indispensable AI tools for real estate agents

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers to home staging done in a few clicks, AI saves time and provides endless solutions for real estate professionals.

Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.

At-a-glance: The best AI tools for real estate agents

AI Lead Generation and Nurturing Tools

Logo-iNCOM

Best overall

Top Producer’s Smart Targeting

Jump to details ↓

VISIT

SmartZip logo.

Best for predictive analytics

Smartzip

Jump to details ↓

VISIT

Fello logo

Best CRM add-on for lead conversion

Fello

Jump to details ↓

VISIT

Logo Ylopo

Best for AI-powered lead generation + nurturing

Ylopo’s AI voice + text lead nurturing

Jump to details ↓

VISIT

AI Marketing Tools

image_056b0a

Best for realistic AI home staging

Virtual Staging AI

Jump to details ↓

VISIT

REimagineHome logo

Best for AI image enhancement

Reimaginehome

Jump to details ↓

VISIT

Collov AI logo

Best for affordable AI home staging

Collov AI

Jump to details ↓

VISIT

LazyEditor Logo

Best for AI video creation from raw photos

LazyEditor

Jump to details ↓

VISIT

Logo-Canva

Best for AI design

Canva

Jump to details ↓

VISIT

Scout logo

Best for AI email marketing

Scout

Jump to details ↓

VISIT

AI-Enhanced CRMs

Logo-Lofty

Best for AI chat and CRM

Lofty’s AI Assistant

Jump to details ↓

VISIT

Sierra-Interactive logo; a real estate CRM or customer relationship management software

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

Jump to details ↓

VISIT

AI Chatbots

Roof AI logo

Best for advanced AI website chat

Roof AI

Jump to details ↓

VISIT

Structurely Logo

Best for AI chat and voice

Structurely

Jump to details ↓

VISIT

Tidio logo

Best free AI chatbot

Tidio

Jump to details ↓

VISIT

Property valuation and market analysis

image_056b0a

Best for AI property valuation reports

HouseCanary

Jump to details ↓

VISIT

CoreLogic logo

Best for market data

CoreLogic

Jump to details ↓

VISIT

Commercial real estate market trends

Reonomy logo

Best for commercial real estate data

Reonomy

Jump to details ↓

VISIT

AirDNA Logo

Best for short-term rental data

AirDNA

Jump to details ↓

VISIT

AI Productivity for agents

Sidekick Logo

Best overall AI productivity tool

Sidekick

Jump to details ↓

VISIT

At-a-glance: The best AI tools for real estate agents

AI Lead Generation Tools

Best overall

Top Producer’s Smart Targeting

VISIT

Jump to details ↓

Best for predictive analytics

Smartzip

VISIT

Jump to details ↓

Best CRM add-on for lead conversion

Fello

VISIT

Jump to details ↓

Best for AI-powered lead generation + nurturing

Ylopo

VISIT

Jump to details ↓

AI Marketing Tools

Best for realistic AI home staging

Virtual Staging AI

VISIT

Jump to details ↓

Best for AI image enhancement

Reimaginehome

VISIT

Jump to details ↓

Best for affordable AI home staging

Collov AI

VISIT

Jump to details ↓

Best for AI video creation from raw photos

LazyEditor

VISIT

Jump to details ↓

Best for AI design

Canva

VISIT

Jump to details ↓

Best for AI email marketing

Scout

VISIT

Jump to details ↓

AI-Enhanced CRMs

Best for AI chat and CRM

Lofty’s AI Assistant

VISIT

Jump to details ↓

Best for AI chat and SEO

Real Geeks’ Geek AI & SEO Fast Track

VISIT

Jump to details ↓

AI Chatbots

Best for advanced AI website chat

Roof AI

VISIT

Jump to details ↓

Best for AI chat and voice

Structurely

VISIT

Jump to details ↓

Best free AI chatbot

Tidio

VISIT

Jump to details ↓

Property valuation and market analysis

Best for AI property valuation reports

HouseCanary

VISIT

Jump to details ↓

Best for market data

CoreLogic

VISIT

Jump to details ↓

Commercial real estate market trends

Best for commercial real estate data

Reonomy

VISIT

Jump to details ↓

Best for short-term rental data

AirDNA

VISIT

Jump to details ↓

AI Productivity for agents

Best overall AI productivity tool

Sidekick

VISIT

Jump to details ↓

AI Lead Generation Tools

AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.

1. Top Producer’s Smart Targeting

Phone and computer screenshots depicting Top Producer's AI tools for real estate agents

Starting price: $599 per month for CRM + Smart Targeting

AI tool: Smart Targeting predictive analytics

Best features:

  • Includes Top Producer CRM
  • Uses AI to analyze data and market trends to identify likely sellers
  • Personalized marketing campaigns include online ads, email marketing, postcards and handwritten letters
  • Automated lead follow-up 
  • Can target zip codes or custom farm areas

Our take on Top Producer’s AI

Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.

Visit Top Producer

READ OUR

Top Producer Review

2. Smartzip

SmartZip logo.

Starting price: ~$500 per month

AI tool: Smart Targeting predictive analytics

Best features:

  • Uses AI to analyze data and market trends to identify likely sellers
  • Smart Targeting product provides targeted, automated marketing
  • Over one billion points of property, behavioral, event and demographic data used in algorithm
  • Predicted 72% of listings last year
  • Landing pages that convert sellers

Our take on Smartzip

Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates data from more than 25 sources and uses its predictive analytics to determine the homeowners most likely to move within the next six to 12 months, maintaining a 72% accuracy in its predictions. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply pick their desired zip codes and set up automated marketing tools to market directly to sellers who are likely to transact.

Visit Smartzip

READ OUR

Smartzip Review

3. Fello

Fello logo

Starting price: $165 per month

AI tool: Lead scoring, database enrichment, marketing

Best features:

  • Integrates with any CRM
  • AI lead scoring
  • Segmentation and organization of leads in your existing database
  • Enrich database with property records, contact information and ownership verification
  • Custom campaigns to engage potential sellers

Our take on Fello

Fello is a unique add-on tool that integrates seamless into your current CRM to enhance it’s functionality and convert more leads. The focus is to turn your contact list into a hub of prospective clientele, especially sellers, by optimizing the information in your CRM to work to your advantage. Fello will organize your current database to include predictive details that determine who in your database is close to selling their home. Each contact will be assigned a lead score so you know who to prioritize as a potential and probable seller. Other tools include email and direct mail marketing, segmentation tools and custom landing pages. The beauty of Fello is that it works your existing database to make sure no one is falling through the cracks.

Visit Fello

4. Ylopo

Logo Ylopo

Starting price: $600 per month

AI Tools: AI text and voice lead nurturing assistants, AI-powered video ads

Best features:

  • AI text and voice lead nurturing assistants 
  • AI-powered video ads for Meta
  • Direct integration with popular CRMs

Our take on Ylopo

Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered chatbots and voice assistants to help you qualify and nurture leads. Their AI voice assistant calls cold leads on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.

Visit Ylopo

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AI Marketing Tools

These AI tools for real estate agents make real estate marketing more streamlined and effective (and less expensive). You’ve probably already used some AI tools for marketing without knowing it. Have you virtually staged your listing photos or used writing tools like Grammarly or ChatGPT to write blogs, emails or online ads? See, you’re already an AI pro!

5. Virtual Staging AI

Before and after photos of a virtually staged bedroom using AI tool called Virtual Staging AI

Starting price: Six AI staged photos for $16/month

Best features:

  • More realistic virtual staging than any other AI staging tool
  • Can select furniture styles like modern, Scandinavian, & farmhouse
  • Furniture removal included 
  • Unlimited revisions and 30-second turnaround
  • Multi-view staging — AI can generate multiple views of a room from one photo
  • Affordable pricing 

Our take on Virtual Staging AI

Founded by a Harvard student, Virtual Staging AI offers something that competitors don’t: it actually works! Unlike other AI virtual staging apps, Virtual Staging AI produces consistently high-quality staged photos without the weirdness. Just pick the type of room you want to stage and choose your furniture style, and the app will keep generating staged photos until you find one that works for your listing. It’s an ideal AI tool for listing agents or buyer agents who want to step up their marketing game.

Note: Zillow Group recently acquired Virtual Staging AI. We will keep you updated on whether Zillow integrates the tool into its Zillow Premier Agent program or keeps it available to the public.

Visit Virtual Staging AI

6. Reimaginehome

Before and after home photos using Reimaginehome, an AI tool for real estate agents that virtually stages properties

Starting price: First 5 images are free, paid plans start at $14/month

Best features:

  • Offers virtual staging, exterior enhancement, and sky replacement
  • You can select room types, furniture styles, and color themes
  • First 5 photo generations are free

Our take on Reimaginehome

While its AI-generated staging quality might not be as good as Virtual Staging AI’s, Reimaginehome offers agents more flexibility. Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs and replace cloudy skies. It’s also free for up to 5 AI-generated images, which makes it the perfect choice for agents who want to experiment with AI virtual staging and image enhancement.

Visit Reimaginehome

7. Collov AI

Ai staged living room before and after

Starting price: 60 AI staged photos for $16/month

Best features:

  • Realistic AI-powered virtual home staging 
  • Furniture removal included 
  • Wall, floor, countertop and cabinet replacement
  • Advanced features (furniture editing and image enhancement) currently in beta testing

Our take on Collov AI

Collov is a new AI startup that offers realistic-looking AI home staging at a fraction of the cost of rivals such as Virtual Staging AI. While it lacks some of the advanced features Virtual Staging AI offers, Collov creates high-quality AI generated virtually staged photos that are comparable to traditional virtually-staged images. It’s an excellent choice for listing agents who want to experiment with AI home staging at a more affordable price. 

Visit Collov AI

8. LazyEditor

Example listing video created with LazyEditor

Starting price: Free for one listing video per month; paid plans start at $28/month

Best features:

  • No video editing experience needed
  • Easy, web-based interface
  • Create listing or talking head videos
  • Videos perfect for listing pages or social media marketing

Our take on LazyEditor

LazyEditor is one of the easiest tools we’ve ever used and it’s a super effective marketing tool. You simply sign up for an account, upload your listing pictures or add the link to your listing, decide which audio you like and publish. You’ll have a walk through video of your property created just from images — like magic! Use your newly created videos on Zillow, Realtor.com, your website, email, social media or anywhere else you can think of. LazyEditor can also create short-form talking head videos for your social media that seamlessly edit out mistakes, just take your video (or multiple videos), upload them and they’ll be edited to perfection.

Visit LazyEditor

9. Canva

Canva image created by real estate agent Amy Fridhi: desktop with keyboard, pen, eye glasses, cell phone and a cup of coffee

Starting price: Free version available, Canva pro is $120/year for one user

Best features:

  • User-friendly Interface
  • Extensive Template Library
  • Drag-and-drop Editor

Our take on Canva’s AI

While primarily known as a graphic design platform, Canva has integrated AI features that can assist real estate agents in creating visually appealing marketing materials. Its AI algorithms can suggest design layouts, color schemes and even appropriate copy based on the content input. This makes Canva an excellent tool for designing brochures, social media posts and property listings.

Licensed Agent in MA & FL

Visit Canva

10. Scout

Scout-AI-screenshot

Starting price: Free version available; paid plans start at $200 per month

Best features:

  • AI lead enhancement, including leads’ birthdays and home details such as number of bedrooms, baths, and length of ownership
  • Automated and personalized AI email campaigns
  • AI email template library and writing assistance

Our take on Scout’s AI

Scout uses proprietary AI to enrich lead data and create more personalized and engaging email campaigns. It adds useful data to contacts in your database, including the leads’ birthdays and details about their current homes, including the number of bedrooms and bathrooms in the home and the length of ownership. Scout uses this data to write personalized emails for each lead, boosting open rates and click-through rates. It’s an ideal solution for agents and teams who want to reengage cold leads and contacts in their databases through AI-powered email marketing.

Visit Scout

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AI-Enhanced CRMs

AI significantly revolutionizes customer relationship management (CRM), offering a blend of efficiency and personalization. By harnessing the power of AI, CRM systems can intelligently analyze customer data, predict client needs and provide personalized recommendations, enhancing client engagement and satisfaction.

11. Lofty’s AI Sales Assistant + AI Copilot

Screenshot of the Lofty AI Assistant dashboard for real estate agents

Starting price: AI Sales Assistant is a $39 upgrade, AI Copilot is a $9.99 upgrade (both sold as part of a larger package)

Best features:

  • Works for lead conversion, appointment setting, nurturing and behavioral monitoring 
  • Engages with leads via chat, text or Facebook Messenger
  • Responds to the lead’s behavior on your website
  • Long-term AI-powered nurturing campaigns
  • Customizable AI workflows and analytics
  • Helps tag and manage leads

Our take on Lofty’s AI

Lofty’s (formerly Chime) AI Assistant is one of the industry’s most advanced and useful AI tools for real estate agents. More than a simple chatbot, Lofty’s AI Sales Assistant helps you qualify and convert leads on your website, set up showing appointments and even nurture leads for the long haul. I also love how you can set it to qualify leads, get appointments or monitor behavior, and it starts working all by itself. The company’s AI Copilot helps you navigate and solve tech issues through a simple chat interface (think ChatGPT) within their popular Lofty CRM suite.

Visit Lofty

12. Real Geeks’ Geek AI & SEO Fast Track

Screenshot of RealGeeks AI and SEO Fast Track tools using AI for real estate agents

Starting price: Call for upgrade pricing (sold as part of a larger package)

AI Tools: Geek AI Assistant, AI-Powered SEO Fast Track

Best features:

  • Advanced AI chatbot and SEO assistant
  • Buyer and seller specific scripts
  • Sends messages via chat and SMS
  • Automatically creates searchable area pages to rank on Google
  • Writes unique, locally-targeted AI-generated content

Our take on Real Geeks AI

One of the first real estate CRMs to use AI technology, Real Geeks’ new AI features seamlessly integrate with the workflows agents are already used to. Agents have been using their Geek AI assistant to chat with leads for a few years now, but their new AI-driven SEO Fast Track upgrade could be a game changer for ranking on search engines. SEO Fast Track generates keyword-targeted blog posts automatically and at scale. As AI technology continues to evolve at breakneck speed, we expect Real Geeks to upgrade their AI features. We will keep you in the loop!

Visit Real Geeks

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AI Chatbots

Chatbots and enhanced customer interaction tools offer real estate agents a significant advantage by changing how they connect with clients. These AI-driven systems provide instant, round-the-clock responses to client inquiries, ensuring potential leads are engaged the moment they show interest in listing or buying a home.

Here are some of our favorite real estate AI tools for customer engagement and interaction:

13. Roof AI

Screenshot of Roof AI options for helping clients.

Starting price: Call for pricing

Best features:

  • AI-powered chatbot
  • Marketing automation
  • Behavioral tracking

Our take on Roof AI

Roof AI is a dynamic tool for real estate agents. It offers an AI-powered chatbot that excels at engaging potential clients and automating lead generation. This system interacts with users in real-time, answering inquiries, qualifying leads and scheduling viewings. We love how the system can respond to inquiries and future leads via text, Facebook Messenger and on your website. Roof AI’s ability to handle initial client interactions allows agents to focus on more complex aspects of their business, improving overall productivity. It’s a powerful solution for teams and brokerages who want to integrate AI chat with their existing IDX websites.

Visit Roof AI

14. Structurely

Structurely Logo

Starting price: Starts at $499 per month (3-month minimum contract)

Best features:

  • AI conversational assistant
  • Human-quality AI phone calls
  • Lead qualification
  • CRM integration

Our take on Structurely

Structurely is an innovative AI conversation tool specifically designed for real estate agents to enhance lead qualification. It uses artificial intelligence to engage with and qualify leads through natural, automated conversations, allowing agents to focus on the most promising prospects. Structurely’s latest innovation is an AI-powered phone assistant that calls your leads to qualify them. The AI’s voice is nearly indistinguishable from a human voice. You can hear an example of Structurely’s voice AI speaking with a live lead on their website. (warning: it’s a little bit creepy)

By responding to inquiries in a timely and intelligent manner, Structurely helps you streamline the initial stages of client interaction, making the lead nurturing process more efficient and effective. It offers teams and brokerages a turnkey solution to integrate AI-powered chat and voice with their existing sales workflow.

Visit Structurely

15. Tidio

Screenshot of Tidio's dashboard.

Starting price: Free (paid plans start at $29/month)

Best features:

  • Chatbots
  • Live chat capabilities
  • Free for up to 50 conversations per month
  • Email marketing

Our take on Tidio

Tidio is a specialized AI chatbot tailored to meet the unique needs of real estate agents and brokers. This intuitive tool engages potential clients in real-time, providing immediate responses to queries about listings and property details and scheduling viewings. By automating initial customer interactions, Tidio improves client engagement and assists in capturing leads more effectively, allowing real estate agents to focus on high-priority tasks. Even better, Tidio is free for up to 50 conversations per month. This makes Tido an ideal choice for newer agents who want to experiment with AI chat on their websites.

Visit Tidio

Property valuation and market analysis

AI-supported property valuation and market analysis tools give real estate agents a decisive edge in quickly and accurately determining property values and understanding market trends. By leveraging large datasets, these tools offer precise, data-driven valuations and insightful analysis. These are essential for setting competitive prices and advising clients effectively. 

Here are some of our favorite AI tools for real estate property valuation and market analysis:

16. HouseCanary

Screenshot of HouseCanary's dashboard, including market activity and zip code snapshot.

Starting price: $16 per month for one user

Best features:

  • Accurate property valuation
  • Track and predict market movements
  • Risk assessment and forecasting
  • AI-powered ChatGPT-style assistant
  • Two custom valuation reports are included in basic plan

Our take on HouseCanary

HouseCanary offers advanced analytics and valuation models to help real estate agents understand their local markets in granular detail. The platform provides precise property valuations and market forecasts, assisting agents in pricing properties accurately and understanding future market trends. HouseCanary’s ChatGPT-style CanaryAI feature allows agents to query the company’s database of 136 million properties in plain English — speeding up the time-consuming property research process dramatically.

The platform’s real value for agents is in the company’s industry-leading property valuation reports. HouseCanary’s detailed reports enable agents to offer data-driven advice to clients, ensuring informed decision-making in both buying and selling processes.

Visit HouseCanary

17. CoreLogic

CoreLogic logo

Starting price: $149/month

Best features:

  • Comprehensive property data
  • Advanced analytics 
  • Market trend analysis

Our take on CoreLogic

CoreLogic stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, CoreLogic helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.

Visit CoreLogic

Commercial real estate market trends

AI tools that specialize in market trends and data analytics are invaluable for real estate agents. They offer a deep dive into the complexities of the property market. These tools access vast amounts of data, analyzing patterns and trends to provide agents with insights about the market.

Here are some of our favorite AI tools for commercial real estate market trends:

18. Reonomy

Reonomy dashboard showing details about NYC location.

Starting price: $49/month

Best features:

  • Machine learning technology
  • Extensive data network
  • Ownership portfolios

Our take on Reonomy

Reonomy offers comprehensive AI-driven analytics and property data. This platform specializes in commercial real estate, providing agents with deep insights into property histories, ownership details and market trends to help investors find off-market properties. It helps agents to facilitate informed investment decisions and aid in strategy development. Reonomy’s rich data repository and analytical capabilities make it an invaluable asset for agents looking to excel in the commercial real estate sector.

Visit Reonomy

19. AirDNA

Airdna interface showing investing insights.

Starting price: Free (paid plans starting at $15/city/month)

Best features:

  • Comparative data
  • Investment analysis
  • Revenue optimization

Our take on Airdna

AirDNA is a data analytics company specializing in the short-term rental market, focusing on providing insights for properties listed on platforms like Airbnb and VRBO. AirDNA leverages a wealth of information, including rental rates, occupancy rates and seasonal trends, to offer detailed analysis and forecasts. Their tools and reports aim to empower users with actionable intelligence to maximize their returns in the dynamic short-term rental space.

Visit AirDNA

AI productivity tools for agents

The latest versions of ChatGPT and Deepseek offer a quick and easy way to write emails, ads and listing copy, but they cannot interact with your MLS or help you stay organized. AI productivity tools designed for real estate agents can. These tools can pull information directly from your MLS to create CMAs and find the perfect property for your clients.

20. Sidekick

Sidekick AI for real estate agents screenshot

Starting price: $25/month

Best features:

  • Calendar and email management 
  • Natural language search for your MLS
  • Creates emails, listing descriptions and CMAs
  • Affordable monthly pricing

Our take on Airdna

Sidekick is an AI assistant for real estate agents built on OpenAI’s ChatGPT 4 platform. Its user-friendly chat interface allows you to quickly and easily get property information from your MLS, draft emails, CMAs and listing descriptions, and even schedule meetings. While many of Sidekick’s can be accomplished using ChatGPT or similar large language models, we think it’s ease of use makes it an ideal choice for busy agents and teams.

Visit Sidekick

The full picture: AI tools can benefit your bottom line

Believe it or not, this list is just the tip of the iceberg. Every day, companies are developing new ways to use AI to effectively improve business processes and streamline tasks.

As scary as it may be to embrace something new, AI tools are an invaluable resource for real estate agents. Their unique functionalities enhance and support many aspects of your business. From refining lead generation and enhancing property valuations using insightful data analysis to streamlining transaction management, AI empowers agents to operate at their optimal best.

Integrating AI tools into your weekly routine not only boosts your operational efficiency but also provides insights that lead to more informed decision-making. AI tools can also improve client experiences by elevating the level of service you’re able to provide — simply because you have more time on your hands. By automating routine tasks, these tools allow agents to focus on the most important part of your business — building stronger, more meaningful relationships with clients and offering top-tier client service.

Our methodology: How we chose the best AI tools for real estate for 2025

Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.

To find the best AI tools across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews, and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).

We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!

Frequently asked questions

What are real estate AI tools, and how do they work?

AI tools for real estate agents are software solutions that automate and enhance various aspects of real estate operations. They analyze large datasets to provide insights, automate tasks like lead generation and client interaction, and assist in property valuation and market analysis.

How can I start using AI tools in my real estate business?

Begin by identifying areas in your business that could benefit from automation. Which tasks require your personal touch, and which ones take up your valuable time without contributing much to your bottom line? Some of the real estate AI tools on our list offer trial periods, allowing you to test drive them before fully integrating them into your workflow.

Do I need technical skills to use AI tools?

Not necessarily. Most AI tools for real estate agents are user-friendly and require minimal technical expertise. However, basic familiarity with digital tools and a willingness to learn new technologies will certainly help you to succeed with them!

Can AI tools replace the need for personal interactions in real estate?

Nope. We sometimes wish that were true! But AI tools for real estate agents are meant to complement personal interactions, not replace them. They can automate your repetitive tasks, for example, allowing you to focus on building relationships and providing personalized service.

How reliable are AI market analysis and trend predictions in real estate?

AI market analysis and predictive analytics are increasingly reliable. Their algorithms get better with each closed transaction, in fact. They analyze extensive and diverse data sets. In the case of Top Producer, as one example, they can help real estate agents pinpoint which homeowners are most likely to list their home in the coming months. However, AI tools for real estate should be used in conjunction with your hard-earned real estate experience and expertise for the best results.

What are the costs associated with integrating AI tools into my real estate business?

Costs vary widely depending on the tool and its features. Some AI tools designed for real estate agents offer free basic versions, while others require monthly or annual subscriptions. It’s important to evaluate the ROI in terms of time saved and value added to your real estate business.

How do I ensure data privacy and security when using AI tools in real estate?

Choose AI tools for real estate that comply with data protection laws like GDPR and have robust security measures. Regularly update your systems and educate yourself and your team on best practices for data privacy.

What is the learning curve for adopting AI technology in my real estate practice?

The learning curve depends on the specific tool and your familiarity with technology. Many AI tools are designed to be user-friendly, and providers often offer training and support to facilitate adoption.

Will using AI tools require me to change my current way of working?

While AI tools might require some adjustments to your workflow, they are generally designed to integrate seamlessly with existing practices. The aim is to enhance and streamline your work, not completely overhaul it.

How do I stay updated with the latest AI tools and trends in real estate?

Staying updated requires a proactive approach. Follow real estate technology blogs, read industry articles (like this one!), participate in webinars and conferences, and network with other professionals to learn about the latest tools and best practices.

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