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New brokerage disclosure forms aim to comply with NAR’s Clear Cooperation alternative

As MLSs across the country work to implement the National Association of Realtors’ (NAR) Multiple Listing Options for Sellers (MLOS) policy, brokerages and some Realtor associations are busy creating the new disclosures needed for delayed marketing exempt listings. 

Over the weekend, Compass‘s new “Addendum to Listing Agreement” form began to circulate on social media alongside the “seller advisory” form debuted last week by eXp Realty.

While both forms discuss private and delayed marketing listings, these listing strategies are framed very differently. This should come as no surprise given the firms’ differing views on NAR’s Clear Cooperation Policy (CCP).

Three-phase marketing

Compass’s form outlines what it has coined as its “three-phase marketing strategy,” in which a property is listed as a Compass Private Exclusive, then as a Compass Coming Soon, and lastly on the MLS if it has failed to sell during the first two phases.

According to the form, this strategy gives sellers “multiple opportunities to make a first impression prior to [their] property being offered on the MLS.” 

The client can then select options A (private exclusive), B (coming soon) or C (on the MLS). They must sign to acknowledge that if they chose options A or B, they are doing so “for marketing, privacy, security, or other legitimated nondiscriminatory reasons.” Additionally, the form notes that if a property is marketed as a private exclusive, it will not be publicly advertised through the MLS. 

The form discusses risks, but instead of mentioning any potential risk of not advertising on the MLS, the form stresses the negative impact that days on market or price drop history can have on a property’s value. 

Douglas Miller, an attorney at Miller Law PLLC and executive director for Consumer Advocates in American Real Estate, wrote in an email that Compass’ marketing plan is not “consumer-forward” and instead is a “structured funnel that prioritizes internal deal flow.”

“The form provided by Compass is written to give the appearance of sophisticated strategy and informed consent, but in reality, they’re structured to protect brokerages — not consumers. They shift risk onto the seller while preserving control for the firm,” Miller wrote. “They sanitize what is, at its core, a form of legalized steering that undermines fiduciary duty and suppresses market competition.

“The seller is given options, but it’s hard to argue meaningful informed consent when the language is carefully framed to favor in-house marketing and downplay external risks. These phases aren’t about helping sellers — they’re about controlling inventory,” he added.

Stephen Brobeck, a senior fellow at the Consumer Policy Institute, also feels that the Compass form is not consumer friendly. In his opinion, the length of the form — combined with its small type face and the notion that most sellers will not understand the options they are given — will lead consumers to do whatever their agent tells them, rather than making a truly informed decision. 

Brobeck also highlighted the lack of risk disclosures. 

“There is no disclosure that if property is being privately listed but publicly marketed in any way, it probably never will be able to be listed by Zillow and Redfin,” he added. 

According to a Compass spokesperson, everything the firm does “follows all the guidelines and compliance requirements of all the markets” the brokerage operates in. 

“As a publicly traded company, obviously, everything we do [is to] the highest standards of regulatory and compliance review,” the spokesperson told HousingWire. “There’s nothing we’re doing that from a regulatory perspective or compliance perspective has not been thoroughly vetted or approved, and nothing we are doing is new.”

Compare and contrast

Given eXp’s support of CCP, it is unsurprising that its “seller advisory” form carries a very different tone than Compass’s form.

The document has a subhead that reads “Risks of limited market exposure,” and it outlines four ways in which privately listing a home could impact a seller. These include limited buyer exposure, financial risk, longer time on market, and the possibility that the listing may be ineligible to be posted on public listing portals like Zillow and Redfin. 

“eXp Realty strongly encourages you to consider exposure to the broadest market possible which include the MLS and broader public marketing channels available to all consumers, prior to accepting an offer,” the form states.

“Prior to engaging in any form of ‘office exclusive’ or ‘private listing network’ or ‘pocket listings,’ it is imperative to establish priorities and assess the potential ramifications of restricted visibility on both buyer demand and transaction results.” 

According to Brobeck, the information included in this form should be disclosed to all home sellers. “And because the document is written in plain English in large type and requires seller acknowledgement, it is likely to be read,” he added. 

While Miller feels that the tone of eXp’s disclosure is “more honest,” he believes the document mainly functions as a “cover-your-assets form.” 

“It correctly warns that limited market exposure may reduce buyer competition, lower sales price, and extend time on market — but it still places the burden on the seller to assess these risks,” he wrote.

“Most sellers have no frame of reference to understand how exposure decisions impact outcomes, especially when their understanding is shaped entirely by a commission-incentivized agent. The form stops short of naming the obvious: that pocket listings and delayed marketing primarily benefit agents, not sellers.”

In general, Miller believes that there should not be a standard delayed marketing listing disclosure, as he feels there is no standard scenario for a consumer to choose this marketing strategy. 

“These situations are highly fact-dependent,” Miller wrote. “They require a full understanding of the seller’s goals, risks, and vulnerabilities — not just a checkbox. A generic form will never provide meaningful informed consent. In fact, I’d argue that a properly drafted disclosure, if it truly included all the risks and downsides, would almost always result in the seller rejecting the idea altogether.”

In short, Miller said he feels the brokerages that promulgate these disclosure forms are using them “to create the appearance of disclosure without ensuring the seller truly understands the consequences. That’s not informed consent — it’s manufactured consent. And it’s dangerous and probably illegal.” 

Prepping for changes

Leo Pareja, the CEO of eXp Realty, told HousingWire in an emailed statement that while the MLOS policy does not go into effect until September, he did not want his agents to be caught flatfooted.

This prompted Pareja and his team to replicate their effort with the buyer agency agreement form they created in the summer of 2024 in response to the NAR commission lawsuit settlement agreement. 

“Holly [Mabery] and I determined that the best way to ensure full disclosure was to create our own version that could be used across all 50 states,” Pareja wrote. “We believe in seller choice, accompanied by seller truth. If a seller truly needs privacy, we support that — but only after fully explaining the trade-offs.

“We believe in buyer choice, which has been lost in this conversation. Buyers should have access to all available inventory without being forced to work with one particular company. We believe this steering campaign — by a company pushing sellers into a private exclusive funnel — is a fair housing nightmare. Both the National Association of Hispanic Real Estate Professionals and the Consumer Federation of America have sounded the alarm on this.”

While real estate compliance consultant Summer Goralik declined to comment on the brokerage-specific forms, she wrote an opinion piece for Inman News on how state regulators may perceive private listings.

Goralik noted that if privately listing a property is truly driven by a seller’s preference or needs, and not something pushed by the brokerage or agent, then the disclosure form will reflect the consumer’s “informed decision-making.” 

“When that happens, regulators can see that the brokerage upheld its fiduciary duty, prioritized the client’s best interest and did not sacrifice transparency for the sake of convenience, control or financial self-interest,” she wrote.

“But when that narrative doesn’t hold, when the rationale for avoiding the MLS looks more like a business strategy than a client-specific need, that’s when real trouble begins. Brokers and agents, don’t mistake business creativity for legal immunity.”

April 23, 2025/0 Comments/by JKents
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Senator to Scott Turner: HUD workplace needs reform

With a political ally now at the head of the department, a Republican senator is aiming to garner more scrutiny of federal work policies and practices at the U.S. Department of Housing and Urban Development (HUD).

Sen. Joni Ernst (R-Iowa) submitted a letter this week to HUD Secretary Scott Turner, alleging that some HUD workers have received improper payments stemming from remote work policies.

She also says they have misused permissible “taxpayer-funded union time” (TFUT) for vacations, inefficiently utilized the department’s workspace, and submitted “inaccuracies” in so-called “locality pay” that’s adjusted for a worker’s geographic location to better retain talent.

“In your first several months of managing HUD, I am sure you have identified a number of areas ripe for reform,” Ernst wrote in the letter, which was first reported by conservative news outlet the Daily Caller.

“Among those, if it has not come to your attention already, are the department’s ongoing workforce management and space utilization challenges.”

In the letter, Ernst says that a whistleblower at HUD informed her of a colleague who supposedly lives in Florida while collecting locality pay for living in Washington, D.C. Ernst did not publicly reveal the documents she cites in the letter but says they are “on file with the sender.”

She goes on to say that the HUD staffer revealed through other documentation that they describe themselves as a “real estate professional” with residency in Florida.

Ernst’s letter also alleges that an American Federation of Government Employees (AFGE) “steward” who works out of HUD’s Denver field office took vacations while claiming to be working remotely or on TFUT.

“Specifically, the whistleblower alleges the Colorado vacationer has been working entirely on TFUT time since 2017 and has been taking vacations while informing HUD managers he has been working remotely or on TFUT.”

TFUT is referred to as “official time” in the U.S. Code, which describes it as permitted activity for those involved in the collective bargaining process.

“Any employee representing an exclusive representative in the negotiation of a collective bargaining agreement […] shall be authorized official time for such purposes, including attendance at impasse proceeding, during the time the employee otherwise would be in a duty status,” the code states.

Early 2025 guidance from the Office of Personnel Management (OPM) under the Trump administration has permitted TFUT “only in amounts that are reasonable, necessary, and in the public interest and to monitor its use to see that it is used efficiently.”

Ernst told Turner that HUD’s payroll systems and telework employee oversight policies have allowed employee malfeasance to flourish at the department. The senator said there is “limited analysis of HUD’s telework, remote work and space utilization to date.”

But a letter she submitted to former HUD Inspector General Rae Oliver Davis in 2023 requested an investigation into HUD’s telework and remote work policies.

That letter led to the publication of a report by the Office of the Inspector General (OIG) in 2024. The OIG found that HUD maintains controls for remote work and locality pay through its Office of the Chief Human Capital Officer (OCHCO), which had taken corrective action on at least six instances of incorrect locality pay.

In December, Ernst released the results of an investigation that her office performed into government remote and telework policies. A report from Government Executive characterized the findings as inclusive of “bluster,” and that the investigation “failed to uncover any systemic abuse of the flexibility or that it made agencies less productive.”

But Ernst ended this week’s letter to Turner by saying that she looks “forward to working with you to bring accountability to the HUD workforce and making Washington work for America, rather than the other way around.”

April 23, 2025/0 Comments/by JKents
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Texas housing markets are sagging. Data suggests it might get worse

With its low taxes, affordable housing and warm weather, Texas has been a hot destination for households in high-cost markets since the COVID struck in 2020.

But the housing markets in the state’s four major metropolitan areas show inventory continues to grow by large percentages year over year, and new listings are spiking as they usually do this time of year.

While homebuyers have more options, they’re not yet pulling the trigger on a new home at a pace matches inventory, as sales haven’t followed despite prices generally remaining constant. 

Rising supply without a response in demand suggests that Texas markets could get worse before they get better.

chart visualization

Texas is already experiencing downward press on prices, according to data from Altos. In March, single-family homes sold for less than the asking price by 10.5% in San Antonio, 10.1% in Dallas and 4.4% in Houston. Those gaps are the most of the 50 markets HousingWire analyzed.

There are a number of macroeconomic conditions that could explain why this is happening. The obvious one is mortgage rates, which have jumped in the wake of President Donald Trump’s new global tariff policies.

Anxiety around tariffs have pushed the stock market, the dollar and the bond market down sharply (fears that Fed Chair Jerome Powell will be fired hasn’t helped). As a result, the mortgage rate on a 30-year fixed conforming mortgage has risen from 6.69% on April 11 to 6.98% as of Tuesday.

chart visualization

There’s also the matter of how the uncertainty around tariffs and the economy is impacting the behavior of buyers and sellers. 

The University of Michigan Consumer Sentiment Index for April fell considerably on expectations of rising inflation because of the tariffs. A survey in March from John Burns Research & Consulting showed the share of respondents saying they’re “very pessimistic” about the economy jumped by 10 percentage points. 

In Texas markets, new listings have jumped while sales haven’t. While this may simply be a temporary lag on the part of buyers, economic uncertainty impacts buyers and sellers in different ways.

chart visualization

Sellers may want to get ahead of any negative changes in the economy by listing their home. Buyers might want to wait a bit to see how things shake out with tariffs and inflation. If this is a widespread dynamic that holds through the spring, it will slow the home sales market.

This dynamic is present in all four major Texas markets. In the fall, home sales picked up year over year in Houston as new listings rose. But since then, home sales have stopped growing while new listings are up by 16.8% year over year, and that number appears primed to rise.

It’s the same in Dallas. The pace of sales growth began to fall in the winter and has since turned negative. This is despite the growth in new listings spiking and inventory still rising by 40% or more year over year.

chart visualization

San Antonio is an interesting case because it appears the market has slowed on all fronts. Home sales busted out of the 2022 slump in a big way the following year, rising by as much as 115% year over year. But mere months later that number turned negative and is presently flat. 

At the same time, new listings and overall inventory aren’t growing as much as they were, suggesting a market that’s settling into the general dynamic after years of volatility.

Austin has been one of the most volatile markets since the pandemic, having become a hot spot for people migrating from California. Heading into 2025, year-over-year growth in sales, inventory and new listings began to fall.

chart visualization

So far in 2025, sales have turned negative year over year while inventory continues to rise by more than 40%, and growth in new listings has spiked from negative territory in February to up by 12.8% now.

The current metrics in these markets suggest that supply is beginning to dramatically outpace demand, which could push what’s been flat prices into negative territory. However, the full impact of Trump’s economic policies on local market conditions likely won’t be entirely clear in the data for another few months.

chart visualization

April 23, 2025/0 Comments/by JKents
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Sentimentality spurs quick sale of Art Deco home in Highton

Sentimentality played into the purchase of an Art Deco Highton home that will see the new owner return to her roots.

A buyer who grew up not far from 183 Mount Pleasant Rd, Highton, pounced on the three-bedroom former rental property with a strong pre-auction offer.

She paid $885,000 for the 1056sq m property, which lasted just over two weeks on the market.

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183 Mount Pleasant Rd, Highton, was originally scheduled to be auctioned on Saturday.

It had been advertised with a $840,000 to $920,000 price guide.

Gartland, Geelong agent Will Ainsworth said the vendors had originally planned to develop the investment property but, given the current climate, decided to offload it.

He said the oversized block would now become a blank canvas for a future renovation.

“These guys were a pretty standout buyer,” he said.

“She grew up up the road and had a fairly sentimental attachment to the area so they were fairly keen to buy in that area.

“The large land size, the Art Deco features of the house, plus the fact it’s liveable, that they can move in and do a renovation down the track was a really attractive feature for them.

“There’s so much room to put the pool in and still have so much back yard.”

Art Deco plasterwork and built-in cabinetry is on display in the lounge.

There’s side access to the huge back yard.

The house retains many original period details such as plasterwork, decorative cornices and internal glass sliding doors connecting the lounge and open-plan kitchen/dining area.

Since purchasing the house in 2018, the vendors have updated the kitchen with quality appliances such as a Fisher & Paykel oven and an Asko dishwasher.

They also modernised the central bathroom servicing the three bedrooms before renting it out.

Mr Ainsworth said there weren’t too many blocks of that size left.

This one has the added advantage of being walking distance to Highton Village, Highton Primary School and the Barwon River.

The post Sentimentality spurs quick sale of Art Deco home in Highton appeared first on realestate.com.au.

April 23, 2025/0 Comments/by JKents
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Breamlea: Architect-designed home sets record in beachside hamlet

The four-bedroom house at 4 Blyth St, Breamlea, has set a new price record in the coastal town.

An architect-designed two-storey home has set a new price bar in the beachside hamlet of Breamlea.

The circa $2.1m sale at 4 Blyth St becomes the first property in the town to beat the $2m barrier.

Bellarine Property, Barwon Heads selling agent Peta Walter said it’s a beautiful home.

“It’s so rare that a property of that calibre comes to market (in Breamlea), but it certainly was well received,” Ms Walter said.

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The double-height void draw plenty of light into the open-plan living zones.

“It was an enormous campaign with lots of inquiry and inspections – I feel like a lot of people have discovered Breamlea.

“It’s always been one of the better kept secrets of the Bellarine. It’s certainly got a lot of buyers who are actively watching it.”

The 1229sq m property sold after an 11-week campaign when local buyers stepped forward.

It had been listed with $2.1m to $2.3m price hopes

Ms Walter said they seized the opportunity to purchase a home where all the work was done.

The house occupies a position at the corner of Blyth and Vagg streets, a four-minute walk to the beach.

The two-storey design offers four split levels.

The upstairs living area offers coastal views.

The property is a four-minute walk to the beach.

There are four bedrooms, including two master retreats with ensuites, and a separate ground floor wing with two bedrooms and a “zen-inspired” bathroom.

The cathedral ceiling and double-storey voids envelop two open-plan living spaces, while an upper level balcony off the mezzanine floor provides views across the dunes to Thirteenth Beach.

A bespoke blackwood curved island bench, a walk-in pantry and a Falcon Professional+ FXP 90 dual fuel range cooker with a teppanyaki cooktop are featured in the renovated kitchen, while the dining area has custom glazing looking out to a tranquil Japanese-inspired garden with fishpond and outdoor shower.

The home is all set for weekends and weekdays, including a workshop with an epoxy floor and custom lighting, storeroom, and split system airconditioning, and a vegetable garden is within a possum/rabbit-proof enclosure.

The bespoke curved blackwood island bench and a Falcon cooker are features in the renovated kitchen.

The first-floor balcony offers views across the dunes.

Ms Walter said a lot of people have discovered the secret of the town that’s capped in its size.

“You actually often find buyers that come and inspect have holidayed here as a child or they have some association with the town,” she said.

“You can’t get any bigger than it is. There are a lot of coastal towns that are getting bigger, so it’s nice to have that real classic coastal hamlet.

“There’s not a lot of access to the beaches for tourism, so they actually do still remain quite locals-only beaches.”

Five homes have traded hands in Breamlea so far this year, outstripping the number of transactions in recent years.

Ms Walter has listed a nearby four-bedroom house at 3 Blyth St, with price hopes from $1.85m to $1.95m.

The post Breamlea: Architect-designed home sets record in beachside hamlet appeared first on realestate.com.au.

April 23, 2025/0 Comments/by JKents
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CHLA urges congressional restraint on mortgage fees in budget bill

Lawmakers in Congress are about to embark on deliberations that will shape government spending, aiming to balance political priorities with the realities of narrow Republican majorities in the House of Representatives and the Senate. But if any conversation turns to imposing larger fees on homeownership transactions, they should be handily rejected.

This is according to the Community Home Lenders of America (CHLA), which this week submitted a letter to House and Senate committee chairs and ranking members that have oversight responsibility over the U.S. housing system.

As the debate begins, CHLA has made two specific policy requests of the congressional leaders, including the rescission of a 10 basis point increase on government-sponsored enterprise (GSE)-backed loans extended in 2021, and a rejection of increases to mortgage fees for U.S. Department of Veterans Affairs (VA) and GSE mortgage loans.

But CHLA also said that any federal loan programs — including those backed by the Federal Housing Administration (FHA), VA, the Rural Housing Service (RHS) and the GSEs — should only be raised in very specific circumstances.

“As a general principle, CHLA believes that mortgage fees on federal mortgage loan programs […]  should NEVER be increased unless such fee hikes are based on actuarial risk or safety and soundness considerations,” the letter said. “This principle is especially important during the current period of homeownership affordability challenges.”

But Congress, in recent years, has instead permitted these fees to rise, particularly for the purpose of funding spending not related to housing, the letter contended.

“Such fee hikes harm working and middle-class Americans, especially young families just starting out economically with the dream of homeownership,” the letter explained. “CHLA is concerned that pressures to offset the cost of the reconciliation bill could once again lead Congress to raise mortgage fees. Congress should reject this approach — and instead repeal the existing 10 basis point fee on Fannie/Freddie loans that is used for unrelated spending.”

CHLA also highlighted previous activity on fees that could be extended if Congress chooses to do so, including the extension of a 10-basis point fee on Fannie Mae and Freddie Mac mortgages for 10 years, which the organization said was estimated to raise mortgage fees by a collective $21 billion.

This, they argue, “effectively imposed as a tax that was used to offset a portion of the $1 trillion cost of the infrastructure bill,” referring to the bipartisan infrastructure law championed by President Joe Biden.

“Under budget rules, this homeownership tax could be extended for three more years and used as an offset for other provisions of the reconciliation bill,” CHLA said. “Congress should reject such an extension.”

Congress also raised fees on VA-backed mortgages in 2019 “solely in order to pay for higher VA benefits,” they said, and though Congress allowed them to expire in 2023, “VA mortgage guarantee fees are still elevated above the actuarial amount needed to protect taxpayers from potential VA mortgage defaults.”

This is why CHLA cautions against raising VA mortgage fees as part of the reconciliation process. And while FHA loans are “not scored as mandatory spending” and would likely not be singled out in the larger debate, “the negative credit subsidy scoring profits of new FHA loans each year are credited to overall appropriations scoring for the underlying THUD appropriations spending bill,” they said.

In any move that the bill makes to reduce overall discretionary spending, this may “create pressures to artificially hike FHA loan premiums,” the group explained, and they have asked Congress to “reject FHA loan increases at that time, which would represent a kind of tax on homeownership, in order to pay for unrelated appropriations spending.”

April 23, 2025/0 Comments/by JKents
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Severance on the high seas: First American CEO to receive fat payout following cruise ship assault charge

An illustration of the Virgin Voyages cruise ship in the Caribbean with piles of money surrounding it. (Image created with ChatGPT4o)
An illustration of the Virgin Voyages cruise ship in the Caribbean with piles of money surrounding it. (Image created with ChatGPT4o)

Ken DeGiorgio, former CEO of First American Financial Corp., will collect a hefty payout following his termination from the title insurance giant, according to a shareholder report filed with the U.S. Securities and Exchange Commission.

First American announced that DeGiorgio’s employment had been terminated “without cause,” allowing him to receive a severance package worth an estimated $18.6 million.

The payout includes $7.24 million in severance, $9.14 million from accelerated vesting of equity, and $2.2 million under the company’s retirement plan.

DeGiorgio was ousted earlier this month after being arrested and charged with a March 31 assault while on a Virgin Voyages cruise in the Caribbean.

According to an FBI criminal complaint, DeGiorgio was traveling near San Juan, Puerto Rico, when he was accused of choking a barefooted passenger at the On the Rocks bar. The incident was reportedly captured on surveillance footage and witnessed by ship security.

DeGiorgio’s legal team has maintained that he was not the aggressor in the altercation, which reportedly stemmed from a ship passenger making a “crude remark” to DeGiorgio’s wife.

Had DeGiorgio been terminated for cause — a rarity for CEOs at publicly traded companies — he would not have been eligible for any severance compensation, First American stated.

First American has appointed Mark Seaton as its new CEO following his 10-plus-year tenure as the company’s chief financial officer.

In addition to managing all financial-related activities, Seaton has overseen First American Trust, the company’s federally charted bank, as well as First American’s technology group. Seaton joined First American in 2006.

DeGiorgio had served as CEO since 2022. He joined the company in 1999 and has overseen banking operations, the international division and multiple corporate functions across his tenure. He received $7.8 million in total compensation last year, according to SEC filings.

April 23, 2025/0 Comments/by JKents
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11 DIY real estate photography tips every agent should know

Let’s be honest – real estate photography may be the most important piece of selling a listing. As buyers scroll through dozens of homes online, your photos will be the reason they stop scrolling and start exploring. That spark of interest is what will lead them to schedule a showing – and ultimately make an offer. The good news is that you don’t have to be a professional photographer – or even hire one – to capture amazing listing photos.

With the right tools and a little guidance, you’ll be able to take pictures that capture the home’s best features – and grab a buyer’s attention. We’ll cover do-it-yourself (DIY) real estate photography tips from what kind of shots to take to simple techniques that are sure to make a big impact.

Why real estate photos matter

It’s important to make a lasting first impression on buyers – and your listing photos are the best way to do just that. Buyers can decide if they are interested in a home within seconds of clicking on a property listing. They use the listing photographs to judge whether a home will be right for them, before ever stepping foot inside it.

I have the perfect example. When I was looking for a new home, I scrolled by my current home several times because of the first few photos. The listing pictures didn’t showcase any of the property’s amazing features and were a bit off-putting. Something told me to go back and take another look, and I’m glad that I did because it was the perfect home for me. However, this house could have sold much quicker had the real estate photos been presented differently.

Great real estate photography isn’t just about making a home look pretty. The main purpose is to use the photos as a tool to sell your listing quickly and for the highest price possible. Studies have also shown that 32% of homes with high-quality photos actually do sell faster and for more money than ones with lower quality photos.

It doesn’t matter where your real estate photos appear – MLS, Zillow, Realtor.com, social media or print advertisements – they should not only showcase the space, but they should sell the lifestyle that comes with owning that home. As an agent, that’s why it’s important to learn how to take better listing photos yourself.

11 DIY real estate photography tips

If you decide to move forward with taking listing photos yourself, you’ll want to be sure you’re capturing the home in its best possible light – literally. With a little bit of prep and some simple guidance, you’ll create professional-quality images sure to attract a buyer’s attention. Let’s take a look at 11 DIY real estate photography tips to get you started.

Tip 1: Create a shot list

When you’re capturing photos for a listing, it’s not just about snapping a few shots of each room and calling it a day. Buyers expect to see a full visual story of the home—inside and out. That means variety matters just as much as quality.

Type of Shot Goal Details to Capture
Exterior Showcase curb appeal, design and outdoor potential
  • Front of the house (straight on and at an angle)
  • Backyard or patio
  • Garage or driveway
  • Landscaping and curb appeal
  • Daylight and twilight shot (if possible)
Interior Highlight layout, flow and natural light
  • Living room (wide angle that shows the flow of the room)
  • Kitchen (countertops, appliances, and cabinet detail)
  • Dining area
  • Primary bedroom
  • Bathrooms (especially the primary)
  • Home office or other flex spaces
  • Finished basement or bonus rooms
Special feature shots Emphasize unique amenities and upgrades
  • Swimming pool or hot tub
  • Outdoor kitchen or entertaining area
  • Fire pit, gazebo or pergola
  • Detached garage or workshop
  • Home gym or theater room
  • Built-in shelving, fireplace, or statement lighting
  • Upgraded fixtures or luxury finishes (think waterfall countertops, custom tilework)
Bonus shots Add lifestyle appeal and location context
  • Drone photography; great for showing off large lots, surrounding amenities or scenic views
  • 3D tours or virtual walkthroughs; helpful for out-of-town buyers or busy clients
  • Floor plan images; show layout at a glance
  • Neighborhood shots; include trails or nearby hotspots to sell the lifestyle

Tip 2: Prep the home and clean the clutter

It’s important to prepare yourself and the home before you start snapping pictures. First, you’ll want to be sure you have the tools you need – including a high-quality camera and a shot list. You never want to go in blind, so make sure you know exactly what rooms and features you want to capture. Then, start prepping the spaces so they are ready for a photoshoot.

The goal is to be sure the spaces are clean and free of anything that can distract the viewer from the space. Declutter countertops, hide exposed cords and remove anything that is too personal to be in a public photo. Clean spaces make real estate photos appear bigger, look brighter and are overall more appealing.

Must-have tool: Smartphone with a high-quality camera

Let’s be real, we live in a time where your smartphone can do just as much as an expensive camera. A smartphone with a high-quality camera is completely acceptable to get the job done. Just be sure the camera is not in portrait mode, the gridlines are turned on and the lenses are clear.

Tip 3: Stage each space with intention

Staging is just as important for showings as it is for listing photographs. Not only should the space be clean and decluttered, but it should also show off the functionality of the space. When you walk into a room, ask yourself, “What’s the best use of this space?” From there, decide if you need to add or remove any decor.

Options to remove furniture and decor with AI through Collov AI tool.
Decorate your space (Source: Collov AI)

Staging doesn’t have to be the use of physical furniture and decor. If you have a vacant listing, consider using virtual staging to show what a space could look like to future homeowners. With Collov AI, you can stage any room in seconds, 24 hours a day, seven days a week. Powered by AI, you have the ability to swap out existing furniture or virtually furnish an entire room from scratch. For premium quality photos that are MLS-ready, check out Collov AI today.

Visit Collov AI

Must-have tool: Storage bins and neutral decor
Not only do they keep clutter out of sight—they can also pull double duty as subtle, stylish staging props.

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Tip 4: Pick the perfect time and let the natural light in

Lighting is one of the most important elements of real estate photography. It’s best to schedule your photoshoot in the late morning or early afternoon when there is the most natural light. By opening blinds and curtains throughout the house, you’ll invite the natural light into each space for optimal lighting. Try to avoid using your flash to create additional light. This causes the light to be unbalanced and can tend to look darker around the edges and brighter towards the middle of the photo.

Must-have tool: Portable LED light kit
While natural light is best, it’s not always possible to capture in every space. A portable LED light source can help brighten dark corners or spaces where there is no window. Check out this LED Light on Amazon.

Pro Tip

Take exterior photos during the golden hour. That’s the time right after sunrise or before sunset. It’s hard to balance outdoors when the sun is fully shining.

Tip 5: Use a tripod and shoot from the right height

If you’ve been in this business for long enough, you’ve probably come across a photo or two in MLS that was blurry. You were probably thinking: “Why on earth would an agent use this photo?” It’s the result of moving too fast or not being able to hold the camera steady.

Using a tripod allows for a clean and steady shot, and you can also adjust its height to capture the space from the most natural perspective. It’s recommended to take a picture from about 5 ft – or by positioning the camera around your chest height.

Must-have tool: Tripod
You may think a tripod is just for a regular camera, but they make them for smartphones too. It’s like a selfie stick with legs! Check this Tripod out on Amazon.

Tip 6: Capture the wide shots

Wide-angle photos allow you to capture more of the space in one image and will help a buyer get a better sense of the space. You’ll want to stand in a corner or doorway to capture as much of the room as possible. The trick is to get as much of the space as possible without making it look unnatural or distorted. You want to give the best representation of the home, without inadvertently misrepresenting it.

Must-have tool: Wide angle lens attachment (for smartphones)
Some smartphone cameras may have a wide-angle setting, but if yours doesn’t, they do sell wide-angle attachments for both smartphones and stand alone cameras. Check out this lens on Amazon.

Tip 7: Check for reflections and distractions

This is another one we all see from time-to-time. The picture of the bathroom mirror with the agent crouched down or trying to hide around the corner. It really is easy to miss yourself, a pet or a random object in a reflection, so be sure to scan the room and the photo for anything that doesn’t belong. 

Must-have tool: Zoom – or a second pair of eyes
The more you look at a photo that you took, the harder it can be to see imperfections. Use the zoom-in feature on your smartphone camera or have someone else take a look at your photos before you publish them online.

Tip 8: Highlight the home’s best features and sell the lifestyle

There are basic photos you need for every listing – the beds, baths, kitchen and living spaces. The features of the home and its surroundings are what will seal the deal for potential buyers. If the home has a cozy fireplace for curling up on a cold night or an inviting backyard space perfect for entertaining, be sure to capture these spaces and put them front and center in the listing photo lineup. A buyer needs to be able to picture themselves living in the home – it’s your job to paint the picture.

Must-have tool: Small stylish accessories
It’s the little things that can make a big impact. Be sure to accent the home’s best features with smaller items like a stylish throw, fresh towels or a statement rug. 

Tip 9: Use drone shots to add perspective

Consider drone footage if your listing has an impressive lot, is located in a unique neighborhood or situated close to a lake or the ocean. This helps the buyers visualize what it would be like to live in the area and could just seal the deal. It offers a different viewpoint of the property and allows the buyer to see the bigger picture – literally. 

Must-have tool: A friend with a drone – or hire a pro
While it’s obvious that a drone would be the tool, not many people I know own one. I also wouldn’t recommend purchasing one unless it’s something that you’re very interested in pursuing and would use it for anything other than photographing one listing. I suggest hiring a pro or seeking out a friend to do you a favor. 

Interested in hiring a pro? Take a look at the below article for tips and interview questions:

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An agent’s guide to hiring a real estate photographer

Tip 10: Edit for clarity, not to add filters

Now that you’ve taken all the photos on your shotlist, it’s time to look at your work. As you go through the photos, remember that the goal is to show-off the space at its best – not to trick someone into thinking the space is something that it is not. Editing the listing photos is your chance to correct lighting, straighten lines and improve any issues with clarity.

Don’t overdo it. Nothing will drive a buyer away faster than seeing a photo online and then seeing something completely different in person. Remember, not all properties are gems – and that’s completely normal.

Must-have tool: Photo editing apps
There are many photo editing apps to choose from – in fact, your smartphone may already have some features built in.

Adobe Lightroom app guided tutorials
Learn from guided tutorials in the app (Source: Adobe Lightroom)

If you’re looking for one that is a bit more advanced, but easy to use, take a look at Adobe Lightroom. Powered by AI, Lightroom can sharpen photos, remove shadows or remove unwanted objects with the click of a button. It is accessible on desktop or the mobile app, making it easy to use from wherever you are editing. They offer a seven day free trial. If you don’t like it, you can cancel within 14 days for a full refund.

Visit Adobe Lightroom

Tip 11: Be consistent for a polished look

You want your photos to look polished and remain consistent as potential buyers flip through them. One suggestion is to take your listing photos in landscape orientation. This orientation allows you to capture more of a space in one shot from left to right. Portrait captures top to bottom which highlights more of the ceiling or the floor instead of the space itself.

We already discussed lighting, but you want to ensure the photos have the same brightness, white balance and aspect ratio. If not, you can end up with photos that are different sizes that throw off the overall presentation of the gallery of listing photographs instead of presenting a clean, polished brand.

Must-have tool: Orientation lock
Orientation lock on your camera allows you to move the camera around without the orientation of your photograph changing. It’s a small feature on your phone, but a powerful one that has your back as you move quickly from room to room.

Pro Tip

Know when to outsource the job. Photography isn’t going to be for everyone. If you feel like you just can’t get it right – that’s OK! If the property is large and has complex shots or lots of features, it may be best to hire a pro and get it done right.

DIY real estate photography tips: FAQs

How do you make real estate photos look professional?

Professional real estate photos come down to three things: preparation, lighting and composition. Start by decluttering and staging each space. Use natural light whenever possible and shoot during the day to avoid harsh shadows or dark corners. A tripod helps keep your shots level, and editing apps like Lightroom or Snapseed can fine-tune brightness, color, and straight lines. Consistency across all your images—same orientation, lighting, and quality goes a long way in making your photos feel polished and professional.

What is the rule of thirds in real estate photography?

The rule of thirds is a composition technique photographers use to make real estate photographs visually appealing and balanced. This technique uses gridlines to divide the frame into nine equal sections with two horizontal lines and two vertical lines. The photographer then places key elements like furniture, windows or other features along those lines to create a more dynamic photograph. It also helps guide the viewer’s eyes throughout the image naturally.

What equipment do I need for real estate photography?

You don’t need high-end gear to take great real estate photos. A smartphone with a good camera will do the trick if you pair it with a few basics:

  • A tripod (to keep shots steady)
  • A wide-angle lens or lens attachment (to show more of each room)
  • A portable light or softbox (for dark interiors)

You’ll also want editing tools — like Lightroom or BoxBrownie—to clean up and polish your photos before uploading them to the MLS.

The full picture: DIY real estate photography tips

You don’t need to be a professional photographer to take stunning listing photos that will help you sell your listing faster. You don’t need to invest in expensive gear or take a special class either. All you need is a great shot list, a clean space, the right tools and a good smartphone camera to create photos to show-off a property’s best features.

By following these DIY real estate photography tips, you’ll be on your way to creating eye-catching images that are sure to grab a buyer’s attention. With a little practice, you’ll learn to create photos that will work as hard as you do to get homes sold.

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April 23, 2025/0 Comments/by JKents
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Baby boomers and millennials are playing a housing crisis blame game

When assessing the landscape of housing affordability today, conversations between members of the millennial and baby boomer generations can often devolve into finger pointing over which of them is to “blame” for the high costs of housing.

New survey data from Clever Real Estate indicates that while the blame game continues, 31% of respondents blame millennials for affordability woes compared to 27% who blame boomers.

But the survey‘s respondent pool was composed primarily of baby boomers (52.4%), compared with smaller numbers of other cohorts like Generation X (27.2%), millennials (14.2%), the Silent Generation (4.6%) and Generation Z (1.8%). The survey was conducted over a four-day period in late February 2025.

In terms of the two generations blaming each other for these problems, “35% of millennials selected boomers, while only 25% of boomers picked themselves,” Clever explained. “Meanwhile, 33% of boomers blamed millennials, while only 21% of millennials pointed the finger at their own generation.”

Broadly, the full respondent pool mostly ascribes blame for the housing crisis to millennials (30%), agreeing with a statement that they are “most responsible for the lack of housing inventory, as opposed to boomers (24%), who largely led the policy, planning, and business decisions that shaped the current market over the previous decades.”

Specific to housing inventory, 19% of millennials blamed their own generation for a lack of supply versus 30% of baby boomers, while 24% of boomers say their own generation is responsible.

“Altogether, it’s discouraging evidence that different generations can’t even agree on how we got into the current housing trouble, much less the proper solutions,” Clever explained.

But there were a couple points of agreement. Nearly two-thirds of respondents across the board view down payments as a key hurdle to achieving homeownership.

The No. 1 housing affordability concern for baby boomers is home maintenance costs, with 64% of the cohort saying this makes homeownership unaffordable. This compares to 43% of Gen Xers and 25% of millennials.

Roughly 90% of all respondents also agreed with the notion that homeownership is still a part of the American dream.

April 23, 2025/0 Comments/by JKents
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

The campaign, called “A Better Way with FOA,” is being referred to as a new “brand platform” by the company. It will be comprised of a national television advertising campaign and digital ads as it aims to achieve its aspirations of connecting with new customers.

To get a better idea of what the campaign will entail, HousingWire’s Reverse Mortgage Daily (RMD) sat down with FOA chief marketing officer Chris Moschner.

Complement to existing work

Naturally, anyone who thinks about FOA and the reverse mortgage industry leader it previously acquired — American Advisors Group (AAG) — will think of the ubiquitous ad campaigns featuring actor and spokesman Tom Selleck.

Moschner addressed this topic by saying that the work with Selleck is not going away but will coexist alongside the new campaign.

Chris Moschner, CMO at Finance of America Companies, industry-leading reverse mortgage lender.
Chris Moschner

“At this point, we’re not in a position to say what our long-term relationship will be, but I can say that he remains our spokesperson and a key part of Finance of America’s strategy,” Moschner said.

For now, the new campaign and the existing Selleck campaign will continue to be used, he said, but the effectiveness of this approach will be assessed down the road.

“I think, over time, we will make a determination [regarding whether] we continue to live in this world where they are complementary, or is it a world where ultimately the Selleck campaign becomes, potentially, a minority player in an overall master campaign strategy?” Moschner said. “Or, potentially, even in a world where the Selleck work ultimately goes away. Those are decisions yet to be made.”

Selleck once comprised 100% of the company’s marketing presence, but that has given way to a place where it’s about 50/50. This will be maintained for at least the next quarter, Moschner said.

“As usual, we’re a data-led company,” he said. “We’ll let the market tell us where to go from there. If it looks like that’s working, potentially that goes longer. If it looks like we need to make any adjustments, we will adjust. We’re not going to be ignorant of what the data is telling us.”

For now, however, the two campaigns exist simultaneously, and Selleck “is still very much a valued member of Finance of America in support of that overall strategy,” Moschner said.

Change in engagement strategy

FOA President Kristen Sieffert spoke about some of the intentions of the new campaign in a statement.

“At a time when conversations about aging, financial flexibility, and quality of life are evolving, Finance of America is educating the market on how home equity can be used as a timely, valuable tool for a wide range of  options,” she said.

“A ‘Better Way’ signifies the power of having a broader plan, one that is built for the modern retirement landscape that American homeowners are facing today.”

Kristen Sieffert, president of leading reverse mortgage lender Finance of America Companies.
Kristen Sieffert

The mission in front of the campaign is about additional options, Moschner explained.

“As we looked at the market, we [realized] we have two jobs to be done at a macro level: We have to convince people to begin with [the premise] that home equity is a retirement asset that can be used for the betterment of your financial security.

“But there’s also a large subset of people who are already open to the idea of tapping home equity to generate cash flow. For those people, it’s about just putting reverse mortgages and proprietary products in their consideration set.”

With that assessment, the company settled on starting with those already open to the idea of tapping equity but who tend to disqualify reverse mortgages out of hand.

“That’s really the insight that really drove this campaign,” Moschner said. “As we went to create this creative, we effectively said, ‘Let’s go talk about home equity directly and put these products into the consideration set.’ That way, we can then help them understand in which cases they’re better, in which cases they’re different, and why it might be for them.”

How to modernize

This also meant that modernizing the approach to connect with potentially receptive clients needed to happen. In this case, it means “taking a broader view of these products and what category they fit in,” Moschner said. “And by doing that, you open the aperture and invite millions more people to take a look at our category who may never have before.”

Equating the company’s products to other offerings — like home equity loans — doesn’t go far enough, he added. But zeroing in on a lack of a monthly payment requirement was seen as a key differentiator, a theory that seemed to connect based on the testing the company undertook.

It also means engaging more deliberately with potential clients earlier in the process, something that has not been as much of a focus in the past, Moschner said.

“We really haven’t been talking to that cohort of people who are just aging in, that 55-to-62 group, or even people who are marginally in this category who are about to turn 55,” he said.

“We want to be more deliberate about talking to them earlier and sooner, because we know if we talk to people in their 50s about the benefits and power of home equity, the chance of them turning to our category later in life — even if they don’t turn to us immediately on their birthday — is significantly higher.”

April 23, 2025/0 Comments/by JKents
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