RARE, a Canadian brokerage featured on reality TV, enters the US market

Canadian-based RARE Real Estate has launched operations in South Florida, marking its official entry into the U.S. market.

The move is part of a broader expansion strategy by the fast-growing brokerage, which gained recent attention through its feature on the Amazon reality series “Luxe Listings Toronto.”

RARE’s entry into the U.S. market is led by company founder Adam Stern, who has more than 20 years of experience in the real estate industry. He has overseen more than $12 billion in sales and trained more than 4,000 agents across 16 offices.

“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” Stern said. “For years, the top 10% of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way.

“The old promises — training, support, mentorship and guidance — haven’t changed in decades. It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this industry forward.”

Founded by Stern and Ryan Rabinovich, RARE Real Estate has recorded more than $4.5 billion in sales in less than four years. It positions itself as an alternative to traditional brokerages by offering what it calls a business-partner model — promising more direct financial rewards and operational freedom for agents.

Office partner Brett Starke, who was also featured on “Luxe Listings Toronto,” credits the company for enabling his own growth.

“When I joined RARE, I led a team of three. Today, I run my own office with 55 agents,” he said. “The RARE model is designed to unlock potential — it gave me the freedom, support, and infrastructure to build something real and lead on my own terms.”

While South Florida is the company’s first U.S. foothold, leadership said it’s actively assessing expansion targets.