HomeServices of America welcomes yet another new executive

HomeServices of America has announced the addition of another new executive to its roster. On Monday, the firm announced the appointment of Renee Gonzales as its new vice president of core services integrations.

In this newly created role, Gonzales will focus on accelerating the business growth and operational alignment across HomeServices’ national network of companies. She will also work closely with brokerage leaders and core services partners to identify integration opportunities, align strategic initiatives and coach best practices that promote stronger adoption of mortgage, title and insurance offerings at the agent level.

“Renee brings an exceptional track record of performance and partnership,” Chris Kelly, the president and CEO of HomeServices of America, said in a statement. “She has cultivated a deeply collaborative, full-service culture at Long Realty, consistently ranking among the top performers in our network.

“Her leadership reflects the type of thoughtful, field-informed strategy that will help us continue delivering a seamless, end-to-end experience for consumers.”

In addition to taking on this new role, Gonzales will remain as CEO of Arizona-based Long Realty.

“I am honored to help expand HomeServices’s leadership role as the nation’s premier full-service brokerage,” Gonzales said in a statement. “We have an opportunity to lead the industry in delivering integrated value by empowering agents, aligning strategy, and building relationships that help every company in our network thrive with the goal of ensuring that the consumer has a truly seamless experience.” 

Gonzales’ appointment marks the fifth executive appointment at the firm since April, including the promotion of Kelly after Gino Blefari stepped down.

Other appointments include those of Alex Seavall as chief financial and operations officer, and Candace Adams as executive vice president of HomeServices of America — the role vacated by Kelly. The company also recently hired Vince Leisey as the president of HSF Affiliates, the franchisor of Berkshire Hathaway HomeServices (BHHS).