Coldwell Banker Premier enters Florida market through merger

Coldwell Banker Premier has expanded into Florida through a merger with Coldwell Banker Envision Real Estate, marking the firm’s first office in the state.

The company will now offer its full suite of services — including listing programs, marketing tools, and property and association management — to agents and clients.

“We have been impressed with Coldwell Banker Envision’s ability to navigate challenging markets,” said Steve DuBrueler, founder and CEO of Coldwell Banker Premier. “This strategic partnership will help us expand our services while also supporting the agents in that market.

“The New Smyrna Beach market and greater Orlando area offer a large pool of talented real estate agents to recruit, allowing us to leverage our diverse services to attract agents from all sectors of the industry.”

The merger adds New Smyrna Beach agents to a broader network of more than 350 Coldwell Banker Premier sales associates across the Mid-Atlantic region.

Leadership integration

Evania Nichols — owner of Coldwell Banker Envision — will join Coldwell Banker Premier’s leadership team. She will co-lead a new business development division with chief operating officer Stephen Meadows that’s focused on creating new opportunities for agents within the expanded organization.

“Evania Nichols has been a forward-thinking and innovative member of the Coldwell Banker Network,” DuBrueler said. “Her tenacity and ability to problem-solve and think of novel ways to generate business impressed us.

“She has built a company based on very strong values that align with Coldwell Banker Premier, and her addition, along with her agents, will vastly improve our service delivery.”

Support infrastructure

The merger opens new avenues for Coldwell Banker Premier’s existing agents through reciprocal licensing agreements in Florida — allowing them to broaden their service areas and tap into an expanded referral network.

Additionally, Success Mortgage — a partner of Coldwell Banker Premier — will also increase its presence in Florida, offering a broader portfolio of loan products.

To facilitate the transition, Coldwell Banker Premier will deploy trained staff and established systems in the Florida market. The company’s onboarding team is tasked with integrating agents and providing quick access to proprietary tools and technology.

The Florida expansion supports Coldwell Banker Premier’s long-term objectives, which include surpassing 500 agents, achieving more than $1 billion in sales volume and managing over 5,000 properties.